Beauty & Personal CareHaircare & Styling

Revlon Root Erase Hair Concealer, Instant Root Touch Up, Temporary, 0.10 oz

Rated 4.3625 reviewsSold by REVLON

No Score yetA product gets a Score after 4 weeks of review history.

Sold
1,265
Sold per day
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Price
$14.99
New reviews
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Video views
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Creators
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Updated Oct 14, 2026

How similar products are sold

8 videos, 6 products
Usual openingStatement6 of 8 videos
Hook length4.7 sTypical
Deal mentioned at1:092 of 8 videos
Asks to buy at1:025 of 8 videos
Video length1:07Typical
Play video2:029.7M views
Statement11 s hook
“this is for all my grey girls looking to precisely cover up all this grey regrowth without making a trip to the salon you are anything like me you know that if you are grey and your hair grows fast”
Script breakdown6 parts
  1. 0:00Hookthis is for all my grey girls looking to precisely cover up all this grey regrowth without making a trip to the salon you are anything like me you…
  2. 0:11Evidencethat 10 days out you start looking like this but Style Edit has created a pencil that gives you a precise root touch up just in the areas where you…
  3. 0:23Demothis is just absolutely genius especially when you don't need as much cover up so I have already done this side and look at how beautiful this…
  4. 1:34Evidenceonly is my hair not grey but it just looks so much fuller because I was able to like colour in those like thinning areas so much product in this
  5. 1:44Demothis will last you forever I mean that's a lot the pencil and the powder I won't need to get my colour done for at least another five or six weeks
  6. 1:54Call to actionthis is on sale now only on TikTok Shop for $22 other retailers are selling it for that I'm telling you grab it now before it sells out
Style Edit Root Touch Up Stick – Instant Gray Root…
Play video0:283.8M views
Statement3.7 s hook
“If you have grey hair, whether on your head or beard, stop dying immediately.”
Script breakdown6 parts
  1. 0:00HookIf you have grey hair, whether on your head or beard, stop dying immediately.
  2. 0:04DemoChemical hair dyes damage your hair follicles over time.
  3. 0:07Call to actionWhen greys pop up, just grab this grey hair concealer stick, glide it on and all greys are completely covered.
  4. 0:13EvidenceMade with one hundred percent natural plant extracts, it's gentle on skin and lasts for months per stick.
  5. 0:18DemoI used to dye my greys every month, but now I haven't dyed them in half a year. Try this grey coverage comb today! Available in black and brown!
  6. 0:25OfferSpecial offer plus free shipping right now, so seize the big discount and order today!
20ml Temporary One‑Time Hair Color Touch‑Up Stick, Easy…
Play video2:34279k views
Statement10.4 s hook
“I've gotten so many questions since I did the video on my new way to cover my gray, which makes me feel really good cause that means I'm not alone in hating the way gray hair makes me look and feel.”
Script breakdown10 parts
  1. 0:00HookI've gotten so many questions since I did the video on my new way to cover my gray, which makes me feel really good cause that means I'm not alone…
  2. 0:11DemoSo I'm gonna answer the top questions that I had. The size. It's literally almost the size of a lip gloss. So you can take it anywhere you go, you…
  3. 0:22EvidenceAnd then you're gonna stop somewhere, you're like, dang, I have gray hair. Or for a photo, just dab on really quick. It works great.
  4. 0:29DemoA lot of people had to ask me like, oh, how does it feel? You can definitely feel it. I have some on right now. You can definitely feel it. However,…
  5. 1:00EvidenceI'll show you some really white areas so that you can see how it works. Sweat proof and it's waterproof.
  6. 1:08DemoSo in order to take it off you Literally have to massage your shampoo through it, and you'll see it come out just like you do the spray. I promise…
  7. 1:17EvidenceI've used them all. I've been gray on top of my head since I was, like, 31. It's gotten worse. Yes, but since 31.
  8. 1:24DemoSo here you see how much gray. This is how much gray hair I have in the crease that I showed you right now. Another thing I like about this that is…
  9. 2:30Call to actionIf you're gonna buy it, why not buy it for me?
  10. 2:32DemoBecause sharing is caring. Thank you.
Color & Conceal Root Touch-Up, Hairline Filler & Gray Hair…
Play video1:0913k views
Statement3.1 s hook
“Wow. Oh, look at that. I got plenty hair now.”
Script breakdown4 parts
  1. 0:00HookWow. Oh, look at that. I got plenty hair now.
  2. 0:04DemoWow. This is a hairline powder.
  3. 0:06EvidenceI got these on the TikTok shop. Okay. My hair is long, okay?
  4. 0:10DemoBut I'm losing a lot of hair and it makes me feel a little insecure. I got the colour dark brown. Hmm. Oh, and this one is the. I guess the one you.…
2 PCS Hairline Filler Powder with Mirror & Sponge…
Play video1:139.8k views
Statement5.6 s hook
“Because I do TikTok shop, I thought it would be fun if we go through the samples that got delivered this week.”
Script breakdown6 parts
  1. 0:00HookBecause I do TikTok shop, I thought it would be fun if we go through the samples that got delivered this week.
  2. 0:06DemoLike a TikTok Shop sample haul. So first thing is Bloom Energy Drinks. This is the Summer Splash flavour. I love the Bloom Energy drinks. And my…
  3. 0:27EvidenceAnd this one's my favourite keyboard I got this week, this beautiful blue.
  4. 0:33DemoAnd then also going along with, like, my keyboard niche, keycaps for a keyboard. Purple.
  5. 0:40EvidenceI got this, like, astronaut projector. Will project, like, galaxy stars on the ceiling or the wall.
  6. 0:47DemoIt's really cute. The last couple things here, it's the Bulldog 5 hair thickening fibres will just fill in, make the hair look fuller. I got to test…
nathalyJun 14
BOLDIFY Hairline Powder Haircare Kit - Salon-Quality Adult…
Play video1:041.2k views
Result first7 s hook
“Here is my dirty little secret with blending my part in to match with the rest of my hair topper.”
Script breakdown5 parts
  1. 0:00HookHere is my dirty little secret with blending my part in to match with the rest of my hair topper.
  2. 0:07DemoA very small hair topper on today, mostly just to cover the thin areas on my scalp. But I wanna blend in my part that's showing. So I use the…
  3. 0:20EvidenceIt comes with a built in sponge that you can use, but I actually find that it works well with, like, a small fluffy makeup brush.
  4. 0:30DemoAnd all I do is kind of sweep into the area that I want to blend so it actually doesn't look bad the way that it is right now. But I like to take,…
  5. 1:02Call to actionI'll put a link in the video, you can check it out.
BOLDIFY Hairline Powder Haircare Kit - Salon-Quality Adult…
Play video0:29552 views
Statement1.4 s hook
“This is the root concealer.”
Script breakdown4 parts
  1. 0:00HookThis is the root concealer.
  2. 0:02DemoYour girls completely white headed. So see that? I'm gonna shake it. We're gonna put some on there. You see the. See that? Love that for me.
  3. 0:16EvidencePerfect. It extends, and I don't want to get my hair done as often.
  4. 0:19DemoNow what I do is I let this dry, and then I'll kind of brush through it. I'm gonna let it dry first. So in the meantime, I'm gonna drop her below…
Style Edit Root Concealer Touch Up Spray – Instant Gray…

Hooks that opened them

  • “this is for all my grey girls looking to precisely cover up all this grey regrowth without making a trip to the salon you are anything like me you know that if you are grey and your hair grows fast”Statement11 sWatch9.7M views
  • “If you have grey hair, whether on your head or beard, stop dying immediately.”Statement3.7 sWatch3.8M views
  • “I've gotten so many questions since I did the video on my new way to cover my gray, which makes me feel really good cause that means I'm not alone in hating the way gray hair makes me look and feel.”Statement10.4 sWatch279k views
  • “Wow. Oh, look at that. I got plenty hair now.”Statement3.1 sWatch13k views
  • “Because I do TikTok shop, I thought it would be fun if we go through the samples that got delivered this week.”Statement5.6 sWatch9.8k views
  • “What happens if it rains? Will the powder wash away?”Question2.7 sWatch1.2k views
  • “Here is my dirty little secret with blending my part in to match with the rest of my hair topper.”Result first7 sWatch1.2k views
  • “This is the root concealer.”Statement1.4 sWatch552 views

Haircare & Styling

Rank by units sold
#2,029
Of 8,958 products
Price against the category
25% lower
Median $19.99

Selling about as much

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