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Light daily mascara, comfortable lightweight wear, simple tone match various outfits

Beauty & Personal CareMakeupMascara

Light daily mascara, comfortable lightweight wear, simple tone match various outfits

Rated 3.856 reviewsSold by the Makeups

No Score yetA product gets a Score after 4 weeks of review history.

Compare with competitorsOpen on TikTok Shop
Sold
488
Sold per day
+0
Price
$2.38
47% off
New reviews
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Video views
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Creators
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Updated Oct 21, 2026

How similar products are sold

8 videos, 4 products
Usual openingQuestion1 of 2 videos
Hook length3.8 sTypical
Deal mentioned at0:131 of 2 videos
Video length3:14Typical
Play video4:013M views
Question3.2 s hook
“What's up, everybody? Welcome back to another makeup review.”
Script breakdown4 parts
  1. 0:00HookWhat's up, everybody? Welcome back to another makeup review.
  2. 0:03DemoHow are you? Now, what is on the chopping block today? Oh, baby tart. Yes! The one and only queen of concealers. They dropped a brand new formula.…
  3. 3:06EvidenceLook at the difference, y'all, before and after. Hi, how are you? Mascara is next level. It's available on the TikTok shop.
  4. 3:13DemoBut let's really get into the final thoughts of this concealer. Hey, Miss Tart. This concealer is next level. Formula is made in Korea. We all know…
Jeffree StarMar 7
tarte lights, camera, lashes™ platinum mascara - extreme…
Play video2:2738k views
Command4.4 s hook
“Listen, I've been saying it. 2025 is just gonna be the year of mascara.”
Script breakdown8 parts
  1. 0:00HookListen, I've been saying it. 2025 is just gonna be the year of mascara.
  2. 0:05DemoI have tested out 12 of them in the month of January. Let's go over which ones we loved and which ones we didn't. Starting off with the two that I…
  3. 0:13OfferThe brand new launch from L'oreal, the Paradise Big Deal. This looked amazing, but wore terribly. Oh, my god, it was all over my eyes at the end of…
  4. 0:24DemoI do love his other products, but this one just didn't do it for me. It is literally like lacquer on your eyelashes. Impossible to work with. I…
  5. 0:37EvidenceThis one was pretty good. I still have to post the review for you guys, but I have to do an end of day wear test.
  6. 0:42DemoAnd then this super interesting one from air. This is a small female owned business. Honestly, I need to do a follow up video on this because two…
  7. 1:36EvidenceI did love this mascara, although I am seeing more and more reviews that it's already dried out so I might have to do a follow up of this one. This…
  8. 1:49DemoThis is the huge extreme lash from Stila and it was pretty good. The two unknowns that I had never heard of these brands and they were top…
Kelly Rose Sarno | Lash ExpertFeb 1
tarte lights, camera, lashes™ platinum mascara - extreme…

Hooks that opened them

  • “What's up, everybody? Welcome back to another makeup review.”Question3.2 sWatch3M views
  • “Listen, I've been saying it. 2025 is just gonna be the year of mascara.”Command4.4 sWatch38k views

Sales

Sold per dayLighter bars are averages over several days.

Light daily mascara, comfortable lightweight wear, simple tone match various outfits: sold per day

Total sold

Light daily mascara, comfortable lightweight wear, simple tone match various outfits: total sold

Price

Light daily mascara, comfortable lightweight wear, simple tone match various outfits: price

Mascara

Rank by units sold
#195
Of 661 products
Price against the category
85% lower
Median $16.02

Selling about as much

lash WITHOUT LIMITS WATERPROOF EXTREME LENGTHENING & VOLUME MASCARAlash WITHOUT LIMITS WATERPROOF EXTREME LENGTHENING & VOLUME…1 a day500 sold$11.94AOA Dream Lift MascaraAOA Dream Lift Mascara494 sold$7.47KISSME HEROINE MAKE Ginseng-Infused 01 Black Waterproof Volumizing Tubing Mascara - Fiber-Boost Volume, Length & Curl Lift, Lengthening, Lifting, Long-Wearing, Normal Skin, Natural Look Adult Cosmetic Makeup ProductKISSME HEROINE MAKE Ginseng-Infused 01 Black Waterproof…491 sold$23.18MERIT Clean Lash Lengthening Tubing MascaraMERIT Clean Lash Lengthening Tubing Mascara1 a day478 sold$36lash princess curl mascaralash princess curl mascara3 a day472 sold$11.94Black Waterproof Mascara - Dramatic Lashes, Lengthening, Curling, Volumizing, Length and Lift, Long-Lasting Formula for Eye Makeup, Lengthening MascaraBlack Waterproof Mascara - Dramatic Lashes, Lengthening…3 a day471 sold$6.99

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