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Matte Putty Face Primer

Beauty & Personal CareMakeup

Matte Putty Face Primer

Rated 4.318 reviewsSold by e.l.f. Cosmetics

No Score yetA product gets a Score after 4 weeks of review history.

Compare with competitorsOpen on TikTok Shop
Sold
218
Sold per day
–
Price
$17.50
New reviews
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Updated Oct 14, 2026

How similar products are sold

6 videos, 3 products
Play video0:3614k views
Statement6.1 s hook
“Hi, guys. Um, so whenever I do my base makeup, I use the Sheglam Smooth and blur primer.”
Script breakdown5 parts
  1. 0:00HookHi, guys. Um, so whenever I do my base makeup, I use the Sheglam Smooth and blur primer.
  2. 0:06EvidenceIt makes my skin so good, and it feels like I have filter on. And I have this camera ready skin.
  3. 0:11DemoYou should use this. I'm just gonna use it on one side of my face. And you see how smooth that looks? And got rid of all the pores. I turn off the…
  4. 0:25EvidenceAnd then I use it for my smile line, too. You see this side and this side?
  5. 0:29DemoAnd that's how my makeup looks after I finish. And if you guys want your makeup to last all day, you should get this.
Aisha BarakzaiOct 11
SHEGLAM Camera On Smooth and Blur Primer Lightweight Pore…

Hooks that opened them

  • “Hi, guys. Um, so whenever I do my base makeup, I use the Sheglam Smooth and blur primer.”Statement6.1 sWatch14k views

Makeup

Rank by units sold
#10,319
Of 22,992 products
Price against the category
17% higher
Median $14.90

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