Beauty & Personal CareMakeup

Putty Color Correcting Eye Brightener Makeup

Rated 4.4925 reviewsSold by e.l.f. Cosmetics

No Score yetA product gets a Score after 4 weeks of review history.

Sold
12,365
Sold per day
+42
Price
$13.50
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Updated Oct 22, 2026

How similar products are sold

8 videos, 4 products
Usual openingStatement4 of 7 videos
Hook length4.2 sTypical
Deal mentioned at0:312 of 7 videos
Asks to buy at0:267 of 7 videos
Video length1:03Typical
Play video0:4914M views
Statement2.8 s hook
“That girl said that this is an espresso shot for your under eyes.”
Script breakdown4 parts
  1. 0:00HookThat girl said that this is an espresso shot for your under eyes.
  2. 0:03DemoShe was not lying. Look at this. This is the under eye cream from Paladio Beauty.
  3. 0:07Call to actionIt's not powdery, and what you do is you just tap it underneath your eye and rub it in. Like, look at that difference.
  4. 0:16DemoThat is insane. As caffeine in it, so it helps plump up your eye just like an under eye cream does, but also covers, like, a color corrector. This…
Palladio Under Eye Brightener Concealer & Foundation…
Play video0:341.2M views
Statement5.1 s hook
“This concealer truly stands out as a top tier performer in the world of coverage.”
Script breakdown3 parts
  1. 0:00HookThis concealer truly stands out as a top tier performer in the world of coverage.
  2. 0:05DemoThe moment you try it, it acts like a master key, effortlessly conquering any imperfection. It creates a flawless, airbrushed finish on the skin…
  3. 0:24Call to actionIt keeps your skin feeling hydrated, is both waterproof and smudge proof, and offers incredibly reliable, long lasting wear. I've dropped the link…
Anja1Apr 21
Waterproof Matte Concealer Cream - Gentle 130#Light…
Play video1:1614k views
Question4.2 s hook
“See the difference between the pink and the medium nude and the Palladio under eye corrector?”
Script breakdown6 parts
  1. 0:00HookSee the difference between the pink and the medium nude and the Palladio under eye corrector?
  2. 0:04DemoA lot of you love this product. This product is amazing for multiple reasons.
  3. 0:08OfferNot only is it super duper affordable and doesn't cling to pores, wrinkles, cracks, crevices, but this is a straight up color corrector.
  4. 0:16DemoSo what it's doing is it's actually color correcting, brightening the under eye and covering everything that you need it to cover. This is the pink.…
  5. 1:10Call to actionThis is one of my favorite color correctors I've linked Them down below.
  6. 1:13DemoBut what do you like? Pink or medium nude? Let me know.
Palladio Under Eye Brightener Concealer & Foundation…
Play video1:251.9k views
Question5.5 s hook
“Girls over 40, let's set our expectations for our under eyes. Okay?”
Script breakdown4 parts
  1. 0:00HookGirls over 40, let's set our expectations for our under eyes. Okay?
  2. 0:06DemoI'm 59 years old, and when we talk about concealers or under eye brighteners, things that are going to cancel out your dark circles or things like…
  3. 1:17Call to actionHoney, go get the Philly fill for that, not this. So end of story.
  4. 1:21DemoMake sure you are prepping your under eyes before concealer and before color corrector.
Palladio Under Eye Brightener Concealer & Foundation…
Play video1:03592 views
Question2.4 s hook
“Is it Paladio or Paladio? I don't know.”
Script breakdown11 parts
  1. 0:00HookIs it Paladio or Paladio? I don't know.
  2. 0:02DemoJust make sure you're getting the one that says soft pink, cause that's the one that works the best.
  3. 0:05Call to actionAnd then I want you to check this out.
  4. 0:07DemoIf you were just by this brush, that's what you'd be getting here. If you were just by this under eye brightener, that's what you'd be getting right…
  5. 0:13Call to actionBut this, this is what you're getting when you buy it together. Now it's just a little dabble, do you.
  6. 0:18DemoYou're just gonna put this under your eye and it instantly brightens. Like, I don't know if I've ever used an under eye brightener that works this…
  7. 0:36EvidenceI have worn this all day and it does not crease, it doesn't make those little lines, it doesn't do anything weird or cakey under there.
  8. 0:44DemoAnd I actually have gotten to where I like to take a little bit and bring it up on my eyelids. Cause my eyelids always had that kind of like dark…
  9. 0:55Call to actionThis is such a good deal when you buy it with a brush and you can put it on with your finger.
  10. 0:59DemoAnd I kind of like to blend mine with my finger a little bit.
  11. 1:01OfferBut it definitely works better with the brush and you're definitely getting the better deal.
Palladio Under Eye Brightener & Shadow Brush Set…
Play video1:41509 views
Statement6.9 s hook
“I'm gonna show you how to take your over 50 under eyes and make them brighter, smoother, and younger, like this one right here.”
Script breakdown5 parts
  1. 0:00HookI'm gonna show you how to take your over 50 under eyes and make them brighter, smoother, and younger, like this one right here.
  2. 0:07DemoBut before we get into this, pink Palladio under Eye Brightener, because it's packed with caffeine to help Depuff. Plus, they have some little peppy…
  3. 0:26Call to actionAnd also, if you have some hollowness in here, like I do, I take a little bit of this, I tap it out, and then I cover up.
  4. 0:33DemoIt's like. It's like a magic marker. They call this an espresso shot for your under eyes. Now look at that. Do you see how good that looks? Now,…
  5. 1:38Call to actionGo down into the cart because literally it's so inexpensive and get it with the brush.
Palladio Under Eye Brightener & Shadow Brush Set…

Hooks that opened them

  • “That girl said that this is an espresso shot for your under eyes.”Statement2.8 sWatch14M views
  • “This concealer truly stands out as a top tier performer in the world of coverage.”Statement5.1 sWatch1.2M views
  • “See the difference between the pink and the medium nude and the Palladio under eye corrector?”Question4.2 sWatch14k views
  • “Girls over 40, let's set our expectations for our under eyes. Okay?”Question5.5 sWatch1.9k views
  • “So ditch the concealer, ladies.”Statement1.6 sWatch1.1k views
  • “Is it Paladio or Paladio? I don't know.”Question2.4 sWatch592 views
  • “I'm gonna show you how to take your over 50 under eyes and make them brighter, smoother, and younger, like this one right here.”Statement6.9 sWatch509 views

Sales

Sold per dayLighter bars are averages over several days.

Putty Color Correcting Eye Brightener Makeup: sold per day

Total sold

Putty Color Correcting Eye Brightener Makeup: total sold

Price

Putty Color Correcting Eye Brightener Makeup: price

Makeup

Rank by units sold
#958
Of 22,991 products
Price against the category
9% lower
Median $14.90

Selling about as much

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