Beauty & Personal CareMakeup

Soft Glam Makeup Set - Satin Foundation, Cream Blush Stick, Angled Foundation Brush

Rated 4.7198 reviewsSold by e.l.f. Cosmetics

No Score yetA product gets a Score after 4 weeks of review history.

Sold
2,731
Sold per day
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Price
$24.70
New reviews
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Video views
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Creators
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Updated Oct 14, 2026

How similar products are sold

8 videos, 5 products
Usual openingStatement4 of 8 videos
Hook length4.2 sTypical
Asks to buy at0:275 of 8 videos
Video length0:46Typical
Play video0:306.2M views
Statement4.1 s hook
“When this eyebrow pencil exists, you have no excuse for bad brows.”
Script breakdown4 parts
  1. 0:00HookWhen this eyebrow pencil exists, you have no excuse for bad brows.
  2. 0:05DemoThrow away your pencils, toss out your powders. They do nothing for you. This pencil is perfect for beginners, and I promise it'll be your most used…
  3. 0:26Call to actionClick that orange cart right now and buy it.
  4. 0:28DemoYou won't regret it. Beautiful brows are waiting for you.
Waterproof Micro-Fork Eyebrow Pencil, Long-Lasting Brow Pen…
Play video5:182.6M views
Statement4.2 s hook
“A lot of you have noticed I've updated my base routine.”
Script breakdown12 parts
  1. 0:00HookA lot of you have noticed I've updated my base routine.
  2. 0:05DemoI wanted to make just, like, a super comprehensive video of everything I use. I get a ton of questions on this foundation. It's from Lys Beauty. In…
  3. 0:19Call to actionI'm gonna link everything I can.
  4. 0:21DemoI get a ton of questions on this liquid contour because it's actually cool toned. Imagine that. It's from Elf, and it's in the shade fair light.…
  5. 0:36ProblemGuys, I never claimed to be a clean girl, so that's not what you signed up for on my page, just so you know. No hate.
  6. 0:43DemoI'm blending my contour with these brushes from Sushi Glow Cosmetics.
  7. 0:49EvidenceNext, I use this white kimchi chic, the most concealer. I love it because I'm super pale, and paper white is the only thing that actually
  8. 1:01Demois highlighting the way I want to highlight. Gotta do the heart. There we go. Put it just under my eyes, my nose, and my chin. Sometimes I bring it…
  9. 1:29EvidenceI've been loving in the shade focused. I also like to put a little bit on My nose, it blends so seamlessly. I love it so much.
  10. 1:41DemoThis is a new brand for me, but I definitely want to try even more. Started laughing, and then my lip tattoo started peeling off. So we're gonna…
  11. 1:55EvidenceNot in my hair again. Never claim to be clean, girl. Okay, I'm gonna Blending, Blending, Blending. Next, taking this pink Puff Puff pass powder from…
  12. 2:13DemoI'm cool toned, and a lot of western makeup tends to run super orange and yellow and warm, so it neutralizes everything, and it's super blurring. I…
autumnNov 10
LYS Beauty Higher Standard Cream Glow Blush Stick…
Play video0:41594k views
Question1.5 s hook
“Okay, ready? Watch this.”
Script breakdown4 parts
  1. 0:00HookOkay, ready? Watch this.
  2. 0:03DemoOh, we also have no filter here, and that is the only tiny little touch of fallout. Okay, let's do a different color. Ready? Oh, my god. I literally…
  3. 0:34Call to actionI'm gonna tag them down below, and I believe that it's on TikTok Shop as well.
  4. 0:38EvidenceAnd, yes, I'm wearing two different eyeshadows all day.
Mateo Beauty 9-Pan Compact Pressed Eyeshadow Palette…
Play video0:46387k views
Result first4.7 s hook
“Hey, ladies, if you love a wispy lash look, you need to try Mafee lashes out.”
Script breakdown4 parts
  1. 0:00HookHey, ladies, if you love a wispy lash look, you need to try Mafee lashes out.
  2. 0:05EvidenceI'm using the lunatic, and my lash map was 2 16, 2 14, 2 12, and 1 10. First step, curl your lashes.
  3. 0:13DemoAnd then you just want to put the bond at the base of your lash, just like this. And then you just want to gently apply the lash on your waterline.…
  4. 0:39EvidenceI'm using the mapping lashes, and I'm also using the Lumi kit. Bye, guys.
Mavphnee Lightweight Lash Cluster Kit, Wispy CC Curl…
Play video0:53377k views
Result first4.8 s hook
“Hey, guys, if you like this lash look, keep watching. I'm using the Mafine lashes.”
Script breakdown5 parts
  1. 0:00HookHey, guys, if you like this lash look, keep watching. I'm using the Mafine lashes.
  2. 0:05DemoThese lashes are one of my favorites because that they do already come with built in spikes. First step, you just want to start by curling your…
  3. 0:16ProblemThey're super easy to apply and take me no more than, like, five minutes to do.
  4. 0:20DemoApplication process is really easy, so if you are a beginner, you should definitely try these lashes out. This is how the first eye looks. I'm gonna…
  5. 0:45Call to actionThey look super cute, and I'm gonna link them in the orange car below. I'm using the mafee lashes. And I'm using the lunatic. Bye, guys.
Mavphnee Lightweight Lash Cluster Kit, Wispy CC Curl…
Play video0:30375k views
Statement4.1 s hook
“Every time I end up wearing mascara and wipe my eyes, this constantly happens.”
Script breakdown6 parts
  1. 0:00HookEvery time I end up wearing mascara and wipe my eyes, this constantly happens.
  2. 0:04EvidenceThis is the main reason why I love these lash clusters.
  3. 0:08ProblemThey take me no more than five minutes to apply.
  4. 0:11DemoAnd the best part, I never have to worry about, like, smearing or smudging my mascara. And this is coming from someone who always wore lash…
  5. 0:23ProblemIf you're tired of mascara like I was, you should definitely check out these lashes.
  6. 0:27Call to actionI'm using the matte lashes, and I'm gonna leave them in the orange cart below.
Mavphnee Lightweight Lash Cluster Kit, Wispy CC Curl…
Play video0:45329k views
Statement4 s hook
“Hey, guys, if you like this lash look, you need to try Mafine lashes out.”
Script breakdown3 parts
  1. 0:00HookHey, guys, if you like this lash look, you need to try Mafine lashes out.
  2. 0:04DemoFirst step, you just want to start by curling your lashes and then putting the bond at the base of your lash. Just want to apply the bond just like…
  3. 0:41EvidenceI'm using the mafee lashes, so. Bye, guys.
Mavphnee Lightweight Lash Cluster Kit, Wispy CC Curl…
Play video1:35285k views
Question4.5 s hook
“Okay, but what's the difference between the curve case and the matte curve case?”
Script breakdown6 parts
  1. 0:00HookOkay, but what's the difference between the curve case and the matte curve case?
  2. 0:05DemoIn case you're wondering, I'm here to help. I, for one am a person who really enjoyed the OG curve case formula, but I know for some this was just…
  3. 0:53ProblemSay, the matte one is more of a sad matte finish in my opinion, and I don't have a problem like blending it out.
  4. 0:59DemoIt goes with all my other products just like the OG curve case does. Definitely gives me a more blurred finish and I do like that. So I feel like if…
  5. 1:19EvidenceBut I hope this was helpful so you can see like the difference in formulas cause it still has a glow but it's not as glowy as the original and it…
  6. 1:31DemoSo let me know! Are you still team O. G. Curve case or are you team Matt curve case?
Multi-Use Matte Cream Blusher & Bronzer Contour Makeup…

Hooks that opened them

  • “When this eyebrow pencil exists, you have no excuse for bad brows.”Statement4.1 sWatch6.2M views
  • “A lot of you have noticed I've updated my base routine.”Statement4.2 sWatch2.6M views
  • “Okay, ready? Watch this.”Question1.5 sWatch594k views
  • “Hey, ladies, if you love a wispy lash look, you need to try Mafee lashes out.”Result first4.7 sWatch387k views
  • “Hey, guys, if you like this lash look, keep watching. I'm using the Mafine lashes.”Result first4.8 sWatch377k views
  • “Every time I end up wearing mascara and wipe my eyes, this constantly happens.”Statement4.1 sWatch375k views
  • “Hey, guys, if you like this lash look, you need to try Mafine lashes out.”Statement4 sWatch329k views
  • “Okay, but what's the difference between the curve case and the matte curve case?”Question4.5 sWatch285k views

Makeup

Rank by units sold
#2,923
Of 22,947 products
Price against the category
66% higher
Median $14.90

Selling about as much

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