Beauty & Personal CareMakeup

High Definition Loose Setting Powder

Rated 4.7674 reviewsSold by e.l.f. Cosmetics

No Score yetA product gets a Score after 4 weeks of review history.

Sold
5,859
Sold per day
+5
Price
$13.50
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Updated Oct 21, 2026

How similar products are sold

8 videos, 4 products
Usual openingStatement4 of 8 videos
Hook length3.7 sTypical
Deal mentioned at0:071 of 8 videos
Asks to buy at1:203 of 8 videos
Video length2:00Typical
Play video0:343M views
Statement2.3 s hook
“I use the beauty creations by filter powder.”
Script breakdown6 parts
  1. 0:00HookI use the beauty creations by filter powder.
  2. 0:03EvidenceThis is literally. Guys, like, I've been using this shit for years.
  3. 0:06DemoThis shit is, like, my holy grail. I'm not even joking. Like, I just. I don't know. I've never had any other powder that makes my makeup this…
  4. 0:18EvidenceThis, like, I've tried the Huda Beauty Powder, and it does. It, like, makes my makeup look textured.
  5. 0:22ProblemI don't know if it's just me or, like, if anyone else has had that problem with the Huda Beauty One. Um, I tried.
  6. 0:28DemoIt just didn't give me the same exact, like, smooth base as the beauty creations one.
Beauty Creations Bye Filter Loose Cosmetic Setting Powder…
Play video5:182.6M views
Statement4.2 s hook
“A lot of you have noticed I've updated my base routine.”
Script breakdown12 parts
  1. 0:00HookA lot of you have noticed I've updated my base routine.
  2. 0:05DemoI wanted to make just, like, a super comprehensive video of everything I use. I get a ton of questions on this foundation. It's from Lys Beauty. In…
  3. 0:19Call to actionI'm gonna link everything I can.
  4. 0:21DemoI get a ton of questions on this liquid contour because it's actually cool toned. Imagine that. It's from Elf, and it's in the shade fair light.…
  5. 0:36ProblemGuys, I never claimed to be a clean girl, so that's not what you signed up for on my page, just so you know. No hate.
  6. 0:43DemoI'm blending my contour with these brushes from Sushi Glow Cosmetics.
  7. 0:49EvidenceNext, I use this white kimchi chic, the most concealer. I love it because I'm super pale, and paper white is the only thing that actually
  8. 1:01Demois highlighting the way I want to highlight. Gotta do the heart. There we go. Put it just under my eyes, my nose, and my chin. Sometimes I bring it…
  9. 1:29EvidenceI've been loving in the shade focused. I also like to put a little bit on My nose, it blends so seamlessly. I love it so much.
  10. 1:41DemoThis is a new brand for me, but I definitely want to try even more. Started laughing, and then my lip tattoo started peeling off. So we're gonna…
  11. 1:55EvidenceNot in my hair again. Never claim to be clean, girl. Okay, I'm gonna Blending, Blending, Blending. Next, taking this pink Puff Puff pass powder from…
  12. 2:13DemoI'm cool toned, and a lot of western makeup tends to run super orange and yellow and warm, so it neutralizes everything, and it's super blurring. I…
autumnNov 10
KimChi Chic Beauty Puff Puff Pass Set & Bake Powder - 20g…
Play video0:541.8M views
Result first2.1 s hook
“This is the difference a setting powder can make.”
Script breakdown11 parts
  1. 0:00HookThis is the difference a setting powder can make.
  2. 0:02DemoWe're going to compare two of my favourite setting powders with a nine hour wear test.
  3. 0:06EvidenceI'm using the one size Ultimate Blurring powder and I always use a powder puff for seamless application.
  4. 0:11DemoThere's no filter whatsoever but it completely blurs the skin with a smoothing effect and shine control.
  5. 0:16EvidenceThe difference is incredible and gives such an airbrush finish.
  6. 0:19DemoThe powder is really fine, but I do feel like it's heavier than the kimchi powder. This immediately mattifies and doesn't feel too drying.
  7. 0:25EvidenceNext, I'm using the Kimchi Chic Puff Puff Pass and this has been my holy grail for years and is still my all time favourite.
  8. 0:30DemoThis also blurs the skin with a smoothing effect and makes my pores disappear. I do feel like this has better oil control, feels lighter on the skin…
  9. 0:38EvidenceHere's the final result. One size versus kimchi chic.
  10. 0:41DemoBoth look pretty much identical, giving the makeup a smooth modified base. Nine hours later without any touch UPS, the makeup held up well, but the…
  11. 0:50EvidenceHere's the result. Overall, the powders give an identical look and performance.
KimChi Chic Beauty Puff Puff Pass Set & Bake Powder - 20g…
Play video9:54889k views
Result first11.3 s hook
“I did my own wedding makeup and I am nowhere near a makeup artist and a video of it recently went viral so here is my highly requested full wedding makeup tutorial I've actually had no makeup experience prior to this”
Script breakdown15 parts
  1. 0:05HookI did my own wedding makeup and I am nowhere near a makeup artist and a video of it recently went viral so here is my highly requested full wedding…
  2. 0:16DemoI got married in Punta Cana so I needed my makeup to STICK so I really needed to learn how to do it The wedding makeup that I did ended up lasting…
  3. 1:38Evidencenext I don't know why I did this now since I don't do my eyes later but I did this next I prepped my eyes with the Tarte Shape Tape concealer and I…
  4. 1:47Call to actionit's the painted one I'll link it in my TikTok shop below
  5. 1:52Demolike I said I'm not a makeup artist so don't come for me if I'm doing something wrong we're just patting it in with a damp beauty blender I'm not…
  6. 2:13Call to actionthe one that I use at the very end of my makeup is super waterproof so this is why I use this one throughout and then the other one at the end…
  7. 2:27Demoa lot of people go straight to eyes after this but on my wedding day I just went straight to my face so we're gonna do the same thing I use the…
  8. 3:20Evidencethen if you feel like it's drying too much you can spray your Beauty Blender directly and pat the areas that feel like they're drying too much with…
  9. 3:31Demois I'm spraying the Beauty Blender and then it was getting kinda dry right here so then I would just pat that in and see how much moisture that…
  10. 5:26Call to actiontap it on your hand to get the excess off and then just pat it in this is gonna make sure you have no creases in your makeup the whole night
  11. 5:35Demoand I just take the excess and I pat it around anywhere where I usually get oily just give that more matte look this is one of the most important…
  12. 5:45Evidencenext we're gonna do a powder bronzer over wherever we put a cream bronzer and I'm using the NARS Laguna matte
  13. 5:53Demonow I'm gonna go in with the Patrick ta blush this stuff is amazing gonna go in with the dry one first oh wait I did do something else first sorry I…
  14. 6:41EvidenceI didn't blend I just sprayed next I use these Ardell fake lashes best lashes ever but I only use half of them and I'm gonna show you how so I just…
  15. 6:53DemoI cut it right in the middle do you have two lashes see how like it's shorter on one end and longer on the other the shorter end is obviously gonna…
DIBS Beauty Duo Brush Face - Cream & Powder Dual Ended…
Play video9:13849k views
Command3.5 s hook
“Get ready with me as I answer commonly asked questions about my adoption.”
Script breakdown26 parts
  1. 0:00HookGet ready with me as I answer commonly asked questions about my adoption.
  2. 0:04DemoFirst thing people normally ask is, how old was I when I was adopted? And do I remember being in the orphanage? No, I don't. I was 9 months old when…
  3. 1:04EvidenceWell, halfway through the adoption process, my parents naturally became pregnant with my sister. My mom ended up giving Birth to her two months…
  4. 1:21DemoNext question I get is, how did I know I was adopted? Or when did my parents tell me I was adopted? Well, I'm a transracial adoptee, which means I…
  5. 1:36EvidenceBut I think I first recognized that I was different, um, when I was, like, two or three. My mom remembers we were in the car, and I asked her, why…
  6. 1:50DemoAnd she remembers that being, like, a really profound moment because she didn't realize I was old enough to kind of, like, recognize we were…
  7. 2:09EvidenceAnd although I am the only adopted person in my family, um, I do have one uncle who is adopted, but he's, like, way older, so I'm only talking…
  8. 2:20Demoaround my age. Um, it was something that was always celebrated. So we always celebrated my adoption day. We would always do something really special…
  9. 2:46EvidenceSo this is nothing against my sister. This is all something I did.
  10. 2:49DemoI was very jealous that she wasn't adopted, and I was, although it's not true in my mind, I always viewed her as lucky, because for me, my…
  11. 3:07EvidenceUm, and it really, like, elevated those fears because my sister looks identical to my parents.
  12. 3:13DemoSo if you look at any of our family photos, she is a literally a carbon copy of both of them.
  13. 3:19EvidenceUm, and so growing up, I would constantly hear how much my sister looked like my parents and all that. And because we were close in age, people…
  14. 3:28DemoSo I always had a fear that I Was going to be left, even though that wasn't true.
  15. 3:33ProblemAnd unfortunately, because I was a kid, I ended up taking a lot of that anger and frustration out on her.
  16. 3:38DemoSo we really didn't have the best relationship when we were younger. Um, and it wasn't until we got to, like, high school, college, that we really…
  17. 5:18EvidenceWe don't want to do this. Um, and our parents did not push us, but my mom and dad were always very open if I was curious.
  18. 5:25DemoBut it was honestly me choosing not to explore that side. Um, and again, I really wasn't interested in even talking about my adoption until, like,…
  19. 5:33EvidenceNext question is, why or how did my dad move to China? Well, my dad worked for a company that allowed their employees to put, like, two to three…
  20. 5:48DemoAnd so he got the opportunity to submit this list, I guess. Um, and he put three countries down. And I honestly, at this Point. Forget the other two…
  21. 6:43EvidenceAnd almost immediately, my mom was like, hold on, wait here.
  22. 6:47DemoAnd she went into her closet, and turns out she had been making a scrapbook, um, for me to potentially give to my birth parents if I ever found them…
  23. 7:01EvidenceUm, and from there, we ended up doing a DNA test, which was a huge thing to begin with, because my mom was very nervous about, you know, me doing a…
  24. 7:12DemoAnd this was, you know, Years ago. Um, and she was very worried with what would happen with my data, which unfortunately is very relevant because we…
  25. 7:25EvidenceAnd once my dad got the opportunity to move to China, that's when we were like, okay, that's our sign. We need to do an in person search.
  26. 7:33DemoAnd this obviously naturally leads into the sequel of have I found them yet? And why am I even looking for my birth parents to begin with? So number…
Translucent Loose Talc-Free Setting Powder Ultra-Blur…
Play video2:45813k views
Problem first6.9 s hook
“My fellow pale people, part of the reason your bronzer doesn't look good and you struggle to use it is because it's too dark.”
Script breakdown12 parts
  1. 0:00HookMy fellow pale people, part of the reason your bronzer doesn't look good and you struggle to use it is because it's too dark.
  2. 0:07OfferThis is the perfect time to illustrate this, because Nick's just came out with this bronzer that I'm loving right now. Their butter bronzer is 10…
  3. 0:19DemoThis is buttercup all buttered up and butter biscuit. And you can see why if I chose this one, it is going to look muddy, because as soon as I put…
  4. 0:44EvidenceI think this one might be a little too similar to my skin tone, so I'm gonna choose this second, second shade, and I'll show you how to put it on.
  5. 0:51DemoFirst off, if I was going to put on a powder bronzer on a dewy base, it's going to grab and not blend. So I would need to do a very light dusting of…
  6. 1:06EvidenceSo this is when I want my skin to look sun kissed and not just have the bronzer on my cheeks.
  7. 1:11DemoOrder to create a diffused look, I like a big, fluffed out brush. If you're using a dense brush, an angled brush, that is going to concentrate the…
  8. 1:20Call to actionSo this is the BK Beauty 1:04, and I'm going to just roll it on the bronzer to get it coated and then tap it off to get rid of the excess. Okay, so…
  9. 1:31DemoI take the brush, and wherever I touch first has the most product. I like that being the cheek. So very lightly, I will sweep back and forth across…
  10. 2:36EvidenceI went to like three stores before I bought it on TikTok shop myself.
  11. 2:39OfferAgain, only 10 bucks.
  12. 2:41DemoSolid winner. Next 10 out of 10. Okay, y'all let me know if you have any questions below.
Translucent Loose Talc-Free Setting Powder Ultra-Blur…
Play video1:15361k views
Statement1.7 s hook
“Normalize saying what products you're using.”
Script breakdown10 parts
  1. 0:00HookNormalize saying what products you're using.
  2. 0:02DemoOkay, here are my products for today. This is all I have on my skin. Seglow Super Gel. This is warm glow. They have a tinted one that I also like,…
  3. 0:10EvidenceAnd I have the Merit bronzer that I have already put on, but I love this one. It's just a little stick, so you just put it wherever you want.
  4. 0:16DemoBronze blush. This is road in the shade piggy. I usually like the shade freckle, I think, but we're doing piggy today. Obsessed with this tart lip…
  5. 0:25EvidenceThis is mixed berries. They also just came out with lip stains, and I need to try those. And we have summer Fridays bear sand. I love these glosses.…
  6. 0:36DemoToday we have Kosis. Put it under the eyes, and I have not been sleeping, literally, at all, and then I'm, like, breaking out down here, so.
  7. 0:43EvidenceSo blend it out with this same brush that I posted about, like, yesterday. That is literally so good, and I use it for everything. Then we're gonna…
  8. 0:55DemoFor my brows, I have brow gel on the Anastasia Brow Freeze Gel. This is my light two minute makeup for today. I think I have the beauty filter on.…
  9. 1:08EvidenceI have my hair slick back, and then I'm wearing this cute set from skims. It's cute, but see through.
  10. 1:13DemoBut I don't care. Anyways, this is my look for today.
DIBS Beauty Duo Brush Face - Cream & Powder Dual Ended…

Hooks that opened them

  • “This is your sign to buy the Kimchi Puff Puff Pass Waterproof Powder.”Statement3.8 sWatch9M views
  • “I use the beauty creations by filter powder.”Statement2.3 sWatch3M views
  • “A lot of you have noticed I've updated my base routine.”Statement4.2 sWatch2.6M views
  • “This is the difference a setting powder can make.”Result first2.1 sWatch1.8M views
  • “I did my own wedding makeup and I am nowhere near a makeup artist and a video of it recently went viral so here is my highly requested full wedding makeup tutorial I've actually had no makeup experience prior to this”Result first11.3 sWatch889k views
  • “Get ready with me as I answer commonly asked questions about my adoption.”Command3.5 sWatch849k views
  • “My fellow pale people, part of the reason your bronzer doesn't look good and you struggle to use it is because it's too dark.”Problem first6.9 sWatch813k views
  • “Normalize saying what products you're using.”Statement1.7 sWatch361k views

Sales

Sold per dayLighter bars are averages over several days.

High Definition Loose Setting Powder: sold per day

Total sold

High Definition Loose Setting Powder: total sold

Price

High Definition Loose Setting Powder: price

Makeup

Rank by units sold
#1,733
Of 22,975 products
Price against the category
9% lower
Median $14.90

Selling about as much

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