O’CHEAL Concealer Stick, waterproof and sweatproof, dual-ended design with built-in brush, brightens and…

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Updated Oct 19, 2026

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8 videos, 5 products

Usual openingStatement5 of 8 videos

Hook length5.6 sTypical

Deal mentioned at0:253 of 8 videos

Asks to buy at1:545 of 8 videos

Video length1:42Typical

0:5036M views

Statement3.3 s hook

“To the girl who said that this is like an espresso shot for underneath your eyes.”

Script breakdown4 parts

0:01HookTo the girl who said that this is like an espresso shot for underneath your eyes.
0:04DemoGirl, you are not playing. This is Tarte's new Blur Concealer.
0:09OfferIn this bundle, you are also getting this brush. This brush alone retails for $30 and you can only get this bundle off of TikTok Shop. It is not…
0:18DemoI also love to use this brush to blend out my foundation. And look at that. In a matter of seconds. Looks like I got sleep. Doesn't look like I got…

Sammy CakesJun 21

tarte Big Stick Energy duo – shape tape concealer stick &…

0:5213M views

Statement9.9 s hook

“The girl said this was simple and easy to use for dark under eyes to cover easily if you don't wanna wear any makeup or, like, heavy concealer, that this was gonna get the job done.”

Script breakdown6 parts

0:00HookThe girl said this was simple and easy to use for dark under eyes to cover easily if you don't wanna wear any makeup or, like, heavy concealer, that…
0:10DemoThis is from tear tear. This is a contour stick. I am wearing the shade 7.5. And this is their glide and hide blurring concealer. This is definitely…
0:27EvidenceThis is a game changer, then the genius thing.
0:30DemoSo let's say you are wearing makeup and you want something that's gonna give, like, a little bit more, like, full coverage. This side is a full…
0:48Call to actionIf you haven't tried this, I'm gonna link this for you below.
0:50EvidenceBecause this little duo right here, game changer.

Shilohs TempleOct 21

[TIRTIR Official] Glide & Hide Dual Concealer and…

2:029.7M views

Statement11 s hook

“this is for all my grey girls looking to precisely cover up all this grey regrowth without making a trip to the salon you are anything like me you know that if you are grey and your hair grows fast”

Script breakdown6 parts

0:00Hookthis is for all my grey girls looking to precisely cover up all this grey regrowth without making a trip to the salon you are anything like me you…
0:11Evidencethat 10 days out you start looking like this but Style Edit has created a pencil that gives you a precise root touch up just in the areas where you…
0:23Demothis is just absolutely genius especially when you don't need as much cover up so I have already done this side and look at how beautiful this…
1:34Evidenceonly is my hair not grey but it just looks so much fuller because I was able to like colour in those like thinning areas so much product in this
1:44Demothis will last you forever I mean that's a lot the pencil and the powder I won't need to get my colour done for at least another five or six weeks
1:54Call to actionthis is on sale now only on TikTok Shop for $22 other retailers are selling it for that I'm telling you grab it now before it sells out

Your_Mane_GirlJul 7

Style Edit Root Touch Up Stick – Instant Gray Root…

0:283.8M views

Statement3.7 s hook

“If you have grey hair, whether on your head or beard, stop dying immediately.”

Script breakdown6 parts

0:00HookIf you have grey hair, whether on your head or beard, stop dying immediately.
0:04DemoChemical hair dyes damage your hair follicles over time.
0:07Call to actionWhen greys pop up, just grab this grey hair concealer stick, glide it on and all greys are completely covered.
0:13EvidenceMade with one hundred percent natural plant extracts, it's gentle on skin and lasts for months per stick.
0:18DemoI used to dye my greys every month, but now I haven't dyed them in half a year. Try this grey coverage comb today! Available in black and brown!
0:25OfferSpecial offer plus free shipping right now, so seize the big discount and order today!

Bloom TroveFeb 4

20ml Temporary One‑Time Hair Color Touch‑Up Stick, Easy…

1:223.3M views

Result first11.3 s hook

“If you want yours my love and you think it's like my color ask for number three because one the only people who are disappearing ha ha ha ha ha”

Script breakdown5 parts

0:21HookIf you want yours my love and you think it's like my color ask for number three because one the only people who are disappearing ha ha ha ha ha
0:32Demoliterally the only people who are disappearing So you need to sunbathe but urgently The two is there like between two candle like aha like yes but…
0:50Evidenceam the three I definitely loved it I loved it I mean really Look at this my love look at that finish Ah I loved her too much Look at her there Number
1:02Demothree my love that's mine I love mortal Ask for her Ask for her Ask for her because it's really worth it This base is crazy I mean I'm bad Let me see
1:14Evidencemyself in the mirror wait for you Ah I love it Oh what a bitch I finally found her God mine thank you ha ha.

Monika | La Mamá d las PelucasOct 29

Luminous Dual-Ended Concealer Foundation Stick with…

14:13666k views

Statement4.7 s hook

“Guys, I'm still baffled. It might fit my face.”

Script breakdown18 parts

0:02HookGuys, I'm still baffled. It might fit my face.
0:10DemoUh huh. Uh huh. Okay, guys, I don't know if you guys know the brand tear tear.
0:14EvidenceThis brand. I've literally been wanting this for years now, like, I don't know how long,
0:21Demobut they sent me a ton of stuff and I'm so excited. Well, first, actually, like a week or two ago, they sent me the concealer that has like, the…
0:48EvidenceI bought two of these cause they were like a dollar each and I tried them,
0:54Demobut yeah, now they sent me. They sent me their liquid foundation, they sent me a setting spray.
1:06EvidenceThey sent me. This is like, not like a setting spray, but like a setting spray for before and after your makeup.
1:13DemoAnd then. And then, guys, guys, they sent me four different of their cushion foundations. Like, oh, my. What the fuck? The color on this one? Why…
2:18EvidenceI've been using it for my makeup the past couple of days, but, like, I never, like, tested out the coverage.
2:26DemoOkay, so I just removed it with micellar water, so I'm gonna let it dry for a little bit, but we're gonna try the stick. Is it dry? Okay, it's dry.…
2:41ProblemMakes it hard to, like, um,
2:45Demoblend in or to, like. What's the word? I don't know. I mean, it's cool, but it doesn't have that full coverage, clearly. Next is the foundation. Oh,…
5:48Call to actionyou gotta tap here, then here.
5:53DemoThis is most definitely gonna be too dark for me. But it's okay. We're just testing it out. If this is the least coverage, I want to know what the…
11:57Call to actionLet's see if I grab some more.
12:01DemoI guess it could be buildable. They're all buildable, but I was just testing out one layer. Yep, full coverage. Is it my shade? Hold on. There's not…
13:27Problemcoverage so much, my lip isn't even pink no more. Oh, my god. Guys, guys. Y'all see that shade match? Oh, my god.
13:40DemoAnyways, let's try the forehead, too. I think I found my lifelong foundation. Ha, ha. The thing is, I am about to take a nap, so goodbye.

annaAug 23

[TIRTIR Official] Glide & Hide Dual Concealer and…

7:36500k views

Command2.5 s hook

“Get ready with me while I answer some of y'all's questions.”

Script breakdown31 parts

0:00HookGet ready with me while I answer some of y'all's questions.
0:03DemoFor my last get ready with me, we will start off with where i'm from. I'm originally from saint bernard, louisiana. Show me whatever you want to…
0:13EvidenceThen I was taken away from my mother, um, and I had to move with my dad in Mandeville.
0:20DemoSo I went to school over there from sixth, seventh, eighth, ninth, 10th, and 11th grade. And then Hurricane Katrina hit, and then I moved over here…
0:34EvidenceSo I've been here since high school, senior year, high school.
0:40DemoI couldn't list all of the products in my last get ready with me because I had music playing in the background. So I will list them all this time.…
0:55EvidenceMy mom had a lot of issues.
0:57DemoMedical issues, which caused her to take pills, and I believe. I guess that made her become a pillhead. She used to wake me up in the middle of the…
1:29EvidenceOreo luminous Shade 9:03 I do have a half brother from my dad.
1:38DemoHe's way older than me, but he is now a she. Whatever floats her boat. We've never really had much of a relationship, so it doesn't really faze me.…
2:00EvidenceBorn this way concealer. My mom always favored my brother.
2:04DemoShe was always jealous of me.
2:07ProblemI hate to say that word because it's dumb as a parent to say that you're jealous of your child. Especially now that I'm a mom.
2:13EvidenceI am always, always proud of my kids no matter what.
2:17DemoAnd it makes me sad that parents that can be jealous of their children. Anyways, um, I just knew that she was always different, so I didn't want to…
2:56Evidenceit's crazy. My dad is still here.
2:59DemoHe's local to me. Um, I talk to him. I just don't have the best relationship with them. But it's not a bad relationship. Mark's parents have showed…
3:41EvidenceI love this stuff. Very, very,
3:47Demoabout to say coverable. Very, very, um, full coverage. And it's. I love the consistency of it. They do have fake ones on Amazon. People are…
4:09EvidenceI will share one more thing about my mom that will show you the type of person that she is.
4:14DemoSo inside of her nose, she was saying that she was waiting for me to deliver. Morgan, like, find out the day that I was gonna have her. But nobody…
4:55EvidenceI am Spanish. I look more like my mom's side of the family, which, um, are from Spain, the Canary Islands.
5:04DemoAnd it's so funny, cause over the weekend I was like, I wonder what people from the Canary Islands look like.
5:07EvidenceSo I googled people from the Canary Islands and I'm about to show you a picture, cause they look like me. My dad is like French and something, I…
5:15DemoBut I don't feel like I look anything, um, like him. My great grandma did not speak any English. She spoke all Spanish. Hold on, let me show you a…
6:23EvidenceI worked two dental office jobs, Monday through Thursday, and then another office Friday and Saturday. On the weekends that I didn't have Morgan.…
6:33DemoSo I would work on Sundays and Wednesdays. And then if they had, like, groups with the people at church that needed their kids watch, I would do…
6:51EvidenceI worked in the dental field for 16 years before I officially did TikTok and Mom Life by myself. And it's already at nine minutes long. I use…
7:02DemoComes in pink and translucent. I met Mark at a Mexican restaurant. Me and an old friend was out one night, and he was there. I already explained all…
7:29Call to actionI absolutely love it. I will link setting my face with the dibs.
7:33DemoAnd that is all I have time for today.

Valerie RogersMay 13

tarte Big Stick Energy duo – shape tape concealer stick &…

6:46341k views

Question6.4 s hook

“My girlfriend is doing a show with her band tonight, so it's time to get hot and sexy, okay?”

Script breakdown14 parts

0:00HookMy girlfriend is doing a show with her band tonight, so it's time to get hot and sexy, okay?
0:06DemoBecause I need to be serving face, cheering her on from the crowd. Just started using this. Anua. Is that. Is that what it. How you pronounce it?…
0:47EvidenceSo I used to have, like, really bad dry patches. I think I'm finally at a normal spot, but I do like the way this makes my skin feel.
0:57DemoI am using this L Y F. Foundation stick, and it is in the shade L and 3.
1:03EvidenceI got this for the first time maybe almost a year ago now, and I ran out of it, and I just try new stuff a lot.
1:11DemoBut I finally repurchased it because it's great. I love how full coverage it is while still having a kind of skin like finish. Actually have to go…
1:36EvidenceFeel like if I've been taking the same antidepressants for, um, god, at least seven years, you should just give them to me.
1:45DemoIt's not a controlled substance, but. Oh, well. Oh, well, apparently they are on lunch right now, so I'm gonna finish up my base at the very least.…
2:47EvidenceBut I do think that This. This powder, it lasted like, that's the difference.
2:51DemoI need to go ahead and address the lips because it's bugging me.
2:55EvidenceSo I'm using my Sushi Glow Bloody Stain, and in the shade, Twilight Princess.
3:02DemoI love the shade so much. I'm gonna blur out a little bit, cause this formula is great for a blurry lip look cause it's so watery. For now, I'm just…
6:18EvidenceI'm using the Flower Knows Butterfly Cloud Collection Contour Palette in the shade O 2 Tony T.
6:25DemoI do have more in depth nose contour videos if you're interested. I just do not have time. I just popped a little highlight under with this NYX Epic…

autumnDec 13

[TIRTIR Official] Glide & Hide Dual Concealer and…

Hooks that opened them

“To the girl who said that this is like an espresso shot for underneath your eyes.”Statement3.3 sWatch36M views
“The girl said this was simple and easy to use for dark under eyes to cover easily if you don't wanna wear any makeup or, like, heavy concealer, that this was gonna get the job done.”Statement9.9 sWatch13M views
“this is for all my grey girls looking to precisely cover up all this grey regrowth without making a trip to the salon you are anything like me you know that if you are grey and your hair grows fast”Statement11 sWatch9.7M views
“If you have grey hair, whether on your head or beard, stop dying immediately.”Statement3.7 sWatch3.8M views
“If you want yours my love and you think it's like my color ask for number three because one the only people who are disappearing ha ha ha ha ha”Result first11.3 sWatch3.3M views
“Guys, I'm still baffled. It might fit my face.”Statement4.7 sWatch666k views
“Get ready with me while I answer some of y'all's questions.”Command2.5 sWatch500k views
“My girlfriend is doing a show with her band tonight, so it's time to get hot and sexy, okay?”Question6.4 sWatch341k views