Beauty & Personal CareMakeupConcealer & Foundation

FOUNDATION stick

Rated 4.4344 reviewsSold by essence cosmetics

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Sold: 3,041
Sold per day: +3
Price: $13.94
New reviews: –
Video views: 1.8M
Creators: 1

Updated Oct 21, 2026

Videos selling this

1 video

No. 10:141.8M views

43 shades of our creamy coverage, soft matte finish, multi use foundation sticks ✨ #essencefoundationstick

essence cosmeticsMay 22

Creators selling this

1 found

essence cosmetics@essence.cosmetics.us
Followers
72k
Videos
1
Views
1.8M
Likes
42k
Latest
May 22
1.8M
Also sells
+2 more

How similar products are sold

8 videos, 6 products

Usual openingStatement5 of 8 videos

Hook length5.6 sTypical

Deal mentioned at1:171 of 8 videos

Asks to buy at0:485 of 8 videos

Video length1:39Typical

0:5213M views

Statement9.9 s hook

“The girl said this was simple and easy to use for dark under eyes to cover easily if you don't wanna wear any makeup or, like, heavy concealer, that this was gonna get the job done.”

Script breakdown6 parts

0:00HookThe girl said this was simple and easy to use for dark under eyes to cover easily if you don't wanna wear any makeup or, like, heavy concealer, that…
0:10DemoThis is from tear tear. This is a contour stick. I am wearing the shade 7.5. And this is their glide and hide blurring concealer. This is definitely…
0:27EvidenceThis is a game changer, then the genius thing.
0:30DemoSo let's say you are wearing makeup and you want something that's gonna give, like, a little bit more, like, full coverage. This side is a full…
0:48Call to actionIf you haven't tried this, I'm gonna link this for you below.
0:50EvidenceBecause this little duo right here, game changer.

Shilohs TempleOct 21

[TIRTIR Official] Glide & Hide Dual Concealer and…

0:557.2M views

Statement2.9 s hook

“It's close enough, I think.”

Script breakdown2 parts

0:10HookIt's close enough, I think.
0:32DemoIt's raining outside, so if you can hear, like, the car passing, eh, nei. Eh

Chevena🌷Feb 18

Pixi On-the-Glow Foundation Balm Stick - Vanilla Contour…

1:063.3M views

Statement3.8 s hook

“Korean Foundation versus American Foundation.”

Script breakdown7 parts

0:01HookKorean Foundation versus American Foundation.
0:05DemoThis is the cover cream color changing foundation stick by L'oreal. And it's gonna leave your skin looking so hydrated and dewy.
0:13EvidenceEvery time I use this on my acne scars, on my pimples, it literally makes it look so blurred out.
0:18DemoSo if you have dark spots or pimples like me, this completely covers it up.
0:22EvidenceAnd I even have a really bad breakout right here, and every time I use it, like, it just literally disappears.
0:28DemoBecause this is a Korean foundation stick, they actually put collagen and volufiline, which is skincare, in a foundation. Look at that coverage.…
1:04Call to actionI'm gonna link this one down below for you.

heytheredalilaJun 25

[ELROEL Official Store] ELROEL Blanc Cover Cream Stick V…

1:223.3M views

Result first11.3 s hook

“If you want yours my love and you think it's like my color ask for number three because one the only people who are disappearing ha ha ha ha ha”

Script breakdown5 parts

0:21HookIf you want yours my love and you think it's like my color ask for number three because one the only people who are disappearing ha ha ha ha ha
0:32Demoliterally the only people who are disappearing So you need to sunbathe but urgently The two is there like between two candle like aha like yes but…
0:50Evidenceam the three I definitely loved it I loved it I mean really Look at this my love look at that finish Ah I loved her too much Look at her there Number
1:02Demothree my love that's mine I love mortal Ask for her Ask for her Ask for her because it's really worth it This base is crazy I mean I'm bad Let me see
1:14Evidencemyself in the mirror wait for you Ah I love it Oh what a bitch I finally found her God mine thank you ha ha.

Monika | La Mamá d las PelucasOct 29

Luminous Dual-Ended Concealer Foundation Stick with…

5:182.6M views

Statement4.2 s hook

“A lot of you have noticed I've updated my base routine.”

Script breakdown12 parts

0:00HookA lot of you have noticed I've updated my base routine.
0:05DemoI wanted to make just, like, a super comprehensive video of everything I use. I get a ton of questions on this foundation. It's from Lys Beauty. In…
0:19Call to actionI'm gonna link everything I can.
0:21DemoI get a ton of questions on this liquid contour because it's actually cool toned. Imagine that. It's from Elf, and it's in the shade fair light.…
0:36ProblemGuys, I never claimed to be a clean girl, so that's not what you signed up for on my page, just so you know. No hate.
0:43DemoI'm blending my contour with these brushes from Sushi Glow Cosmetics.
0:49EvidenceNext, I use this white kimchi chic, the most concealer. I love it because I'm super pale, and paper white is the only thing that actually
1:01Demois highlighting the way I want to highlight. Gotta do the heart. There we go. Put it just under my eyes, my nose, and my chin. Sometimes I bring it…
1:29EvidenceI've been loving in the shade focused. I also like to put a little bit on My nose, it blends so seamlessly. I love it so much.
1:41DemoThis is a new brand for me, but I definitely want to try even more. Started laughing, and then my lip tattoo started peeling off. So we're gonna…
1:55EvidenceNot in my hair again. Never claim to be clean, girl. Okay, I'm gonna Blending, Blending, Blending. Next, taking this pink Puff Puff pass powder from…
2:13DemoI'm cool toned, and a lot of western makeup tends to run super orange and yellow and warm, so it neutralizes everything, and it's super blurring. I…

autumnNov 10

LYS Beauty Triple Fix Blurring Cosmetic Tinted Foundation…

1:551.6M views

Question7.1 s hook

“Hey, slow down when you're eating. Hey, ah, well, isn't that my ex wife and her comedian husband?”

Script breakdown14 parts

0:00HookHey, slow down when you're eating. Hey, ah, well, isn't that my ex wife and her comedian husband?
0:08DemoWhat's up? Where? What? Why does it feel like she's getting prettier lately? Oh, come on.
0:13Call to actionStop it. Hurry up. Wipe your mouth, will you? You're a flight attendant after all.
0:17DemoIf my ex wife sees you like this, she'll just laugh at me again.
0:20ProblemDon't worry, I won't embarrass you. Didn't I bring this?
0:25DemoBut my ex always used high end makeup removers. Is this one any good? Who still uses liquid foundation these days? It's greasy and heavy. Let me…
0:51EvidenceSkin is so dry. Dove Serum just creases and makes my skin flaky. Look at this. It's so thin. Just a quick swipe and it's done.
0:58DemoWait a minute. Oh,
1:02Evidencesee how well my blemishes and imperfections are covered and how incredibly moisturized my skin is? Hey, you know what? It actually looks pretty…
1:11DemoOf course. And let me tell you, ever since I started using this, I don't even need lotion or face cream anymore.
1:17OfferThis foundation stick is 90% serum. One stick takes care of everything.
1:21DemoIt saves me a lot of money on all those bottles and jars. See? How much money I'm saving you? What? You're right, honey. Your skin really does look…
1:44Call to actionThat's really impressive. Hey, since this is so good, where did you buy it?
1:47DemoI'll get you a few more just from Vivie's live stream. It's only a few dozen un and they even ship it to your door for free. Look at your ex wife.

Mseason0Dec 6

QIANWHITE Korean Waterproof Foundation Stick - Radiant…

14:13665k views

Statement4.7 s hook

“Guys, I'm still baffled. It might fit my face.”

Script breakdown18 parts

0:02HookGuys, I'm still baffled. It might fit my face.
0:10DemoUh huh. Uh huh. Okay, guys, I don't know if you guys know the brand tear tear.
0:14EvidenceThis brand. I've literally been wanting this for years now, like, I don't know how long,
0:21Demobut they sent me a ton of stuff and I'm so excited. Well, first, actually, like a week or two ago, they sent me the concealer that has like, the…
0:48EvidenceI bought two of these cause they were like a dollar each and I tried them,
0:54Demobut yeah, now they sent me. They sent me their liquid foundation, they sent me a setting spray.
1:06EvidenceThey sent me. This is like, not like a setting spray, but like a setting spray for before and after your makeup.
1:13DemoAnd then. And then, guys, guys, they sent me four different of their cushion foundations. Like, oh, my. What the fuck? The color on this one? Why…
2:18EvidenceI've been using it for my makeup the past couple of days, but, like, I never, like, tested out the coverage.
2:26DemoOkay, so I just removed it with micellar water, so I'm gonna let it dry for a little bit, but we're gonna try the stick. Is it dry? Okay, it's dry.…
2:41ProblemMakes it hard to, like, um,
2:45Demoblend in or to, like. What's the word? I don't know. I mean, it's cool, but it doesn't have that full coverage, clearly. Next is the foundation. Oh,…
5:48Call to actionyou gotta tap here, then here.
5:53DemoThis is most definitely gonna be too dark for me. But it's okay. We're just testing it out. If this is the least coverage, I want to know what the…
11:57Call to actionLet's see if I grab some more.
12:01DemoI guess it could be buildable. They're all buildable, but I was just testing out one layer. Yep, full coverage. Is it my shade? Hold on. There's not…
13:27Problemcoverage so much, my lip isn't even pink no more. Oh, my god. Guys, guys. Y'all see that shade match? Oh, my god.
13:40DemoAnyways, let's try the forehead, too. I think I found my lifelong foundation. Ha, ha. The thing is, I am about to take a nap, so goodbye.

annaAug 23

[TIRTIR Official] Glide & Hide Dual Concealer and…

6:46341k views

Question6.4 s hook

“My girlfriend is doing a show with her band tonight, so it's time to get hot and sexy, okay?”

Script breakdown14 parts

0:00HookMy girlfriend is doing a show with her band tonight, so it's time to get hot and sexy, okay?
0:06DemoBecause I need to be serving face, cheering her on from the crowd. Just started using this. Anua. Is that. Is that what it. How you pronounce it?…
0:47EvidenceSo I used to have, like, really bad dry patches. I think I'm finally at a normal spot, but I do like the way this makes my skin feel.
0:57DemoI am using this L Y F. Foundation stick, and it is in the shade L and 3.
1:03EvidenceI got this for the first time maybe almost a year ago now, and I ran out of it, and I just try new stuff a lot.
1:11DemoBut I finally repurchased it because it's great. I love how full coverage it is while still having a kind of skin like finish. Actually have to go…
1:36EvidenceFeel like if I've been taking the same antidepressants for, um, god, at least seven years, you should just give them to me.
1:45DemoIt's not a controlled substance, but. Oh, well. Oh, well, apparently they are on lunch right now, so I'm gonna finish up my base at the very least.…
2:47EvidenceBut I do think that This. This powder, it lasted like, that's the difference.
2:51DemoI need to go ahead and address the lips because it's bugging me.
2:55EvidenceSo I'm using my Sushi Glow Bloody Stain, and in the shade, Twilight Princess.
3:02DemoI love the shade so much. I'm gonna blur out a little bit, cause this formula is great for a blurry lip look cause it's so watery. For now, I'm just…
6:18EvidenceI'm using the Flower Knows Butterfly Cloud Collection Contour Palette in the shade O 2 Tony T.
6:25DemoI do have more in depth nose contour videos if you're interested. I just do not have time. I just popped a little highlight under with this NYX Epic…

autumnDec 13

[TIRTIR Official] Glide & Hide Dual Concealer and…

Hooks that opened them

“The girl said this was simple and easy to use for dark under eyes to cover easily if you don't wanna wear any makeup or, like, heavy concealer, that this was gonna get the job done.”Statement9.9 sWatch13M views
“It's close enough, I think.”Statement2.9 sWatch7.2M views
“Korean Foundation versus American Foundation.”Statement3.8 sWatch3.3M views
“If you want yours my love and you think it's like my color ask for number three because one the only people who are disappearing ha ha ha ha ha”Result first11.3 sWatch3.3M views
“A lot of you have noticed I've updated my base routine.”Statement4.2 sWatch2.6M views
“Hey, slow down when you're eating. Hey, ah, well, isn't that my ex wife and her comedian husband?”Question7.1 sWatch1.6M views
“Guys, I'm still baffled. It might fit my face.”Statement4.7 sWatch665k views
“My girlfriend is doing a show with her band tonight, so it's time to get hot and sexy, okay?”Question6.4 sWatch341k views