Lengthening Airy Mascara, Lightweight Application, Defined Lashes, Waterproof & Sweat-Proof, Beachproof…

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Updated Oct 14, 2026

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8 videos, 5 products

Usual openingStatement4 of 7 videos

Hook length4.4 sTypical

Deal mentioned at0:135 of 7 videos

Asks to buy at1:294 of 7 videos

Video length2:27Typical

3:085.9M views

Statement6.8 s hook

“New mascara is called B Structural, and it's named this for a very specific reason.”

Script breakdown10 parts

0:00HookNew mascara is called B Structural, and it's named this for a very specific reason.
0:07DemoThis mascara is not just a volumizing mascara. What's up, everybody?
0:11EvidenceHappy New Year, and welcome back to the first review of 2025.
0:16DemoNow, what is on the chopping block today? What better way to start off the New Year with the new Lady Gaga House Labs Mascara?
0:24OfferAs for $29, the House Labs by Lady Gaga B Structural Volumizing and Lengthening Mascara.
0:33DemoIt's here. Now, this is a hypoallergenic. It's volumizing, long wearing, lengthening, vegan.
0:39OfferAnd for $29, this formula made in Italy.
0:43DemoLet's see what she looks like. All right, when we take it out of the box, boom. It is all chrome, silver. Of course, we have the House Labs logo…
2:47Call to actionSo, yes, if something I love is approved and it's on the TikTok shop, baby, you can buy it right here in this video.
2:53DemoNot every time, but yes, House Labs has his mascara on the TikTok shop, so pick it up. Without further ado, the B Structural Mascara by House Labs…

Jeffree StarJan 2

HAUS LABS B Structural Volumizing + Lengthening Mascara…

0:512.7M views

Statement6.4 s hook

“If you have green, blue, or Hazel eyes and you've been using black mascara, are missing out. Black honey mascara.”

Script breakdown3 parts

0:00HookIf you have green, blue, or Hazel eyes and you've been using black mascara, are missing out. Black honey mascara.
0:06DemoThat is absolutely stunning. The color is, like, a rich brown, almost a little bit of mahogany in there. And the formula of this mascara is…
0:48EvidenceBlack honey lipstick has been popular for years, but definitely try out the Black Honey mascara.

Alli Canterbury💚Nov 5

[Clinique] High Impact Mascara | Volumizing & Lengthening…

1:371.4M views

Question4.9 s hook

“Hi there. Have you ever tried the world famous mascara formulas from jeffree star cosmetics?”

Script breakdown8 parts

0:00HookHi there. Have you ever tried the world famous mascara formulas from jeffree star cosmetics?
0:05DemoIf you haven't, have you been living under a rock? I have a tubing mascara formula and a traditional extreme waterproof. Look at the F proof…
0:56OfferThey're thirty percent off right now.
0:58DemoS you have until the weekend to snap these up. Let's get into some education.
1:02EvidenceWhat is the difference between F proof and beach proof?
1:04DemoNow this is a traditional waterproof mascara made all the way in beautiful japan. Look at that curve. This is a next level waterproof, beautiful,…
1:22OfferYes, there is an amethyst, an electric blue and of course, traditional black. Let's celebrate national lash day all week with thirty percent off…
1:32Call to actionYou can click the tiktok shop right there and snap them up. Hi, how are you

Jeffree StarFeb 19

F*** Proof Mascara - Lengthening & Volumizing Tubing Mascara

3:041.3M views

Result first2.9 s hook

“The before and after is so dramatic.”

Script breakdown11 parts

0:00HookThe before and after is so dramatic.
0:03DemoI have tested over 350 mascaras. It has taken me almost four years to do that for you guys. I have even organized and categorized a whole entire…
0:16EvidenceThere have been a few that have remained at number one for years at a time. Today, I'm going to introduce you to my new number one.
0:22DemoI'm going to preface this by saying that I am one of the faces of this campaign. I was hired to be a model, not to fall in love with the product…
0:33EvidenceBy dibs. This is my personal tube that I have been using since April. But for a fair review, like we always do, I'm going to open a freshie.
0:42DemoWhat makes this such a unique mascara is that you are getting both a primer and a mascara in one, but not the primer that you think it is. Here is…
1:19ProblemThis is also the formula that you want if you suffer from raccoon eyes by the end of the day, because this will help the black and the pigment stay…
1:28DemoLet's apply coat one, but of course, not before we do a sniff test. Ah, no smell. Come on in close. We're gonna do one coat of a fresh tube of this…
2:06EvidenceI am obsessed with this formula.
2:08DemoAnd as you guys know, I am a girl who really appreciates a silicone brush. I have never had a number one mascara that has been a bristle brush, but…
2:53EvidenceThis does not mean that I'm gonna stop mascara reviews, but I'm telling you right now, this is my number one, and I don't know how it's gonna be…

Kelly Rose Sarno | Lash ExpertAug 15

DIBS Beauty Double Standard Primer & Mascara Duo Cosmetics…

1:521M views

Statement1.5 s hook

“Lady Gaga said, happy summer!”

Script breakdown9 parts

0:00HookLady Gaga said, happy summer!
0:02OfferHere's 20% off every single item.
0:05DemoSo let's do a full face of some of my favorites. Everything on my face right now is House Labs. I'm going in with the Tritone Skin Tech Foundation…
0:15EvidenceI am engaged and doing my own makeup, so I already decided this is the foundation I'm wearing on my wedding day because it's the most beautiful,…
0:24DemoI like a really bright under eye, so I'm gonna go in with their concealer in the shade you. It covers beautifully. It's always so seamless and lasts…
1:27Call to actionIt's a really pretty pink and I'm just gonna tap it up here where I would apply blush.
1:31DemoIt's so pretty. The star of the show is her new mascara. This is the B Structural Mascara. It's formulated with a vegan B silk, so it's gonna help…
1:46EvidenceI have not seen my skin look this good in so long. I'm obsessed with all these products.
1:50Offer20% off all of House Labs products.

Hal🤍May 15

HAUS LABS B Structural Volumizing + Lengthening Mascara…

9:01169k views

Statement2.3 s hook

“Um, okay, so I'm doing my makeup really fast.”

Script breakdown31 parts

0:00HookUm, okay, so I'm doing my makeup really fast.
0:02DemoI have a call to jump on here.
0:04OfferI am gonna show you some of my favourite dibs, which includes the mascara that was out of stock, and it's finally back in stock.
0:11DemoI'm so excited. It's legit the best.
0:14OfferIt's got two sides. Um, one is a primer, it's a brown primer, and it's tubing, which is amazing, so you could wear it by yourself, which is like 99%…
0:24DemoThen the other side is the black mascara. They both have different brushes, so just depends on, like, what you're looking for. Um, and then you can…
0:37Evidenceit's just so good. Like, ever since I tried it, I'm completely obsessed.
0:43DemoThey have the best stuff, and when they launch the mascara, I was like, uh, I feel like your forte is like, you know, it's the dibs sticks and the…
0:53Offerbut it's literally the best mascara I've ever used, and I have used a lot of them, so it's been sold out so many times, and now it's back, like,…
1:04Call to actionSo if you guys, um, are wanting to get it, grab it.
1:07DemoBut all throwing on my base and then I will show you kind of like, the things I use. So all the products I'm gonna be using today is 5.5 stick. I…
1:16EvidenceUm, the pressed blush, which they have, the brand new little ones, and I love them because the other ones are so big, you're never gonna run out of…
1:26DemoThe other ones you had to unscrew, and I felt like I would always, like, maybe drop the lid or whatever. So I love the new compact on that. This is…
2:49EvidenceHonestly, like, I've used a lot of brushes and this is my favorite. And I've been using these products for like three years.
3:00DemoMore than two. I'm not sure if it's quite three, but like, for a while. And I was hooked immediately.
3:07EvidenceSo I like. I dare you to try it and tell me you're not obsessed.
3:10DemoIt's just so, so good. So blends really easy. You don't have to put a lot of muscle into this. And I love the shade of this. Another shade, if…
5:05Call to actionYou can't be 20% off. But only for 48 hours, so run. I add it to, like, my nose, chin. I just want to look, like,
5:18Demoflushed and pretty with color. And then I. This is where I add the setting spray on. I can literally not get enough of this. This. I love the size…
5:40EvidenceIt's so good, and it works really well.
5:42DemoI am gonna use the primer side. This is what it looks like. It's brown, and it honestly is just so good. I love the brush on this. It does such a…
6:02EvidenceI actually didn't even realize it, which is so sad that I've been linking it, and it's just gone, so that sucks. But I am so excited that it's back.
6:10OfferIt just restocked, so, um, that's how I, like, say, stock up. Get as many as you can.
6:19DemoAnd even, like, the brown, like, this is just the primer. It's so freaking good. Just the primer. So that's why I'm like, you can use this alone.…
6:52OfferBut 97% of the time, I'm just using the primer.
6:57DemoSo it's only when I, like, do extra glam that I'll add on black mascara. But it's so good. Brown mascara on or brown primer on both sides. Black…
7:09Problemand It's hard to do in the phone.
7:15DemoSo this is gonna help with length and volume on top of what the primer already does. So it just like so good. Literally speaks for itself. I…
8:41EvidenceBut it's so good. Alright, this is the look. Straighten my hair.
8:46DemoI need to curl it, but it's just so good. It gives you like such a beautiful, dewy but not like greasy look.
8:54OfferAnd it just blends so Well, so if you've never tried dibs, you need it. If you've already tried dibs, you need to restock.

KaleeRogersJan 14

DIBS Beauty Double Standard Primer & Mascara Duo Cosmetics…

2:2738k views

Command4.4 s hook

“Listen, I've been saying it. 2025 is just gonna be the year of mascara.”

Script breakdown8 parts

0:00HookListen, I've been saying it. 2025 is just gonna be the year of mascara.
0:05DemoI have tested out 12 of them in the month of January. Let's go over which ones we loved and which ones we didn't. Starting off with the two that I…
0:13OfferThe brand new launch from L'oreal, the Paradise Big Deal. This looked amazing, but wore terribly. Oh, my god, it was all over my eyes at the end of…
0:24DemoI do love his other products, but this one just didn't do it for me. It is literally like lacquer on your eyelashes. Impossible to work with. I…
0:37EvidenceThis one was pretty good. I still have to post the review for you guys, but I have to do an end of day wear test.
0:42DemoAnd then this super interesting one from air. This is a small female owned business. Honestly, I need to do a follow up video on this because two…
1:36EvidenceI did love this mascara, although I am seeing more and more reviews that it's already dried out so I might have to do a follow up of this one. This…
1:49DemoThis is the huge extreme lash from Stila and it was pretty good. The two unknowns that I had never heard of these brands and they were top…

Kelly Rose Sarno | Lash ExpertFeb 1

HAUS LABS B Structural Volumizing + Lengthening Mascara…

0:2914M views

Lightweight formula for soft, separated lashes waterproof wear that never quits 🔒🤩👀✨#judydoll_us…

charmingeyes_makeupAug 22

JUDYDOLL 3D Curling Eyelash Iron Mascara, Black & Brown…

Hooks that opened them

“New mascara is called B Structural, and it's named this for a very specific reason.”Statement6.8 sWatch5.9M views
“If you have green, blue, or Hazel eyes and you've been using black mascara, are missing out. Black honey mascara.”Statement6.4 sWatch2.7M views
“Hi there. Have you ever tried the world famous mascara formulas from jeffree star cosmetics?”Question4.9 sWatch1.4M views
“The before and after is so dramatic.”Result first2.9 sWatch1.3M views
“Lady Gaga said, happy summer!”Statement1.5 sWatch1M views
“Um, okay, so I'm doing my makeup really fast.”Statement2.3 sWatch169k views
“Listen, I've been saying it. 2025 is just gonna be the year of mascara.”Command4.4 sWatch38k views