Beauty & Personal CareMakeupPowder

Kosas Cloud Set Brightening Powder — Baked Setting and Smoothing Powder

Rated 4.3177 reviewsSold by Kosas

No Score yetA product gets a Score after 4 weeks of review history.

Sold
1,087
Sold per day
+0.5
Price
$56.87
New reviews
–
Video views
1.8M
1 video
Creators
1
Found so far

Updated Oct 20, 2026

Videos selling this

1 video
Play videoNo. 15:041.8M views
Question3.1 s hook
“What's up, everybody? Welcome back to another makeup review.”
Script breakdown9 parts
  1. 0:06HookWhat's up, everybody? Welcome back to another makeup review.
  2. 0:09DemoHow are you? Now, what is on the chopping block today, Miss Kosas? Come here, baby. We're gonna have a conversation. Kosas Cosmetics, y'all. We've…
  3. 2:14EvidenceI bought shade candy, and I've been obsessed with this.
  4. 2:17DemoIt's different powders. One is called Candy. See that kind of pinkish hue to it? This is for under eye brightening. And then we have an all over…
  5. 2:57EvidenceThis is like a finishing powder and I'm using shade airy. This is blush. This is the blush is life. Now everything is baked in Italy. I love an…
  6. 3:06DemoThey really know what they're doing over there. We have three shades. Let's see.
  7. 3:10EvidenceI did buy three shades. Now, Miss Bliss here looks really pretty, but baby, I've been doing corals a lot lately and I really wanna try her. We have…
  8. 3:23DemoHow are you? Is this Berry toned? Is this going to be pretty? Let's see what she's giving. Oh, okay. Look at that, y'all. Oh, look at her. We like…
  9. 5:03Call to actionThey're in my showcase. Check them out.
HookProblemDemoEvidenceOfferCall to action

Hooks that opened the top videos

  • “What's up, everybody? Welcome back to another makeup review.”Question3.1 sWatch1.8M views

How similar products are sold

7 videos, 3 products
Usual openingStatement4 of 6 videos
Hook length5.4 sTypical
Deal mentioned at0:003 of 6 videos
Asks to buy at0:574 of 6 videos
Video length1:43Typical
Play video5:23309k views
Statement2.9 s hook
“Updated go to makeup routine starting with skin prep.”
Script breakdown30 parts
  1. 0:00HookUpdated go to makeup routine starting with skin prep.
  2. 0:03EvidenceI don't do a lot, but I use this under eye cream from Ulla Henrickson. I found it helps brighten.
  3. 0:09DemoIt also helps moisturize that my makeup doesn't crease or get dry under my eyes as easily. Skin Farm High Beam Brightening Lotion.
  4. 0:16EvidenceFor the base of my makeup, I've been using the L'oreal Lumi Glow Potion. This is the shade medium.
  5. 0:21DemoI haven't really been wearing a full face of foundation lately. I feel like this gives a really nice sheer coverage now.
  6. 0:27EvidenceI've been using this specific concealer just for, like, Spot Treatment Tart Ultra Creamy Shape Tape, and then this one is the Radiant Shape Tape.
  7. 0:34DemoHowever, I recently bought this from TikTok Shop. It's their new cream concealer.
  8. 0:40EvidenceI feel like this just completely blurs my skin. This is what I wore yesterday in my videos and I had people ask about what I was wearing on my skin,…
  9. 0:54DemoYou can see up close, no filter, how this is blending out. I take any of the excess product, bring it up onto my eyelid.
  10. 1:02EvidenceHere's what my skin looks like on this side after blending it all out.
  11. 1:05Call to actionI'll link this product on TikTok Shop.
  12. 1:07OfferThey're running a deal right now where it's in a bundle with a tubing mascara and a free Brush! I'm so annoyed because I bought this before they…
  13. 1:16EvidenceMy bronzer I'm using shade 2 of the Dibs Duo stick.
  14. 1:19DemoI'm just adding a tiny little bit. This shade is definitely a lot warmer than some of their other shades.
  15. 1:25Call to actionUsing a fluff dense brush, I'm just gonna tap this in.
  16. 1:28DemoTrying to keep this placement too so I don't just end up with a big orange cheek. Then for my blush I'm just turning it around using the opposite…
  17. 1:47EvidenceMy friend Emily is here! Okay then I set all the cream products with a powder. Normally I use this one from Laura Mercier.
  18. 1:54DemoIt's just translucent, no color, but I just got this one from Kosas which is like light pink, and I think this is supposed to be extra brightening…
  19. 2:10EvidenceAnd then I set all around like any of the lines that would crease right by my smile lines around my nose. But I'm using the Laura Mercier for here…
  20. 2:20DemoFor Blush. I'm bringing back some of the color. This is the kosas. Uh, butterflies. Whoa, whoa. Oh, my god. I love having a bright bubblegum pink…
  21. 2:38EvidenceFor bronzer, I've been using this one from Too Faced.
  22. 2:40DemoIt's the Sun Bunny, big fluffy brush, and then I just go over wherever I added the cream. This highlighter from JOA Cosmetics. The shade is skinny…
  23. 2:52ProblemI love it. I hate chunky, sparkly highlighters.
  24. 2:57DemoCupid's bow chin. Honestly, everywhere.
  25. 3:01ProblemI've been struggling with my eyebrows lately, cause I'm trying to grow them out, but they're kind of at, like, a weird stage. So I just use a clear…
  26. 3:13Demolay them into place. While my eyebrows are dry, I do. My eyes. I'm just using the bronzer that I used on my cheeks all over my eyelid, and then…
  27. 3:40EvidenceThen I use my fingertip, and I just kind of, like, pull It out to make a tiny little wing, and then lately I've been adding this to my lower…
  28. 3:54DemoI don't. I just try to fill in like the natural shape, I guess. Black mascara on the top. This one is from Winky Lux, so extra let that dry for a…
  29. 4:54EvidenceI love this color. And there you go. Oh, one last thing. Set your makeup So it lasts all day.
  30. 5:00DemoThis is the new DIB's setting spray. I absolutely love it. It smells so freaking good. I wanna drink it so bad. I put quite a bit on. It's…
Kosas Cloud Set Loose Powder — Translucent Setting +…
Play video1:417.2k views
Statement2.2 s hook
“I believe I can fly.”
Script breakdown5 parts
  1. 0:00HookI believe I can fly.
  2. 0:03DemoThat song has been stuck in my head for several days. You're welcome. Now it's stuck in yours. I am, in fact, still congested. So you guys get this…
  3. 0:17EvidenceI became a Kosis snob, but recently as I'm aging, I got these fine lines and wrinkles and all that bullshit.
  4. 0:22DemoThis stuff is, like, nice and creamy and very, like, thin. I don't know if that's the right way to describe it or not, but it sounds good to me. So…
  5. 1:32Call to actionYou can buy it in a four pack. I've gotten it multiple times. Literally one of my favorite glosses to keep on hand. Here's the makeup. She looks…
Kosas Cloud Set Loose Powder — Translucent Setting +…
Play video2:082.8k views
Statement7.9 s hook
“Okay, so clearly, I'm in the middle of doing my makeup, so not too much, but I remembered that coastal sent over their new setting powders along with their little puff.”
Script breakdown6 parts
  1. 0:00HookOkay, so clearly, I'm in the middle of doing my makeup, so not too much, but I remembered that coastal sent over their new setting powders along…
  2. 0:08DemoSo I was like, this is the perfect time to try it out. I have two of the shades. I have the shades buttery and peachy. I think I wanna go in with.…
  3. 0:37Call to actionI'm gonna go in with the Kosas Puff, and I'm just gonna tap the inside of the top, and then this is what the powder looks like on the puff.
  4. 0:44DemoI'm gonna press it onto the back of my hand and melt it into the puff before we go directly into the under eye. I'm a little scared. Trying new…
  5. 1:20EvidenceCan we see the difference? I definitely think it's a little blurry.
  6. 1:24DemoIt kind of has, like, that luminous feel to it, kind of, to me from looking on camera. Okay, so we could totally stop here, but I'm gonna go a…
Kosas Cloud Set Translucent Buttery Finish Loose Powder…
Play video1:45281 views
Offer first11.8 s hook
“OSIS TikTok Shop Exclusive all three of these all three of these in a bundle you will love them you can pick your shades believe it or not I'm going to a wedding this weekend”
Script breakdown6 parts
  1. 0:00HookOSIS TikTok Shop Exclusive all three of these all three of these in a bundle you will love them you can pick your shades believe it or not I'm going…
  2. 0:12OfferI needed to restock on my foundation I saw that there was a bundle on TikTok shop never bought this off TikTok shop this has been my go to…
  3. 0:22Democame with their translucent setting powder and then also their concealer which I've heard really great things about there is SPF in here skincare…
  4. 0:42Evidenceliquid foundation that I've been using for two or three years now I can't believe they're on TikTok so I use light medium neutral warm 1 90 I'm not…
  5. 1:04Demoand she got me onto it feels so light it's basically like skincare and the concealer I got the shade 3W light with subtle golden undertones so cute…
  6. 1:34Evidenceah okay I love this my face looks so much better ready for the day
BWNOct 21
Kosas Cloud Set Loose Powder — Translucent Setting +…
Play video0:5150 views
Offer first8.3 s hook
“I'm not participating in the black and white cell this year because they do it better on the TikTok shop, and nine times out of 10, there's a coupon, a deal. Anyway, Kosas is on the TikTok shop.”
Script breakdown5 parts
  1. 0:00HookI'm not participating in the black and white cell this year because they do it better on the TikTok shop, and nine times out of 10, there's a…
  2. 0:08DemoThis has been my everyday, like, all over face powder. It is blurring. I look like I've stepped out of Vogue. So I had to go back and get the…
  3. 0:40EvidenceI love this powder. Down.
  4. 0:43OfferNot gonna participate in the black and white store this year because the TikTok shop deals are just always so much better. They are. They just are.
  5. 0:50Call to actionAnyway, if you haven't tried this powder, I'm gonna link it below.
Kosas Cloud Set Loose Powder — Translucent Setting +…

Hooks that opened them

  • “Updated go to makeup routine starting with skin prep.”Statement2.9 sWatch309k views
  • “I believe I can fly.”Statement2.2 sWatch7.2k views
  • “Okay, so clearly, I'm in the middle of doing my makeup, so not too much, but I remembered that coastal sent over their new setting powders along with their little puff.”Statement7.9 sWatch2.8k views
  • “It is a duo of blush and flower nose highlighter.”Statement2 sWatch635 views
  • “OSIS TikTok Shop Exclusive all three of these all three of these in a bundle you will love them you can pick your shades believe it or not I'm going to a wedding this weekend”Offer first11.8 sWatch281 views
  • “I'm not participating in the black and white cell this year because they do it better on the TikTok shop, and nine times out of 10, there's a coupon, a deal. Anyway, Kosas is on the TikTok shop.”Offer first8.3 sWatch50 views

Sales

Sold per dayLighter bars are averages over several days.

Kosas Cloud Set Brightening Powder — Baked Setting and Smoothing Powder: sold per day

Total sold

Kosas Cloud Set Brightening Powder — Baked Setting and Smoothing Powder: total sold

Price

Kosas Cloud Set Brightening Powder — Baked Setting and Smoothing Powder: price

Powder

Rank by units sold
#95
Of 675 products
Price against the category
235% higher
Median $16.99

Selling about as much

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