Beauty & Personal CareMakeupConcealer & Foundation

silky BLUR HYDRATING LONGWEAR CONCEALER

Rated 4.7355 reviewsSold by essence cosmetics

No Score yetA product gets a Score after 4 weeks of review history.

Sold
5,267
Sold per day
+21
Price
$12.94
New reviews
–
Video views
16k
3 videos
Creators
3
Found so far

Updated Oct 21, 2026

Videos selling this

3 videos
Usual openingStatement2 of 2 videos
Hook length3.9 sTypical
Deal mentioned at0:211 of 2 videos
Asks to buy at1:201 of 2 videos
Video length1:50Typical
Play videoNo. 11:0714k views
Statement2.9 s hook
“So many of you requested my Sunday makeup look, so I'm gonna break it down for you.”
Script breakdown10 parts
  1. 0:00HookSo many of you requested my Sunday makeup look, so I'm gonna break it down for you.
  2. 0:03DemoI use the L'oreal True Match in the Shade N4. It's my favourite foundation from the drugstore. And this Morphe spatula brush.
  3. 0:08EvidenceThen I use my Milani Cheek Kiss in the shade 1 20. And the brush I'm using is from Jessica Beauty. You can get them here on the TikTok Shop or…
  4. 0:21OfferIt's like less than $7. And I got two shades.
  5. 0:23EvidenceI'm using this eyeshadow prep stick from Sigma and a perfect eyebrow gel from five below.
  6. 0:27DemoGo ahead and press my eyes with the M Co Beauty Press Powder. And I'm just using an Ulta Eyeshadow palette.
  7. 0:32EvidenceFor powder bronzer, I'm using the Covergirl skin something rather. I love it. And then a powder blush from Milani.
  8. 0:36DemoGoing back in with my M Co Beauty Press powder everywhere.
  9. 0:39EvidenceAnd then to set all of that, I use my one size powder melt. And then I had to mess with my husband because he looked like a snack and he deserves a…
  10. 0:51DemoRight behind the camera. Then I go back in with another setting spray. This is the L'oreal 36 hour Love. If you don't have your lippies in a…
Play video2:321.1k views
Statement4.9 s hook
“Y'all are asking for a base makeup tutorial slash makeup tutorial, so I'm gonna give it to you, but you better sit down and you better watch it.”
Script breakdown10 parts
  1. 0:00HookY'all are asking for a base makeup tutorial slash makeup tutorial, so I'm gonna give it to you, but you better sit down and you better watch it.
  2. 0:05DemoOnly thing I have on my face right now is a moisturizer. Okay? Could be any I. It doesn't have to be the one I use. Next, I like to use the…
  3. 0:22EvidenceGonna put two pumps on my skin so my makeup is stuck. Bitch, that's all I do.
  4. 0:28DemoI'm not gonna put a trillion of freaking creams on my damn face. I don't give a shit. This is what works for me. Okay, now I'm gonna use the L'oreal…
  5. 0:55EvidenceAnd the beauty blender that I'm using is the.
  6. 0:58DemoFrom the papa. Um. Papa, I don't know this is my color or not, but we're gonna fuck around and find out. Lie. I got, like, 30 million fucking studio…
  7. 1:20Call to actionJust a process. Okay, I'm gonna try to link the things that I can on this video, but I am trying to give names of the things I'm also using.
  8. 1:27DemoThis is the Lys bronzer stick. You're gonna lay all your creamy products down before you start powdering. I do want that cute cotton candy pink…
  9. 2:14EvidenceI love this blush down. I always get compliments for my blush and it's the attention seek.
  10. 2:18DemoGirl 1. This highlighter you will see from A mile away. This is. Is my favorite from Anastasia Beverly Hills. Then I set my face with the essence…
HookProblemDemoEvidenceOfferCall to action

Hooks that opened the top videos

  • “So many of you requested my Sunday makeup look, so I'm gonna break it down for you.”Statement2.9 sWatch14k views
  • “Y'all are asking for a base makeup tutorial slash makeup tutorial, so I'm gonna give it to you, but you better sit down and you better watch it.”Statement4.9 sWatch1.1k views

Sales

Sold per dayLighter bars are averages over several days.

silky BLUR HYDRATING LONGWEAR CONCEALER: sold per day

Total sold

silky BLUR HYDRATING LONGWEAR CONCEALER: total sold

Price

silky BLUR HYDRATING LONGWEAR CONCEALER: price

Concealer & Foundation

Rank by units sold
#127
Of 719 products
Price against the category
34% lower
Median $19.50

Selling about as much

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