Beauty & Personal CareMakeupConcealer & Foundation

Luxe Adjustable Tint Color-Matched Concealer & Foundation Cosmetic Tube - Color-Changing CC Cream, Light…

Rated 3.84,051 reviewsSold by Luxe Cosmetics Shop

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Sold: 35,436
Sold per day: +48
Price: $49.39
New reviews: 90
Video views: 2.1M
Creators: 6

Updated Oct 26, 2026

Videos selling this

7 videos

Usual openingResult first2 of 6 videos

Hook length4.3 sTypical

Deal mentioned at4:101 of 6 videos

Asks to buy at2:052 of 6 videos

Video length1:07Typical

No. 16:412.1M views

Result first3.5 s hook

“So me and my husband have been sleeping in separate bedrooms for the past two years.”

Script breakdown30 parts

0:00HookSo me and my husband have been sleeping in separate bedrooms for the past two years.
0:04DemoAnd on our 12 year anniversary last month, we got into a taxi together after dinner, and halfway there, his phone buzzed. His buddy texted him about…
0:15EvidenceAnd the only reason I didn't completely lose it sitting there in the back of that taxi was because of what my sister had told me earlier that day.…
0:23DemoI'd actually convinced myself that this anniversary would be different. That maybe he'd try, maybe he'd remember. And so I spent two hours getting…
0:38EvidenceBottles everywhere. I've been buying them for years.
0:40DemoBut none of them actually did what they promised to do.
0:43EvidenceAnd none of them actually worked for my dry, mature skin. Every single one looked fake or washed out after some time. I called my sister in a panic…
0:54DemoI look so tired. I don't even feel like me anymore.
0:56EvidenceYou see, my sister's a dermatologist.
0:58DemoShe spent, like, 18 years in Korea working in cosmetic labs, so she knows everything about skin. And she said, stop. I'm coming over right now, and…
1:26EvidenceI'm standing there holding this white cream, thinking, my sister has officially lost her mind. But I squeeze some out anyway and started blending it…
1:36DemoStarted matching. Not kind of matching, exactly matching. I looked in the mirror. I look like myself. Not fake, not washed up. Not like I was…
2:00ProblemHe just responded in one word answers, even though he knows I hate that.
2:04DemoAnd halfway through the appetizer, he finally looked at me, and he said, you look different. And I said, what do you mean? And he said, I don't…
3:33EvidenceI didn't respond. I called my sister instead. And she said, so how is it? And I said, what is that stuff? How does it work? And my sister laughed,…
3:42DemoI spent 18 years in Korea working in cosmetic formulation labs, and the technology we use there, we call it PH adaptive response technology. And I…
4:10Call to actionAnd she said, because if your foundation works perfectly all day, you buy one bottle and you're done for a month.
4:15DemoBut if it turns orange and look fake or washed up by two PM, if it settles into your lines, if it separates and looks like a mask, you keep…
4:25ProblemIt's way more profitable to sell you a problem than a solution.
4:28DemoAnd I sat with that for a minute, and I said, so Korean labs just make it better?
4:32EvidenceAnd my sister said, we've been using this technology for 15 years.
4:35DemoIt's not new. There it's just normal. But western beauty companies won't use it. They made a business decision not to. And I said, then where did…
5:09EvidenceInstead, I said, I'm using a foundation that actually worked, and I'm getting divorced. She laughed, then realized I was serious, and she said,…
5:26DemoI didn't even realize how bad it was until you just said that. We stood there in the frozen food aisle, two women, both in marriages, where we…
5:36EvidenceI told her about my sister and about the PH technology, about how western companies won't use it because it works too well.
5:43DemoAnd I said, they make more money selling you problems than solutions. She wrote down the name Looked it up on her phone right there. And?
5:50OfferAnd she said, Lux Foundation says they're almost sold out.
5:53DemoAnd I said, yeah, they do small batches. Anna said they can't scale it because the technology is expensive to license. She ordered one in the…
6:25ProblemYou stop buying 12 bottles of foundation hoping one of them will make you visible again. Because the problem was never that you weren't beautiful…
6:36DemoAnd once you see it again, you realize you never needed his validation in the first place. The links in the description if you need it.

taimqbfjtr7Jan 28

1:251.2k views

Question7.5 s hook

“Is anyone else so tired of ordering a foundation only to find out that it is not the colour you thought it was and it doesn't match your face?”

Script breakdown9 parts

0:00HookIs anyone else so tired of ordering a foundation only to find out that it is not the colour you thought it was and it doesn't match your face?
0:08DemoThis is Lux's white foundation that goes on white and matches your skin tone and texture perfectly.
0:14EvidenceYou have got to see this. I am 37, so my skin has definitely matured.
0:19DemoJust so you know, I do not have any foundation on, but, yes, I did put some mascara on. So I'm gonna show you exactly how this blends in, goes on…
0:59EvidenceMy skin is so glowy right now.
1:02DemoThis is just incredible. I am so impressed.
1:05EvidenceAnd it has matched my skin tone beautifully.
1:08DemoLike, I love that it's a lighter coverage, personally, if I like that you can still see some of my freckles. Um, but this might be for, like, a good…
1:23EvidenceI'm sold. I love it.

Luxe Cosmetics ShopOct 7

0:261.1k views

Question1.6 s hook

“I know you see that, right?”

Script breakdown2 parts

0:00HookI know you see that, right?
0:02DemoLook at the insane coverage that this foundation gives me. Show you how easily this covers my redness. It is so lightweight and breathable. Takes…

SARAH ESPOSITOOct 16

0:35815 views

Result first3.2 s hook

“I have bought six bases this year and all of them have been the wrong tone.”

Script breakdown5 parts

0:00HookI have bought six bases this year and all of them have been the wrong tone.
0:03EvidenceI believe that I do everything right, I'll try it on, I review it in natural light, but when I get home I have this gray orange shade.
0:10Demoalways delicate, matte, luminous, coverage but nothing looks right.
0:14EvidenceMy skin changed, my texture changed, I feel as if I are starting from scratch, but someone from this base that apparently applies white, but…
0:27DemoI'm almost thirty-five, I've ruined so many clothes testing bases that were almost my shade. This one simply combined. The first real, unfiltered…

Luxe Cosmetics ShopOct 15

0:49528 views

Problem first7.7 s hook

“If you are tired of spending money buying bases that in the end are not the same shade as your skin, I want you to check this out.”

Script breakdown2 parts

0:00HookIf you are tired of spending money buying bases that in the end are not the same shade as your skin, I want you to check this out.
0:08DemoAs you can see it is white, but while blurs them will adapt to the tone of your skin. It has a finish superb, supernatural

RaysaPinkOct 18

1:29159 views

Command5.1 s hook

“Get ready with me today using Luxe This is the PDRN extract under eye balm.”

Script breakdown4 parts

0:00HookGet ready with me today using Luxe This is the PDRN extract under eye balm.
0:05DemoJust to help with the wrinkles, the anti aging, and also maybe to volumize a little bit that sunken hollow under eye. Next I'm gonna apply the skin…
0:48EvidenceIt's light to medium coverage, but it is buildable. I'm using the shade light.
0:52DemoI'm gonna use the lip tint in the shade blush dreams today. I have never used this, so I'm excited to see how long it lasts. My initial reaction is…

Comebackby🫶BriOct 22

0:1674 views

#tiktokshop #tiktokshopblackfriday #luxe #beauty

Favour Grace FavourOct 24

HookProblemDemoEvidenceOfferCall to action

Creators selling this

6 found

taimqbfjtr7@taimqbfjtr7
Followers
147k
Videos
1
Views
2.1M
Likes
19k
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Jan 28
2.1M
Luxe Cosmetics Shop@luxecosmetics_shop
Followers
20k
Videos
2
Views
2k
Likes
7
Latest
Oct 15
1.2k 815
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SARAH ESPOSITO@sarahespositoo
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8.1k
Videos
1
Views
1.1k
Likes
6
Latest
Oct 16
1.1k
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RaysaPink@raysa_pink
Followers
23k
Videos
1
Views
528
Likes
7
Latest
Oct 18
528
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Comebackby🫶Bri@briswa
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37k
Videos
1
Views
159
Likes
11
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Oct 22
159
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+17 more
Favour Grace Favour@favourgracefavour
Followers
7.7k
Videos
1
Views
74
Likes
1
Latest
Oct 24
74
Also sells
+99 more

Hooks that opened the top videos

“So me and my husband have been sleeping in separate bedrooms for the past two years.”Result first3.5 sWatch2.1M views
“Is anyone else so tired of ordering a foundation only to find out that it is not the colour you thought it was and it doesn't match your face?”Question7.5 sWatch1.2k views
“I know you see that, right?”Question1.6 sWatch1.1k views
“I have bought six bases this year and all of them have been the wrong tone.”Result first3.2 sWatch815 views
“If you are tired of spending money buying bases that in the end are not the same shade as your skin, I want you to check this out.”Problem first7.7 sWatch528 views
“Get ready with me today using Luxe This is the PDRN extract under eye balm.”Command5.1 sWatch159 views