Beauty & Personal CareSkincareLip Treatments

PHA 5% Exfoliating Lip Serum

Rated 4.37,494 reviewsSold by The Ordinary StoreOfficial shop

19
SkipSaturated

Slower than its last month

63 reviews this week, 98 last week

Odds of a breakout
4%
At this Score, within 30 days
Score for Oct 23, 72 hours delayed. Get it live How it works
Sold
90,566
Sold per day
+68
Price
$13.49
New reviews
35
7 days
Video views
9.4M
1 video
Creators
1
Found so far

Updated Oct 23, 2026

Videos selling this

1 video
Play videoNo. 10:389.4M views
Problem first3 s hook
“I don't want to hear no more whining about having dark lips.”
Script breakdown6 parts
  1. 0:00HookI don't want to hear no more whining about having dark lips.
  2. 0:03ProblemI don't want to hear no more bullshit, because I'm putting you on right now. This ordinary lip serum transform my lips in seven days.
  3. 0:12DemoI'm talking about. Look, seven days that I woke up and I didn't know what the hell was going on. I had to run back to the bottom and see what the…
  4. 0:30EvidenceBut if you need to go look at review, go ask somebody, do what you need to do.
  5. 0:32DemoBut you need to catch the motherfucking wave and get your lips together.
  6. 0:36Call to actionI'mma link it below. I didn't told you what I could. The rest is on you.
HookProblemDemoEvidenceOfferCall to action

Hooks that opened the top videos

  • “I don't want to hear no more whining about having dark lips.”Problem first3 sWatch9.4M views

How similar products are sold

8 videos, 4 products
Usual openingStatement3 of 8 videos
Hook length5.7 sTypical
Deal mentioned at0:395 of 8 videos
Asks to buy at0:315 of 8 videos
Video length0:53Typical
Play video0:569.1M views
Result first12 s hook
“if you see me acting different this summer mind your business this is the first summer I've gotten rid of my chub rub in 25 years I've had chub rub between my thighs since sixth grade and if you don't know what chub…”
Script breakdown3 parts
  1. 0:00Hookif you see me acting different this summer mind your business this is the first summer I've gotten rid of my chub rub in 25 years I've had chub rub…
  2. 0:12Demoit's the dark the darkness between your inner thighs because your thighs rub together it's gone I've saw this on my for you page I saw this girl she…
  3. 0:22Evidencesitting on side the tub showing her thighs before and after um so I got it yes it does work I saw somebody in the comment section that said it's…
[medicube] Kojic Acid Turmeric Peel Shot Duo For Face &…
Play video0:531.4M views
Result first2.3 s hook
“They finally came out with a peel shot that I can use.”
Script breakdown7 parts
  1. 0:00HookThey finally came out with a peel shot that I can use.
  2. 0:02DemoI have really massive pores and I had been using the other Dr.
  3. 0:06ProblemMelaxin peel shot but my skin is so sensitive and even though those did the job I just had to stop using them.
  4. 0:11DemoBut then I got the new cactus one which is first one to tighten and actually soothe your pores while you use it. Cactus is actually known for its…
  5. 0:39OfferIf you have red acne prone skin like me but you're trying to clean out your pores, this is the one. Since they just released it, it is on sale right…
  6. 0:50Demobecause it actually has really good anti aging properties.
  7. 0:52Call to actionI'll drop that link at the bottom.
[Dr.Melaxin Official] Peel Shot Exfoliating Cactox Serum…
Play video0:29496k views
Question6.8 s hook
“Girl, really? How? If you look at the comments on this video, people are saying how much they are paying for this when they buy it off of my video.”
Script breakdown4 parts
  1. 0:00HookGirl, really? How? If you look at the comments on this video, people are saying how much they are paying for this when they buy it off of my video.
  2. 0:07OfferNo, right now it's deals for you day. It's like Black Friday during the summertime.
  3. 0:11DemoBut come on, some of these prices are insane. Doctor Withdraw is marking down all of their prices. They're even including some of their new…
  4. 0:25Call to actionI'll link all these products in the cart, add them to your cart and and let me know in the comments how much you pay for them.
[Official] Dr.Reju-All Advanced PDRN Rejuvenating Lip Serum…
Play video0:53383k views
Statement5.4 s hook
“And I fear that whatever Nia is going through, no one can. None of us can help her.”
Script breakdown2 parts
  1. 0:00HookAnd I fear that whatever Nia is going through, no one can. None of us can help her.
  2. 0:06DemoNo one can save her. Because what do you mean they brought two. They brought chocolate men specifically for you. That man picked you up and was…
AyishaJun 23
[Official] Dr.Reju-All Advanced PDRN Rejuvenating Lip Serum…
Play video5:4074k views
Question8.3 s hook
“How to boost your GMV so you can get approved for those free samples, part 2. Okay, first thing we're gonna start with is skincare products.”
Script breakdown23 parts
  1. 0:01HookHow to boost your GMV so you can get approved for those free samples, part 2. Okay, first thing we're gonna start with is skincare products.
  2. 0:10DemoMedicube. Medicube is going crazy. It sells itself. It's a name brand that celebrities are promoting. So if you want to get a product that's…
  3. 0:25EvidenceGreat product selection, great reviews, great ratings. Medicube.
  4. 0:29Call to actionYou take a celebrity that's already promoting it, clip their video, add it to yours, and make sure you show the product in yourself, and you're…
  5. 0:38DemoPeople are clipping Cardi b's videos with this product, and there's a reason why. And they're making thousands of dollars. Next one. This right…
  6. 0:57EvidenceI use them every day. Another great product selection right here. Here's another one.
  7. 1:05DemoPeach Slices. They put a lot of money behind ads. Spend, and they push videos, especially if they're great quality. And this is for ingrown hair…
  8. 1:31EvidenceI live by this. This is the old, uh, packaging on Anua. I stopped powder it because I love this.
  9. 1:37DemoIt helps with dark spots and hyperpigmentation. But again, skincare. You see the routine skincare sales. This is the new packaging. I haven't used…
  10. 2:00ProblemYou see a video with any of these skincare products, you go look at the video, see what the selling points are, see what people's pain points are,…
  11. 2:10DemoYou take little pieces from videos that are already trending and doing numbers, and you recreate it. Gut health summertime supplements sell like…
  12. 2:29EvidenceI love this. Elderberry colostrum. I'm sure you've heard of colostrum.
  13. 2:33DemoVitamin C, turmeric, and probiotics. I drink this all the time. It's a really good product. And this company is a really great brand. Their products…
  14. 2:44EvidenceReviews are phenomenal. Here's another product.
  15. 2:48DemoDIY girly. This one's for you. I'm a DIY girly. I have dozens of different kits to do my own nails. People in this economy are looking to save money.
  16. 2:59ProblemThat's our pain point. That's our selling point for this product.
  17. 3:02DemoUh, DIY girls, baddies on a budget. Any of those little trending sayings you Know, but French tips, classic, cute. And they have different styles,…
  18. 3:41OfferThey're a great deal right now.
  19. 3:44DemoSo target gardeners, target people who want to start a garden. Great thing about these. Selling point for these, that you can use. You can use these…
  20. 4:10OfferSo great selling point. And you get two of them for the price of one. Really? The dirt cheap. Next. Clothes. People love clothes. Cute little pair…
  21. 4:24DemoLight, airy, very fashionable, trending. And they're just adorable, right? So they're perfect for spring, for summer. Not thick material,…
  22. 4:50Call to actionSo I'm gonna link all of these. Products down below, all of them have great scores.
  23. 4:55DemoIt's gonna boost your product Promotion performance score, which helps you to be spot a spotlight creator, which gets you more views organically.…
AuryMar 30
[medicube] Kojic Acid Turmeric Peel Shot Duo For Face &…
Play video1:0050k views
Command6 s hook
“Stop spending two to three hundred dollars on chemical peels when you go to the Med spa and do the at home vampire exfoliating.”
Script breakdown10 parts
  1. 0:00HookStop spending two to three hundred dollars on chemical peels when you go to the Med spa and do the at home vampire exfoliating.
  2. 0:06DemoAnd PHA gives that gentle hydrating exfoliation so that your skin doesn't freak out. This is an at home polish for your face. And honestly, for me…
  3. 0:16EvidenceAnd here's why. I get consistent results that I can use in my routine.
  4. 0:20DemoThere is no downtime, no hiding my face for days. And this is just way more budget friendly.
  5. 0:25EvidenceI've been getting this moodiest, squeakiest clean face, not having to schedule appointments or spending two to three hundred dollars per week.
  6. 0:32DemoBetween the P H A A H A B HA. Salicylic acid and glycolic acid, you are getting the best possible exfoliating treatment from home while brightening…
  7. 0:47EvidenceJust look at how tight my skin is, how fresh, how glowy.
  8. 0:51DemoAnd I haven't put any other skincare products on this.
  9. 0:53OfferIt's on a major flash sale. It's 20% off right now. So you're gonna get it for thirteen dollars and ninety nine cents.
  10. 0:57Call to actionI do not know how long that sale is gonna last for, so grab it while you can.
[SKINTIFIC] 12% AHA BHA PHA LHA Peeling Solution, Glycolic…
Play video0:3615k views
Statement4 s hook
“If you've ever skipped plans just to avoid doing your makeup, a lot of us have been there.”
Script breakdown5 parts
  1. 0:06HookIf you've ever skipped plans just to avoid doing your makeup, a lot of us have been there.
  2. 0:10DemoThings like dead skin can make skin look dull and feel rough. Up close, cleanser does its job, but there's usually room for one more step.
  3. 0:17EvidenceThat's why I've been trying the Doctor Melaxen Exfoliating Cactus Serum because it's made with cactus extract, glycolic acid and PHA, that may help…
  4. 0:26DemoYou squeeze a few drops into your palm, press it into your face after cleansing and follow with your moisturizer.
  5. 0:31Call to actionI grabbed mine on a deal, so tap the shopping cart below to check if the current discount is still available.
[Dr.Melaxin Official] Peel Shot Exfoliating Cactox Serum…

Hooks that opened them

  • “if you see me acting different this summer mind your business this is the first summer I've gotten rid of my chub rub in 25 years I've had chub rub between my thighs since sixth grade and if you don't know what chub…”Result first12 sWatch9.1M views
  • “They finally came out with a peel shot that I can use.”Result first2.3 sWatch1.4M views
  • “You just heard it. Yeah.”Statement1.4 sWatch513k views
  • “Girl, really? How? If you look at the comments on this video, people are saying how much they are paying for this when they buy it off of my video.”Question6.8 sWatch496k views
  • “And I fear that whatever Nia is going through, no one can. None of us can help her.”Statement5.4 sWatch383k views
  • “How to boost your GMV so you can get approved for those free samples, part 2. Okay, first thing we're gonna start with is skincare products.”Question8.3 sWatch74k views
  • “Stop spending two to three hundred dollars on chemical peels when you go to the Med spa and do the at home vampire exfoliating.”Command6 sWatch50k views
  • “If you've ever skipped plans just to avoid doing your makeup, a lot of us have been there.”Statement4 sWatch15k views

Sales

Sold per dayLighter bars are averages over several days.

PHA 5% Exfoliating Lip Serum: sold per day

Total sold

PHA 5% Exfoliating Lip Serum: total sold

Price

PHA 5% Exfoliating Lip Serum: price

New reviews

PHA 5% Exfoliating Lip Serum: new reviews per day
Last 7 days
35
Since Jun 27
1,036
Verified buyers
100%
Sold per review
12

Lip Treatments

Rank by units sold
#8
Of 730 products
Price against the category
15% lower
Median $15.84

Selling about as much

The Ordinary StoreOfficial shop

Sold
3,600,417
Products
106
Followers
400,744
Videos
3,704
Rating
4.5
Reviews
296,998

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