Beauty & Personal CareMakeup

Smudge Eyeshadow Brush

Rated 4.955 reviewsSold by e.l.f. Cosmetics

No Score yetA product gets a Score after 4 weeks of review history.

Sold
922
Sold per day
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Price
$9.50
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Updated Oct 14, 2026

How similar products are sold

8 videos, 5 products
Usual openingStatement5 of 8 videos
Hook length2.8 sTypical
Deal mentioned at0:172 of 8 videos
Asks to buy at1:103 of 8 videos
Video length0:55Typical
Play video0:385.7M views
Statement9.4 s hook
“oh stop saying you can't do makeup if you're in a hurry in the morning this three color eyeshadow stick can be applied in one go and will give you a professional level makeup effect in just five seconds”
Script breakdown3 parts
  1. 0:00Hookoh stop saying you can't do makeup if you're in a hurry in the morning this three color eyeshadow stick can be applied in one go and will give you a…
  2. 0:10Demoit has a gradient transition and a slight sheen everything is already prepared for you so stop fiddling with the brushes it's especially suitable…
  3. 0:30Call to actionbuy one and get three free yes you'll receive four different colors seriously this product really saved us those of us who want to quickly become…
Buy 1 get 3 free--3 Color Eyeshadow Stick,New Long Lasting…
Play video1:311.5M views
Result first2.4 s hook
“Finally got my hand on the viral brushes, y'all.”
Script breakdown15 parts
  1. 0:00HookFinally got my hand on the viral brushes, y'all.
  2. 0:03DemoI wanted this since last year.
  3. 0:04OfferThey always sold out so quick.
  4. 0:06EvidenceFinally got them, and I got it because of this.
  5. 0:08DemoThe contour brush, you guys. What are we talking about? What are you talking about? Hello. With the paintbrush like this. Oh, my gosh.
  6. 0:18OfferI just went ahead and got the packet 8 for less than $10. I think it's like 9 and some change right now. Like, what? Quality is absolutely amazing.…
  7. 0:28DemoDo you see that? Do you see that? Do you see that, you guys?
  8. 0:32OfferThat is why it's always sold out. But I didn't know the price was this good. I didn't know until I ordered it. Of course, the quality.
  9. 0:41DemoWhat? Going to U L T A.
  10. 0:44OfferGoing to S E P H O R A. One brush is, like, $40 alone. $25 max. You mean to tell me I got a whole set dual for $9?
  11. 0:56DemoYeah. Look at the flat handle to hold it. Look at the. I don't think you guys see the quality. Like, I'm geeked.
  12. 1:02OfferLike, I knew it was good online and how it sold out, but to have it myself.
  13. 1:07DemoI get it. I absolutely get it. I didn't know it was dual end. I just thought, oh, my god. I really just saw this, and I was like, I have to get it.
  14. 1:15Call to actionAnd I saw this. You guys, do Not think it'll be in the link. I don't know for how long.
  15. 1:19DemoI. We have a 21 piece set with like, the gift box in the bag and everything, but I just got the eight piece set, which is. I mean, you get more than…
turah21Nov 17
MAANGE Soft-Bristle Makeup Brush Set, Complexion Brush Set…
Play video2:33293k views
Command2.9 s hook
“Say what you want about Huda, but her makeup is flawless.”
Script breakdown4 parts
  1. 0:00HookSay what you want about Huda, but her makeup is flawless.
  2. 0:03DemoI took notes, and we're going to recreate this look on my face. Her first step is to create a glowy base. I have the hue drop on me, which is…
  3. 1:07EvidenceI don't have pillow talk, so I'm using the same liquid highlighter from before to clean up.
  4. 1:12DemoThe only cream blush that I have that's in the Same orange hue. Is this one from Red Chamber? Then she goes back with the nose for the contour again…
JUDYDOLL Liquid Contour & Liquid Highlighter, Face…
Play video4:5659k views
Statement2.6 s hook
“We have more PR. We're gonna do another haul.”
Script breakdown12 parts
  1. 0:00HookWe have more PR. We're gonna do another haul.
  2. 0:04DemoOh, my goodness. It's so cute. It's so adorable. Some tanning gel. I'm really excited to use this.
  3. 0:11EvidenceI've seen some pretty crazy results on TikTok. I'll show you guys my tan line.
  4. 0:21DemoBut this is gonna help me tan a little bit faster, cause I only go to the tanning bed once a week. Y'all can give me all the shit for that that you…
  5. 0:38ProblemAnd I've explained that. And now all of a sudden, I get hate because I went to the tanning bed and I only post it one time.
  6. 0:44DemoI post it one time, and everyone's like, oh, she goes to the tanning salon. She's not crunchy at all. It's one thing, and I'm allowed to have my…
  7. 1:25EvidenceLook at that. I love it. That is so freaking cute.
  8. 1:31DemoOkay, what is this? Wooden Bourbon whiskey glass. Oh. Oh, I know what this is. Exactly what it says it is. Says A gentleman's reward. What is that?…
  9. 2:12EvidenceI think my husband and my son will get a kick out of this.
  10. 2:15DemoIt's got different difficulty levels. It'll be easier to do on the table on the plane, but you place these black ones wherever that guide says to,…
  11. 2:56ProblemMy back hurts so bad. I'm so sorry.
  12. 2:58DemoShe got stung by a wasp dog three times. Oh, my goodness. I open these are kind of cool. And it has a, like, a little brush on this end that you can…
LUXAZA Creamy Hexagonal Tube Color Stick Eyeshadow…
Play video0:371.4k views
Statement8.6 s hook
“friend sometimes your eyes don't need more makeup just finding the right shades you know how combine colors of shadow you have to see this three-tone eye shadow bar.”
Script breakdown2 parts
  1. 0:00Hookfriend sometimes your eyes don't need more makeup just finding the right shades you know how combine colors of shadow you have to see this…
  2. 0:09Demowhat I like the most is that the colors are already combined. that I don't have to think too much about what shades to wear together. only apply it…
YoloOct 14
Buy 1 get 3 free--3 Color Eyeshadow Stick,New Long Lasting…

Hooks that opened them

  • “Okay, but let me try to get the other one like this.”Statement2.3 sWatch12M views
  • “oh stop saying you can't do makeup if you're in a hurry in the morning this three color eyeshadow stick can be applied in one go and will give you a professional level makeup effect in just five seconds”Statement9.4 sWatch5.7M views
  • “Finally got my hand on the viral brushes, y'all.”Result first2.4 sWatch1.5M views
  • “Say what you want about Huda, but her makeup is flawless.”Command2.9 sWatch293k views
  • “Live people ignore the strange and unusual.”Statement3.4 sWatch62k views
  • “We have more PR. We're gonna do another haul.”Statement2.6 sWatch59k views
  • “You must have been talking to my sister.”Result first2.3 sWatch32k views
  • “friend sometimes your eyes don't need more makeup just finding the right shades you know how combine colors of shadow you have to see this three-tone eye shadow bar.”Statement8.6 sWatch1.4k views

Makeup

Rank by units sold
#5,381
Of 22,946 products
Price against the category
36% lower
Median $14.90

Selling about as much

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