Beauty & Personal CareMakeup

oBITCHuary Funeral Proof Gel Eyeliner/Brow Pomade

Rated 4.814 reviewsSold by HoloGrave Cosmetics

No Score yetA product gets a Score after 4 weeks of review history.

Sold
110
Sold per day
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Price
$16
New reviews
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Creators
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Updated Oct 14, 2026

How similar products are sold

8 videos, 5 products
Usual openingStatement4 of 8 videos
Hook length4.9 sTypical
Deal mentioned at0:332 of 8 videos
Asks to buy at0:131 of 8 videos
Video length0:33Typical
Play video1:1010M views
Statement4.2 s hook
“So yesterday I shaved my arms and painted one of them black because someone asked me to.”
Script breakdown5 parts
  1. 0:00HookSo yesterday I shaved my arms and painted one of them black because someone asked me to.
  2. 0:04DemoAnd I was showing how waterproof it was and the best sort of application tips and stuff for it, which, by the way, the only special thing I did…
  3. 0:26EvidenceThen I was like, ha ha, look, the only thing that's gonna get it off is like the scrub daddy peeling it off on my skin.
  4. 0:31OfferBut then even that didn't go as well as planned and I was like, okay, well, um, oil is how you remove these, so no big deal. My cleansing oil never…
  5. 0:40DemoIt let me down. This was such a huge patch, my god. The entirety of this video went on for the full length is close to 20 minutes. I will not…
Funeral Proof Waterproof Gel Eyeliner and Brow Pomade…
Play video0:36811k views
Statement6.4 s hook
“Something I've started doing that actually makes my eyes look so much prettier is using this chocolate brown eyeliner on my eyes.”
Script breakdown4 parts
  1. 0:00HookSomething I've started doing that actually makes my eyes look so much prettier is using this chocolate brown eyeliner on my eyes.
  2. 0:07DemoAnd it goes on not super thick, so it's, like, still subtle, but makes such a big difference. I mean, look at the difference. And this is…
  3. 0:24ProblemI low key struggle getting it off when I'm taking my makeup off, but I don't even mind. This is W3 W's new eyeliner, and I think it just came out.
  4. 0:32DemoAnd then shade chocolate. Absolutely amazing. I mean, are we kidding? I have a length.
verityJun 23
Waterproof Gel Eyeliner Pencil with Ultra Smooth…
Play video0:37690k views
Question8.6 s hook
“Do not go shopping this eye pencil if you don't have wipes make-up removers, because this one is against the water and it won't come off or when you take a bath or when you wash your face.”
Script breakdown5 parts
  1. 0:00HookDo not go shopping this eye pencil if you don't have wipes make-up removers, because this one is against the water and it won't come off or when you…
  2. 0:09DemoYou can give your good squeal and it won't come off.
  3. 0:13Call to actiononly with make-up remover wipes, I always get them in this color, but if you don't like it, there are more colors, down here in the cart you will…
  4. 0:25Problempigments very well, you can also use it at the top, here they are, girls, if you are tired of only putting on pencil and they are already being…
  5. 0:35OfferLook, it's going to be very cheap.
Flawless 2# Eggplant Longwear Eyeliner Pencil - Waterproof…
Play video1:01279k views
Statement9.8 s hook
“I posted a video talking shit about brown eyeliner on brown eyed girlies, and you guys told me to go darker, so we got darker. Let's watch it right here.”
Script breakdown3 parts
  1. 0:00HookI posted a video talking shit about brown eyeliner on brown eyed girlies, and you guys told me to go darker, so we got darker. Let's watch it right…
  2. 0:11DemoThat's dark. So we're gonna see. Oh, okay, hold on. Okay, I take that back. Yeah, I just got a dark, dark brown eyeliner. I take that back. I just…
  3. 0:56EvidenceOr watch my previous video before this one, and it's the blush palette review.
Point Made 24-Hour Gel Eyeliner Pencil - Waterproof…
Play video0:298.9k views
Result first5.5 s hook
“I figured we should give our material some love before we discontinue it. It does not have much longer.”
Script breakdown2 parts
  1. 0:00HookI figured we should give our material some love before we discontinue it. It does not have much longer.
  2. 0:06DemoHere we are replacing it with a better magenta replacement. I've showed it to you guys, but we're just kind of waiting. Pink's a slow mover, and so…
Funeral Proof Waterproof Gel Eyeliner and Brow Pomade…

Hooks that opened them

  • “So yesterday I shaved my arms and painted one of them black because someone asked me to.”Statement4.2 sWatch10M views
  • “Something I've started doing that actually makes my eyes look so much prettier is using this chocolate brown eyeliner on my eyes.”Statement6.4 sWatch811k views
  • “Do not go shopping this eye pencil if you don't have wipes make-up removers, because this one is against the water and it won't come off or when you take a bath or when you wash your face.”Question8.6 sWatch690k views
  • “I posted a video talking shit about brown eyeliner on brown eyed girlies, and you guys told me to go darker, so we got darker. Let's watch it right here.”Statement9.8 sWatch279k views
  • “Say goodbye to raccoon eyes.”Command1.6 sWatch14k views
  • “I figured we should give our material some love before we discontinue it. It does not have much longer.”Result first5.5 sWatch8.9k views
  • “The people have been demanding more greens, so let's do another green mix.”Statement3.6 sWatch8.3k views
  • “I've been noticing a severe lack of green.”Result first2.5 sWatch7.9k views

Makeup

Rank by units sold
#13,300
Of 22,975 products
Price against the category
7% higher
Median $14.90

Selling about as much

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