Beauty & Personal CareMakeupConcealer & Foundation

Women's Luxe 64g Adjustable Tint Concealer & Foundation - Color Changing CC Cream with Hyaluronic Acid &…

Rated 4.54,266 reviewsSold by Luxe Cosmetics Shop

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291 reviews this week, 149 last week

Odds of a breakout: 27%

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Sold: 37,421
Sold per day: +90
Price: $51.87
New reviews: 256
Video views: 356k
Creators: 23

Updated Oct 26, 2026

Videos selling this

Top 12 of 46

Usual openingStatement15 of 28 videos

Hook length4 sTypical

Deal mentioned at0:383 of 28 videos

Asks to buy at0:4613 of 28 videos

Video length0:41Typical

No. 11:23316k views

Result first8.3 s hook

“There are two foundations that I really love for my elderly skin, and this is the one I've been using lately”

Script breakdown5 parts

0:01HookThere are two foundations that I really love for my elderly skin, and this is the one I've been using lately
0:09Demoand I just love the way it feels on my face. It's called Lux and it's a color changing, so it goes on white and as you rub it into your face, you…
1:14Call to actionI'll put a link below.
1:15EvidenceGive it a try because I have been super happy with this.
1:22Call to actionClick the link below.

Maureen O’GradyMar 18

1:136.1k views

Statement7.8 s hook

“So when this one came out of the tube, bright white, I thought, no way is this gonna work.”

Script breakdown6 parts

0:00HookSo when this one came out of the tube, bright white, I thought, no way is this gonna work.
0:08EvidenceI am 57 menopause. Well, it changed my skin, and every foundation I owned stopped working overnight.
0:16DemoHonestly, I was about to give up on the whole thing. So when this one came out of the tube, bright white, honestly expected a complete mess. But…
1:00EvidenceAt this point in my life, a foundation that works with my skin instead of fighting it.
1:05DemoWell, that's the whole thing I'm after.
1:07EvidenceAnd this one from Lux, it does exactly what I've been looking for, and it does it beautifully.

Luxe Cosmetics ShopAug 27

0:434.4k views

Question1.9 s hook

“Worth it or waste of money?”

Script breakdown5 parts

0:00HookWorth it or waste of money?
0:02EvidenceHey everyone, welcome back to TG Reviews!
0:06DemoToday we're taking a quick look at the Lux Color Changing Foundation, the one you've probably seen all over beauty ads where it goes on white and…
0:23ProblemThe idea sounds great, especially if you struggle with picking the right foundation shade online. They also promote it as vegan, cruelty free, and…
0:34DemoSo it's marketed as both makeup and skincare in one product. But here's the realistic part everyone's skin tone and undertone are different.

Modern Living Store🛍️🛒May 31

0:482.8k views

Result first2.6 s hook

“I've had two different people tell me about this.”

Script breakdown2 parts

0:00HookI've had two different people tell me about this.
0:03DemoSo we're gonna give it a try and see what you've got. Luck. Cause sometimes, let's be honest, I'm 51. I put on some foundation and it looks worse…

Luxe Cosmetics ShopSep 7

0:402.3k views

Command4.8 s hook

“Look, I assume no foundation was ever gonna work with my skin again after menopause.”

Script breakdown4 parts

0:00HookLook, I assume no foundation was ever gonna work with my skin again after menopause.
0:05DemoSo when this one came out of the tube, bright white, I thought, no way is this gonna work. Watch. I'm just blending it in. No cuts. This is real…
0:34EvidenceAt this point in my life, a foundation that works with my skin instead of fighting it.
0:39DemoWell, that's the whole thing I'm after.

Luxe Cosmetics ShopAug 31

0:282k views

Statement3.7 s hook

“I'm 40, I have fine lines, I have wrinkles, I have mature skin.”

Script breakdown3 parts

0:00HookI'm 40, I have fine lines, I have wrinkles, I have mature skin.
0:04EvidenceI have been on the hunt for a foundation designed specifically for that.
0:08DemoLux Cosmetics has come out with their colour changing foundation that is meant specifically for that. It goes on seamlessly. It does not settle into…

Luxe Cosmetics ShopSep 21

0:321.6k views

Statement8.7 s hook

“I totally thought this was a joke, but apparently this foundation applies white and then adapts to your skin, goes on white. I'm just gonna do one side of my face.”

Script breakdown5 parts

0:00HookI totally thought this was a joke, but apparently this foundation applies white and then adapts to your skin, goes on white. I'm just gonna do one…
0:09DemoAnd I'm 35. I'm breaking out right now.
0:12EvidenceI have such a hard time finding foundation that actually matches my skin, so I'm really skeptical about this.
0:21DemoWow. Wait, did you see that?
0:27EvidenceIt's blending right into my skin and matching my exact skin tone.

Luxe Cosmetics ShopAug 31

0:501.6k views

Question2.3 s hook

“Is the side and the side.”

Script breakdown6 parts

0:00HookIs the side and the side.
0:02DemoI literally mix foundations together just to find my perfect shade. So when I saw that this one goes on completely white, I just had to see for…
0:18EvidenceI have such a hard time finding foundation that actually matches my skin, so I'm really skeptical about this.
0:27DemoWow. Wait. Did you see that?
0:34EvidenceIt's blending right into my skin and matching my exact skin tone.
0:39DemoIs this side and this side. So you can see. Obviously can still see some texture. Genuinely was not expecting that. It's really not heavy. Over my…

Luxe Cosmetics ShopAug 21

0:071.5k views

Don’t Miss Out! #tiktokshop #tiktokshopfalldealsforyou *Final price, shipping, coupons, and discounts may…

beckdealsOct 19

0:411.4k views

Command4.1 s hook

“Look at this. It comes out of the tooth completely white.”

Script breakdown6 parts

0:00HookLook at this. It comes out of the tooth completely white.
0:04EvidenceBut wait until you say what happens when it touches my skin.
0:09DemoIt is honestly impressive because I didn't have more faith.
0:13ProblemI'm 39 years old, and I swear, it is so hard for me to find a foundation that actually matches my skin tone without feeling heavy or looking like a…
0:24DemoBut this formula literally transforms life right before your eyes.
0:29EvidenceTo Clong my sad shave, it feels just like applying my everyday moisturizer, but leave my skin looking even super fresh with a beautiful natural glow.

Luxe Cosmetics ShopSep 14

0:341.3k views

Statement4.8 s hook

“I'm 54, and I'm really picky about my foundation because I have mature skin.”

Script breakdown4 parts

0:00HookI'm 54, and I'm really picky about my foundation because I have mature skin.
0:05DemoI'm trying this color changing foundation from Lux.
0:08EvidenceIt goes on completely white, and as I start blending it in, you can actually see it adapting to my skin tone. It just blends right in, but my skin…
0:19DemoAnd the more I blend, the more you can see the white completely disappear. I feel like the color match is really good. It's not settling into my…

Luxe Cosmetics ShopOct 8

0:14978 views

Offer first1.8 s hook

“Here's how to get this on a triple discount.”

Script breakdown4 parts

0:00HookHere's how to get this on a triple discount.
0:02Call to actionTap the orange shopping cart below.
0:03OfferThat's gonna unlock your first discount, which is a massive flash sale. Your second discount is gonna be fast and free shipping. And your final…
0:13Call to actionBut you need to hurry because the sale end.

carls deals 🎁🎄🎅Oct 18

HookProblemDemoEvidenceOfferCall to action

Creators selling this

23 found

Maureen O’Grady@mwogrady
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carls deals 🎁🎄🎅@carls_deals
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Hooks that opened the top videos

“There are two foundations that I really love for my elderly skin, and this is the one I've been using lately”Result first8.3 sWatch316k views
“So when this one came out of the tube, bright white, I thought, no way is this gonna work.”Statement7.8 sWatch6.1k views
“Worth it or waste of money?”Question1.9 sWatch4.4k views
“I've had two different people tell me about this.”Result first2.6 sWatch2.8k views
“Look, I assume no foundation was ever gonna work with my skin again after menopause.”Command4.8 sWatch2.3k views
“I'm 40, I have fine lines, I have wrinkles, I have mature skin.”Statement3.7 sWatch2k views
“I totally thought this was a joke, but apparently this foundation applies white and then adapts to your skin, goes on white. I'm just gonna do one side of my face.”Statement8.7 sWatch1.6k views
“Is the side and the side.”Question2.3 sWatch1.6k views
“Look at this. It comes out of the tooth completely white.”Command4.1 sWatch1.4k views
“I'm 54, and I'm really picky about my foundation because I have mature skin.”Statement4.8 sWatch1.3k views