Lock On Waterproof Eyeliner and Brow Cream

Rated 4.7783 reviewsSold by e.l.f. Cosmetics

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Sold: 6,668
Sold per day: +8.9
Price: $12.50
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Updated Oct 21, 2026

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8 videos, 6 products

Usual openingStatement4 of 8 videos

Hook length4.4 sTypical

Deal mentioned at0:001 of 8 videos

Asks to buy at0:293 of 8 videos

Video length0:34Typical

2:004.8M views

Statement2.4 s hook

“Judy doll just came out with the black lipstick.”

Script breakdown2 parts

0:00HookJudy doll just came out with the black lipstick.
0:03DemoIt's a sponge tip applicator. First impressions? Well, she is dark. Here's how it looks on immediately. It is very smooth. I found that the best way…

kixiSep 27

JUDYDOLL Cushion Lip Powder Cream, Cushion Matte Lock Lip…

0:242.6M views

Problem first4.6 s hook

“If you struggle with the shape of your eyebrows, you need to try this new stencil and stamp kit.”

Script breakdown2 parts

0:08HookIf you struggle with the shape of your eyebrows, you need to try this new stencil and stamp kit.
0:13DemoThere are 10 different stencils inside the box so you can choose which shape you like the best. Hold your stencil in place, stamp along. It is that…

sangeyiMay 22

SACE LADY Eyebrow Stamp Kit Waterproof Pomade…

0:12819k views

Statement6.3 s hook

“No shade. Y'all can keep going to nail shops, but that's what this kit get you.”

Script breakdown2 parts

0:02HookNo shade. Y'all can keep going to nail shops, but that's what this kit get you.
0:09DemoI'm done with nail shop when I can do my eyebrows on my own.

Aishlin SimoneApr 19

SACE LADY Vegan Eyebrow Tint Kit - Ammonia-Free Eyebrow…

1:01161k views

Question3.7 s hook

“Has gate kept this product for years, which is why none of you who are watching have ever seen this.”

Script breakdown5 parts

0:00HookHas gate kept this product for years, which is why none of you who are watching have ever seen this.
0:04EvidenceI'm somebody who loves to investigate and find products I've never seen anyone else use or review.
0:08DemoIt's from focalord. This is a pomade that does not move at all. Okay, this brow is done. Watch this. Watch how easy this is. Like, if you suck at…
0:55EvidenceI'm using the shade B R 0 1.
0:57Call to actionI'm gonna link it below. Let me know if you've ever seen this, because I've never seen anyone else talk About this product

KCJul 2

FOCALLURE Pro-Stay 2-In-1 Eyebrow Pomade Cream - No Smudge…

0:38119k views

Statement7.6 s hook

“When I want my makeup to last 12 hours like it is for Gerber, I don't want my eyebrows to drip or my makeup to drip.”

Script breakdown2 parts

0:00HookWhen I want my makeup to last 12 hours like it is for Gerber, I don't want my eyebrows to drip or my makeup to drip.
0:08DemoI'm going to use this Say's Lady brow. Like, I know, I know it's, like, super messy, because I genuinely use this. Like, you have to pump this.…

Kripa Patel JoshiSep 19

SACE LADY Waterproof Long-Lasting Pigmented Tinted Eyebrow…

0:0991k views

Offer first5.8 s hook

“Deals for you! Days up to 25% off sitewide selected items on sale, plus Free Shipping!”

Script breakdown2 parts

0:00HookDeals for you! Days up to 25% off sitewide selected items on sale, plus Free Shipping!
0:06Call to actionThe perfect time to stock up on your Judy doll favorites! Shop now!

Judydoll USJun 20

JUDYDOLL Cushion Lip Powder Cream, Cushion Matte Lock Lip…

0:3010k views

Command3.7 s hook

“Look how this instantly makes my lips look smoother without emphasizing my lip lines!”

Script breakdown4 parts

0:00HookLook how this instantly makes my lips look smoother without emphasizing my lip lines!
0:04EvidenceI'm using Shade G2O2 Dusty Fig, a really pretty muted red with a fine shimmer.
0:08DemoIt's the perfect early fall shade for a day out, although it did pull a little bolder with the makeup I had on today. The rounded tip also makes it…
0:29Call to actionI'll have it linked if you want to check it out.

sheepy 🐑 ໒꒱ིྀ༝⁺Sep 28

JUDYDOLL Cushion Lip Powder Cream, Cushion Matte Lock Lip…

1:391.7k views

Statement4.3 s hook

“Oh, so I had the new Judy doll matte lip cream.”

Script breakdown6 parts

0:00HookOh, so I had the new Judy doll matte lip cream.
0:05DemoI love me a good nude lipstick, lip gloss, lip, anything if it's nude, especially if it's like the perfect nude where it looks like I have on…
0:17EvidenceI got it in the shade N17 has this very cute, fluffy tip. You just twist it for it to come out. Oh,
0:30Demovery creamy. And it has, like, a chocolatey smell. Smells like chocolate. Almost looks like it wants to be, like, super dry. It is not dry. It's…
0:49EvidenceI love this. I'm gonna add it with a little bit of liner, and we're gonna see what it's looking like.
1:05DemoThis is like. Sorry, y'all. I know. I'll be dramatic. This color. Oh, my gosh, it's so. It is so pretty. It is so pretty. They gotta do the block to…

Morgan LyonsOct 2

JUDYDOLL Cushion Lip Powder Cream, Cushion Matte Lock Lip…

Hooks that opened them

“Judy doll just came out with the black lipstick.”Statement2.4 sWatch4.8M views
“If you struggle with the shape of your eyebrows, you need to try this new stencil and stamp kit.”Problem first4.6 sWatch2.6M views
“No shade. Y'all can keep going to nail shops, but that's what this kit get you.”Statement6.3 sWatch819k views
“Has gate kept this product for years, which is why none of you who are watching have ever seen this.”Question3.7 sWatch161k views
“When I want my makeup to last 12 hours like it is for Gerber, I don't want my eyebrows to drip or my makeup to drip.”Statement7.6 sWatch119k views
“Deals for you! Days up to 25% off sitewide selected items on sale, plus Free Shipping!”Offer first5.8 sWatch91k views
“Look how this instantly makes my lips look smoother without emphasizing my lip lines!”Command3.7 sWatch10k views
“Oh, so I had the new Judy doll matte lip cream.”Statement4.3 sWatch1.7k views