Beauty & Personal CareMakeupEyeliner & Lipliner

MERIT Signature Lip Liner Sheer Liner

Rated 4.4303 reviewsSold by MERIT Beauty

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Sold: 4,932
Sold per day: +8
Price: $32
New reviews: –
Video views: 1.2M
Creators: 1

Updated Oct 22, 2026

Videos selling this

1 video

No. 11:421.2M views

Question6.1 s hook

“How I discovered that this lip pencil is the best face contour that you can't mess up. I was traveling.”

Script breakdown3 parts

0:00HookHow I discovered that this lip pencil is the best face contour that you can't mess up. I was traveling.
0:06EvidenceI love it. For the lips.
0:07DemoThese are merit. I just bought more at the Sephora. Make it a spora. So I put it on. It's sheer, so they're really easy to work with. And I was…

Erica TaylorJun 1

HookProblemDemoEvidenceOfferCall to action

Creators selling this

1 found

Erica Taylor@ericataylor2347
Followers
2.5M
Videos
1
Views
1.2M
Likes
20k
Latest
Jun 1
1.2M
Also sells

Hooks that opened the top videos

“How I discovered that this lip pencil is the best face contour that you can't mess up. I was traveling.”Question6.1 sWatch1.2M views

How similar products are sold

8 videos, 5 products

Usual openingStatement5 of 8 videos

Hook length3.5 sTypical

Deal mentioned at0:394 of 8 videos

Asks to buy at0:345 of 8 videos

Video length1:04Typical

1:476.4k views

Statement3.1 s hook

“Hey, guys, I'm off today, so let's spend the day together.”

Script breakdown10 parts

0:00HookHey, guys, I'm off today, so let's spend the day together.
0:03DemoI got up early to make sure I had time to get ready, cause today we're going shopping. I normally just stick to lashes and liner, so I did a new set…
0:26EvidenceTotally forgot to vlog that, and I never showed this, but my mom got me flowers for daughter's day. Like, how cute. Okay, now it was time to shop. I…
0:34DemoY'all know me. And it's time to go to Victoria's Secret. I've lost almost 30 pounds over the last two years, and with losing weight, I have also…
0:44OfferThen I dropped off some donations at savers, and I got this coupon. So I was like, you know what? Let's shop around.
0:48DemoI like this. I thought about buying it, and Cropping it for a second, but then I was like, now I'm gonna put this back. Went through the books, and…
0:56Call to action$5. Put that in my cart really fucking quick, and I ended up just, like, reading it in the aisles and not buying it and putting it back.
1:02DemoMini snack break, and then we're at TJ Maxx, my favorite place ever. Got some detailing spray. And then I ended up in the shoe section, and I found…
1:15Call to actionI didn't buy these, but I was really seeing the vision. I ended up getting another pair of red heels. Don't know where the clip of that is. Picked…
1:22DemoAnd I'm, like, in the mood to redecorate for fall right now. I know this isn't fall, but it's cheetah print, which is just as good. And then. Did…

bhadbharistaOct 16

Morphe Signature Lip Pencil - Powerfully Pigmented Lip…

7:184.9k views

Statement4 s hook

“Okay, it's. It's travel day. I am giddy.”

Script breakdown17 parts

0:00HookOkay, it's. It's travel day. I am giddy.
0:04EvidenceI've been up since, like, I don't know. I got up pretty early cause I wanted to check emails, get some things done and get ready, take an everything…
0:15Demoput on some Westmore beauty, and had to refresh my lashes. And now I'm doing my skincare, doing some makeup. I do have a couple last minute videos I…
1:04Evidencewhich I normally wouldn't because I Derma planned yesterday, but my skin felt okay. Uh, it feels really smooth. So I used my Derma peel this morning…
1:20DemoI did bring some exfoliating wipes with me by summer Friday that somebody recommended that were perfect for travel. They're in, like, little…
2:19EvidenceThis is in the shade light, and I like the shade light because I just use bronzer to darken up my skin.
2:26DemoI do have medium, but I think it's a little too dark. Like, this is perfect. Like, it. It blends in really nicely.
2:36OfferAnd that brush is. Yeah, I can see why people make a big deal out of this brush.
2:43DemoIt's amazing. So I don't wanna have anything too heavy. Uh, again, we don't even fly out till 9:20 tonight, but we're gonna leave. Uh, we're. I…
3:44EvidenceBut I'm super excited. Craig just left to go to my son's house to drop off a wagon that I got them through TikTok Shop. This huge double decker…
4:02DemoAnd I was like, oh, I have the perfect thing for you. So she's like, you don't have to. He's. He's such a sweetheart. He's like, no, I'll just bring…
6:06Evidencebecause every day we're going somewhere, like multiple places as a collective group.
6:15DemoSo that's basically it. Easy peasy. Ready to go? I might Put a little bit more bronzer on towards the end of the day, but I'm gonna set it with my…
6:38EvidenceOkay, I'm gonna go dry my hair, which I dread. This is my favorite hair thing.
6:45DemoThis is by the Lumia, which I'm not sure what's going on with their products. They're not eligible for commission anymore, which is kind of bizarre.…
7:04OfferBut I gotta go deal with this because I won't be washing my hair for a few days, so I gotta make it last. I might straighten my hair, which might…
7:14Evidencebecause I'm probably just gonna slick it back every day. Okay, I'll see you in a bit.

LeeLee’s Style Inspo👛Apr 7

MERIT The Bespoke Duo - Best Selling Signature Lip Liner &…

1:253.7k views

Result first2.2 s hook

“I've been a TikTok shop affiliate for over two years.”

Script breakdown10 parts

0:00HookI've been a TikTok shop affiliate for over two years.
0:02DemoHere's some of the stuff I got for free this week. A playsuit from the Queen herself. Okay. Every toddler's gonna want this for Christmas, and it's…
0:15EvidenceI got these dried sweet potato dog treats. I already gave one to my girls.
0:18DemoThey loved it. I am as easily influenced as everybody else. One of my friends put the shaperment shorts on under a dress. I've never ordered…
0:45EvidenceI was influenced. I've had three babies.
0:48DemoI've lost 100 L BS. My stomach looks like it.
0:51EvidenceI got this blush lip liner duo from merit.
0:53DemoI really like Merit's lip liner because it's really hydrating. These are both in the colour bespoke, which is the most gorgeous colour for fall.…
1:10EvidenceAlong that same vein, I got this remineralizing gum from the company underbrush.
1:15DemoI got the sampler pack. Then I ordered some airborne because it's six season, y'all. Zesty orange and the very Berry flavour. Thank you for opening…

Erin LorOct 14

MERIT The Bespoke Duo - Best Selling Signature Lip Liner &…

1:072.8k views

Statement2.3 s hook

“Put us in control of our own lip destiny.”

Script breakdown2 parts

0:00HookPut us in control of our own lip destiny.
0:02DemoRight now, you can get the Merit Signature lip liner. I talk about these all the time because watch this. They melt in like butter on your lips. The…

mk_loveslife3Jul 12

MERIT The Perfect Lip Duo - Sheer Matte Blurred Lipstick &…

0:371.7k views

Statement7 s hook

“Because it glides smoothly for the most flawless but still lightweight finish.”

Script breakdown3 parts

0:00HookBecause it glides smoothly for the most flawless but still lightweight finish.
0:07DemoThis is Merit's bespoke. It's one of their signature lip colors. And what I love is that merit literally delivers the most perfect pigment in just…
0:34Call to actionSome of the shades have already sold out, so if you wanna grab this one, I'll have it linked down there.

Jessica | RNOct 18

MERIT Signature Lip Lightweight Lipstick

0:341.4k views

Statement3.5 s hook

“And watch what this blush does to my cheeks.”

Script breakdown4 parts

0:00HookAnd watch what this blush does to my cheeks.
0:04DemoYou see one of the prettiest liner and blush duos you can find. It's merit bespoke. You can see it is a balmy rose mauve wash of color that is just…
0:21EvidenceIt's more of a neutral brown color, and I love this for overdrawing and contouring the lip.
0:25Call to actionYou not go out and buying these separately because merit actually bundled these two together for us at a discounted price. Recently sold out, but…

Kimberly Marie | 40+ BeautyOct 19

MERIT The Bespoke Duo - Best Selling Signature Lip Liner &…

1:01685 views

Result first3.5 s hook

“Finishing up my makeup, and I have been loving this lip combo by Merit Beauty.”

Script breakdown3 parts

0:00HookFinishing up my makeup, and I have been loving this lip combo by Merit Beauty.
0:04DemoThis is their signature lip. In the shade subconscious. This is their blush balm. Can be used as blush, but I really like the way that this just…
0:58Call to actionI'm gonna leave this at link below. If you wanna grab it, you're gonna Wanna grab it.

Erica • Lifestyle • TTSAug 10

MERIT The Cool Berries Set - Lip Liner & Blush Duo

0:27641 views

Result first11.5 s hook

“I love a 90s inspired lipstick, and this lipstick from Merit Beauty is literally called 1990 a satin lipstick. And look at how beautiful, beautiful and lush it makes my lips look.”

Script breakdown3 parts

0:00HookI love a 90s inspired lipstick, and this lipstick from Merit Beauty is literally called 1990 a satin lipstick. And look at how beautiful, beautiful…
0:12DemoIt's that classic mauve, almost brown lipstick shade. It's nice and sheer, but the color is buildable. Merit Beauty is known for their foundation…
0:25Call to actionIf you've not tried this, I'm gonna drop you a link right here in this video.

Jodie 🦋🫧Oct 22

MERIT Signature Lip Lightweight Lipstick

Hooks that opened them

“Hey, guys, I'm off today, so let's spend the day together.”Statement3.1 sWatch6.4k views
“Okay, it's. It's travel day. I am giddy.”Statement4 sWatch4.9k views
“I've been a TikTok shop affiliate for over two years.”Result first2.2 sWatch3.7k views
“Put us in control of our own lip destiny.”Statement2.3 sWatch2.8k views
“Because it glides smoothly for the most flawless but still lightweight finish.”Statement7 sWatch1.7k views
“And watch what this blush does to my cheeks.”Statement3.5 sWatch1.4k views
“Finishing up my makeup, and I have been loving this lip combo by Merit Beauty.”Result first3.5 sWatch685 views
“I love a 90s inspired lipstick, and this lipstick from Merit Beauty is literally called 1990 a satin lipstick. And look at how beautiful, beautiful and lush it makes my lips look.”Result first11.5 sWatch641 views