Magic Root Cover Up Temporary Concealer Spray, L'Oreal Paris

Rated 4.21,119 reviewsSold by L’Oréal Paris

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Updated Oct 21, 2026

Videos selling this

5 videos

Usual openingStatement3 of 4 videos

Hook length2.5 sTypical

Deal mentioned at0:162 of 4 videos

Asks to buy at0:313 of 4 videos

Video length0:45Typical

Statement2.4 s hook

“If your root spray ever looks obvious,”

Script breakdown4 parts

0:00HookIf your root spray ever looks obvious,
0:04Demoyou're probably applying it wrong.
0:06EvidenceIt's okay. I've partnered with L'oreal Paris, and I've used their Magic Root cover up for so long that I've developed some techniques.
0:13DemoFirst, around the hairline, shield your face. Paper, a towel, the pan. I'm not picky. And if you get a little bit on your hand, it comes right off.…

Statement1.8 s hook

“I'm not even gonna say anything. Just look.”

Script breakdown9 parts

0:00HookI'm not even gonna say anything. Just look.
0:03ProblemSparse hairline where if you have those areas around your hairline where your scalp shows more than you'd like, you know how annoying it could be…
0:11DemoI just found a quick little trick to disguise those areas in seconds.
0:14EvidenceAnd I'm not gonna gatekeep, so let me show you. So this is the Magic Root Cover up spray from L'oreal Paris that they sent and me. Just choose your…
0:25DemoIt instantly makes those more sparse looking areas around my hairline look so, so much more filled in and even.
0:31EvidenceAnd the best part is it dries quickly and doesn't leave my hair feeling heavy or sticky. It's also perfect for those gray hairs.
0:36DemoBut I just love using it to disguise those areas where my scalp is a little bit more visible.
0:39Call to actionIf you wanna try it too, I'll leave the link below so you can see which shades are available.
0:43DemoThey also give you a free comb with your purchase, so make sure you act quick.

Statement5.7 s hook

“For the baldy baddies, you need to own at least one of these magic Root cover UPS from L'oreal Paris.”

Script breakdown7 parts

0:00HookFor the baldy baddies, you need to own at least one of these magic Root cover UPS from L'oreal Paris.
0:06DemoNot only does it cover up little bald areas if you have fine thin hair like me, but if you have grays or if your roots are showing, this is going to…
0:15OfferLike 100% of gray hair gone.
0:18EvidenceSince I have really fine flat hair, I love using this when I put my hair half up and then pro tip if you get a little bit too much on your hairline,…
0:31Call to actionYou actually get this comb for free when you buy this for a limited time while supplies last, so that's pretty convenient.
0:36EvidenceBut look at how full and thick my hair is looking. And the fact that it actually looks like my hair too and not like some powder in my hair is insane.
0:45DemoIt's super lightweight. When it dries down it does not transfer. And I'm telling you, if you have gray hairs coming out of your roots, this is going…

Stretch your salon visits! L’Oréal Magic Root Cover for the win!! @loréal paris usa #lorealparispartner…

Command2.5 s hook

“Watch me give my mom a 30 second root touch up.”

Script breakdown8 parts

0:00HookWatch me give my mom a 30 second root touch up.
0:03EvidenceBefore dinner, my mom told me she hadn't been to the salon in a couple months and she was feeling really insecure about her grays and her thinning…
0:14DemoIt's super easy to use. You just shake it up really well, hold it four to six inches away and spray.
0:18OfferIt covers 100% of your grays in seconds.
0:20DemoBut what I love about it is you can also use it in your sparse areas to create the appearance of fuller looking hair. It's lightweight, super fast…
0:28Call to actionYou can check the link and see what shades they have.
0:31DemoOnce it's dry, there is no sticky residue. It's crazy how well it works to cover up those grays.
0:35OfferAnd also on TikTok Shop right now, you're getting this limited edition comb. Free gift with purchase while supplies last.

HookProblemDemoEvidenceOfferCall to action

5 found

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“If your root spray ever looks obvious,”Statement2.4 sWatch1.4M views
“I'm not even gonna say anything. Just look.”Statement1.8 sWatch3.5k views
“For the baldy baddies, you need to own at least one of these magic Root cover UPS from L'oreal Paris.”Statement5.7 sWatch1.2k views
“Watch me give my mom a 30 second root touch up.”Command2.5 sWatch152 views