Beauty & Personal CareMakeupLipstick & Lip Gloss

MERIT Signature Lip Lightweight Lipstick

Rated 4.3296 reviewsSold by MERIT Beauty

No Score yetA product gets a Score after 4 weeks of review history.

Sold
4,902
Sold per day
+3.7
Price
$36
New reviews
–
Video views
2.3k
2 videos
Creators
2
Found so far

Updated Oct 20, 2026

Videos selling this

2 videos
Usual openingStatement1 of 2 videos
Hook length9.3 sTypical
Deal mentioned at0:341 of 2 videos
Asks to buy at0:292 of 2 videos
Video length0:32Typical
Play videoNo. 10:371.7k views
Statement7 s hook
“Because it glides smoothly for the most flawless but still lightweight finish.”
Script breakdown3 parts
  1. 0:00HookBecause it glides smoothly for the most flawless but still lightweight finish.
  2. 0:07DemoThis is Merit's bespoke. It's one of their signature lip colors. And what I love is that merit literally delivers the most perfect pigment in just…
  3. 0:34Call to actionSome of the shades have already sold out, so if you wanna grab this one, I'll have it linked down there.
Play video0:27641 views
Result first11.5 s hook
“I love a 90s inspired lipstick, and this lipstick from Merit Beauty is literally called 1990 a satin lipstick. And look at how beautiful, beautiful and lush it makes my lips look.”
Script breakdown3 parts
  1. 0:00HookI love a 90s inspired lipstick, and this lipstick from Merit Beauty is literally called 1990 a satin lipstick. And look at how beautiful, beautiful…
  2. 0:12DemoIt's that classic mauve, almost brown lipstick shade. It's nice and sheer, but the color is buildable. Merit Beauty is known for their foundation…
  3. 0:25Call to actionIf you've not tried this, I'm gonna drop you a link right here in this video.
HookProblemDemoEvidenceOfferCall to action

Hooks that opened the top videos

  • “Because it glides smoothly for the most flawless but still lightweight finish.”Statement7 sWatch1.7k views
  • “I love a 90s inspired lipstick, and this lipstick from Merit Beauty is literally called 1990 a satin lipstick. And look at how beautiful, beautiful and lush it makes my lips look.”Result first11.5 sWatch641 views

How similar products are sold

8 videos, 6 products
Usual openingStatement7 of 8 videos
Hook length4.8 sTypical
Deal mentioned at0:142 of 8 videos
Asks to buy at0:462 of 8 videos
Video length0:31Typical
Play video0:3424M views
Question3.6 s hook
“Did you know that in the Lord of the rings, this is the lipstick that Liv Tyler wore?”
Script breakdown3 parts
  1. 0:00HookDid you know that in the Lord of the rings, this is the lipstick that Liv Tyler wore?
  2. 0:04DemoIt's called Black Honey by Clinique, and it is so beautiful. It's just the most beautiful, like, flush of color to your lips, and it looks gorgeous…
  3. 0:30EvidenceIt's so gorgeous. It's so classic, timeless. I'm obsessed.
JeselleNov 18
[Clinique] Almost Lipstick Tinted Lip Balm in 3 Iconic…
Play video0:512.7M views
Statement6.4 s hook
“If you have green, blue, or Hazel eyes and you've been using black mascara, are missing out. Black honey mascara.”
Script breakdown3 parts
  1. 0:00HookIf you have green, blue, or Hazel eyes and you've been using black mascara, are missing out. Black honey mascara.
  2. 0:06DemoThat is absolutely stunning. The color is, like, a rich brown, almost a little bit of mahogany in there. And the formula of this mascara is…
  3. 0:48EvidenceBlack honey lipstick has been popular for years, but definitely try out the Black Honey mascara.
[Clinique] Almost Lipstick Tinted Lip Balm in 3 Iconic…
Play video0:262.1M views
Statement2.7 s hook
“You know, julia roberts wore black honey in the movie stepmom.”
Script breakdown3 parts
  1. 0:00HookYou know, julia roberts wore black honey in the movie stepmom.
  2. 0:03DemoThere's even that famous scene where she hands the tube of lipstick to the daughter in the car. The shade is famous for a your lips but better…
  3. 0:22Call to actionThey run really good sales, and I made sure to link the lipstick and the clinique honey bundle for you guys.
[Clinique] Almost Lipstick Tinted Lip Balm in 3 Iconic…
Play video1:123.2k views
Statement1.6 s hook
“I got Locker's new double lip.”
Script breakdown4 parts
  1. 0:00HookI got Locker's new double lip.
  2. 0:02DemoLip Gloss Lipstick. Lip Gloss lipstick. Look at that color. This is color 8:09 burnt. This is supposed to be like. Look at the Gloss, Girl. That is…
  3. 1:07EvidenceI have it anyways. I got it right here on TikTok Shop.
  4. 1:10Call to actionOf course. I'm put it right here at this link.
[Laka] Devil Lip — Lightweight, Creamy, Vivid Color Payoff…
Play video0:273k views
Statement8.8 s hook
“There's a time and a place for a gloss, but sometimes I really want, a nice matte finish without feeling like my lips are dry or peeling.”
Script breakdown2 parts
  1. 0:00HookThere's a time and a place for a gloss, but sometimes I really want, a nice matte finish without feeling like my lips are dry or peeling.
  2. 0:09DemoLet's swatch these four. Let me know what you guys think. This color is bloodstone. This one is called Rubino. I really love this. I love the shade…
Kaleidos Cloud Lab Lip Clay Matte Lipstick - 2.4g Vegan &…
Play video0:222.5k views
Statement11.4 s hook
“Color that you must of using for this fall is that they only see that, it is the of time foria, has a satin-like finish, does not feel sticky at all, does not feel dry,”
Script breakdown2 parts
  1. 0:00HookColor that you must of using for this fall is that they only see that, it is the of time foria, has a satin-like finish, does not feel sticky at…
  2. 0:12Demothe formula is perfect, you want to see all the colors I'll leave it below, the color I bring is the color stella, number twelve. Take advantage of…
[TIMEPHORIA] Nebula Velvet Lip Cream 4ML Lipstick…
Play video1:041.2k views
Statement5.7 s hook
“Oh, my goodness. Looks like I am putting a filter on my lips.”
Script breakdown7 parts
  1. 0:01HookOh, my goodness. Looks like I am putting a filter on my lips.
  2. 0:06OfferAnd this shade has been sold out for the longest time for good reason, because look at how stunning it is.
  3. 0:13DemoThis is the shade nomadic naked by Joyce in their Velvet Rouge collection. And it is truly better than I ever could have expected. It is so creamy…
  4. 0:34OfferAnd I have been trying to get my hands on this color for so long because it has been sold out for months and it is finally back in stock and it…
  5. 0:44DemoI literally cannot get over how stunning it looks on the lips.
  6. 0:48OfferSo if you still see that it is in stock, I would not wait because this formula is heavenly and this color is perfect.
  7. 0:55DemoLike, let me just tell you, this is going to sell out again. So make sure to get it before it sells out because this is unreal. I don't know if my…
JOOCYEE Velvet Rouge Matte Lipstick - Non-Sticky 2-In-1 Lip…

Hooks that opened them

  • “Did you know that in the Lord of the rings, this is the lipstick that Liv Tyler wore?”Question3.6 sWatch24M views
  • “If you have green, blue, or Hazel eyes and you've been using black mascara, are missing out. Black honey mascara.”Statement6.4 sWatch2.7M views
  • “You know, julia roberts wore black honey in the movie stepmom.”Statement2.7 sWatch2.1M views
  • “Rub it in their face! Put a rock on her hand.”Statement3.8 sWatch345k views
  • “I got Locker's new double lip.”Statement1.6 sWatch3.2k views
  • “There's a time and a place for a gloss, but sometimes I really want, a nice matte finish without feeling like my lips are dry or peeling.”Statement8.8 sWatch3k views
  • “Color that you must of using for this fall is that they only see that, it is the of time foria, has a satin-like finish, does not feel sticky at all, does not feel dry,”Statement11.4 sWatch2.5k views
  • “Oh, my goodness. Looks like I am putting a filter on my lips.”Statement5.7 sWatch1.2k views

Sales

Sold per dayLighter bars are averages over several days.

MERIT Signature Lip Lightweight Lipstick: sold per day

Total sold

MERIT Signature Lip Lightweight Lipstick: total sold

Price

MERIT Signature Lip Lightweight Lipstick: price

Lipstick & Lip Gloss

Rank by units sold
#210
Of 807 products
Price against the category
125% higher
Median $15.99

Selling about as much

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