Beauty & Personal CareMakeupConcealer & Foundation

Hydrating Essence Liquid Foundation, Waterproof and Light, Long-Lasting Flawless SoftFull Medium Coverage…

Rated 4.3219 reviewsSold by PHOFAY Cosmetics

No Score yet

Compare with competitors Open on TikTok Shop

Sold: 1,534
Sold per day: +1
Price: $0.18
New reviews: –
Video views: –
Creators: –

Updated Oct 21, 2026

How similar products are sold

8 videos, 5 products

Usual openingCommand2 of 6 videos

Hook length5.4 sTypical

Deal mentioned at0:455 of 6 videos

Asks to buy at0:556 of 6 videos

Video length1:08Typical

1:03984k views

Command6.8 s hook

“don't get ready because you don't have time look I'm coming to teach the cream four in one I can fix it in a minute and you'll see why.”

Script breakdown5 parts

0:00Hookdon't get ready because you don't have time look I'm coming to teach the cream four in one I can fix it in a minute and you'll see why.
0:07Demothis is not just a moisturizer it will moisturize you is cream but also a friend when you do this with your fingers she changes color your ph gives…
0:27Evidenceit changes color you can use the amount you want I'm going to wear it because I'm going to the gym but I even wear it to parties, my friend.
0:34Call to actionI love it because in this little boat which in fact is supereconomic you can check it out down there.
0:39Demoyou will find eh sparkling cream you are going to find s p f of fifty you will also find makeup primer as if it were not enough makeup all that…

🌸 Flor Caraveo 🌸May 4

OBOSkincove 4-in-1 Tinted Sunscreen Moisturizer Cream…

2:09117k views

Statement2.8 s hook

“I got into an argument with a brand rep on set last year.”

Script breakdown9 parts

0:00HookI got into an argument with a brand rep on set last year.
0:03DemoShe didn't like what I said about their foundation. I stand by every word. She was promoting a foundation as the number one choice for mature skin.…
0:18EvidenceI've been applying foundation for 15 years.
0:20DemoI didn't apply it wrong. The formula was wrong. That day I went home and rated every foundation I'd ever used on women over 50 from the most…
0:45OfferEstee Lauder, double wear, four out of 10. Luxury price and full coverage promise.
0:49DemoBut she was designed for a 30 year old face. On skin that's past 50, she dries out, clings to texture and makes every fine line look deeper. By…
1:56EvidenceThat's the difference, not technique, formula.
1:59DemoOver 100,000 women have already made the switch. This is the only foundation that makes their skin look younger.
2:04Call to actionAnd this is up to 60% off right now, 30 days, completely risk free, full refund if it doesn't match your skin. Tap below.

SmoocheMay 14

SMOOCHE Color Changing Liquid Foundation for Fair to Light…

1:121.7k views

Command4.1 s hook

“Look at how this is just completely covering my tattoo.”

Script breakdown5 parts

0:00HookLook at how this is just completely covering my tattoo.
0:04DemoAre you kidding me? Watch me catfish my face in 30 seconds. Because if you have redness, rosacea, dark spots, or acne and you don't want people to…
1:01OfferIf you're going for a no makeup makeup look like this, this is by the brand smooch, and they come in one color, and they're on sale right now…
1:08Call to actionSo I'm gonna Link this down below.
1:10OfferHopefully it's still in stock for you when you're seeing this.

heytheredalilaOct 25

SMOOCHE Color Changing Liquid Foundation for Fair to Light…

0:321.2k views

Question2.3 s hook

“Do I have on foundation or is this skincare?”

Script breakdown6 parts

0:00HookDo I have on foundation or is this skincare?
0:02DemoIt's foundation. This is born this way by 2 faced and they claim it's undetectable. So I tested it. Girl, it is. Look, watch this transformation.…
0:15EvidenceIf you are my skin tone, if you have a peach or a red undertone, because I have a red tattoo right here, get this colour. Get honey.
0:20DemoIt's medium to full coverage, but it's so light. It does not feel like I have on makeup. It's not caking. It's not creaky.
0:26OfferI am impressed. And you know, Black Friday is around the corner.
0:30Call to actionCheck the orange shopper cart for any sales. You are welcome.

Thee Ascension BaeOct 25

Too Faced Born This Way Undetectable Medium-To-Full…

1:221.1k views

Result first10 s hook

“If this white colour changing foundation actually detects my skin tone like everybody says it's going to, I'm going to need somebody to explain what kind of magical voodoo sorcery they put in this.”

Script breakdown8 parts

0:00HookIf this white colour changing foundation actually detects my skin tone like everybody says it's going to, I'm going to need somebody to explain what…
0:10DemoThis is the smooche colour changing foundation. I'm gonna leave this side of my face blank so we can see in real time if it's doing anything.…
0:26ProblemI've tried a few colour changing foundations, but they never works. They always turn me orange.
0:30EvidenceSo the fact that this one is like literally adapting to my skin tone as I'm blending it in is blowing my mind. Maybe it's because all the other ones…
0:41Demowere American colour changing foundations. This one is Korean colour changing foundation. It makes sense cause they're like 10 steps ahead of us in…
1:05EvidenceIt gives a lightweight coverage, but it's still strong enough to cover up like the melasma rosacea discoloration like before and after. Hello. This…
1:15OfferNow I see why they're constantly selling out and going viral. So if there's any Left in stock and you wanna give it a try?
1:21Call to actionI'll throw the link below.

BRI | 30+ Skincare & BeautyOct 24

SMOOCHE Color Changing Liquid Foundation for Fair to Light…

0:51930 views

Statement10.5 s hook

“leave it to the Korean to make a color changing foundation that perfectly adapts to every skin tone and has the most beautiful natural looking coverage but still covers”

Script breakdown4 parts

0:00Hookleave it to the Korean to make a color changing foundation that perfectly adapts to every skin tone and has the most beautiful natural looking…
0:11Demoall of your imperfections plus has skin care benefits and you don't even need a brush to apply it not gonna lie I was super hesitant to try this…
0:21Evidenceit literally fits my skin tone perfectly you also cannot tell me that's the most flawless finish it literally just makes my skin look better if you…
0:42Call to actionso you don't have to worry about that after it's blended you literally can't even tell I have any makeup on do yourself a favor and get your hands…

ArevigOct 19

SMOOCHE Color Changing Liquid Foundation for Fair to Light…

0:1021k views

I really like this foundation! 🤍🤍🤍 #goth #gothgirls #altgirls #alternativemakeup #makeup

kaycucuqueenJun 4

Halloween Foundation Liquid, Lightweight Moisturizing…

1:226.1k views

Buenísima #makeup #protectorsolar #arruinateconmigo #parati

Cuqui la MoraOct 26

4-In-1 Foundation Liquid SPF 50+++ Moisturizing Even Skin…

Hooks that opened them

“don't get ready because you don't have time look I'm coming to teach the cream four in one I can fix it in a minute and you'll see why.”Command6.8 sWatch984k views
“I got into an argument with a brand rep on set last year.”Statement2.8 sWatch117k views
“Look at how this is just completely covering my tattoo.”Command4.1 sWatch1.7k views
“Do I have on foundation or is this skincare?”Question2.3 sWatch1.2k views
“If this white colour changing foundation actually detects my skin tone like everybody says it's going to, I'm going to need somebody to explain what kind of magical voodoo sorcery they put in this.”Result first10 sWatch1.1k views
“leave it to the Korean to make a color changing foundation that perfectly adapts to every skin tone and has the most beautiful natural looking coverage but still covers”Statement10.5 sWatch930 views