Beauty & Personal CareMakeupMakeup Brushes

tarte concealer paw brush - angled for seamless application

Rated 4.8222 reviewsSold by Tarte CosmeticsOfficial shop

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Sold: 831,410
Sold per day: +428
Price: $37.70
New reviews: 0
Video views: 4.1M
Creators: 2

Updated Oct 21, 2026

Videos selling this

2 videos

Usual openingStatement2 of 2 videos

Hook length4.7 sTypical

Deal mentioned at2:171 of 2 videos

Asks to buy at1:272 of 2 videos

Video length2:12Typical

No. 11:444.1M views

Statement6.3 s hook

“It's back! It's back, it's back! If you've been waiting for the light medium peach color corrector from Tarte, it's back. It's so good.”

Script breakdown9 parts

0:00HookIt's back! It's back, it's back! If you've been waiting for the light medium peach color corrector from Tarte, it's back. It's so good.
0:06EvidenceI've been using this sparingly because I never knew if I was gonna be able to have another one.
0:12DemoI have one coming in the mail and I might order some more cause I don't wanna ever go without it. Um, it. It. It's my favorite color corrector. It…
0:52EvidenceMy sister just uses her finger, so if you don't, I mean, it comes with the brush free right now, and it is this brush. It used to be a mystery…
1:02DemoIf it changes, don't get mad at me.
1:04Call to actionJust always pay attention to what brush it puts in your cart.
1:06DemoAnd then You'll know. Um, but you can get this one separately if you want.
1:10EvidenceBut my sister loves putting it on with just her finger, she said, because she likes to, like, warm it up. But look at this without. With.
1:19DemoWithout. With. Like, it's so good. And it's just. It's just my favorite product ever. And I think if I were to only have one product, it would be…

Kaley SolitroMar 16

2:40227 views

Statement3.1 s hook

“Let's do a first impression of this new product from Tarte.”

Script breakdown12 parts

0:00HookLet's do a first impression of this new product from Tarte.
0:03DemoThis is called the Face Card. Never declines, and I'm very skeptical because I didn't like the last one that they did. They're under eye corrector.…
0:58EvidenceOkay. I'm not sure if the brush is super helpful, because you'll notice that it's like tugging on my skin as I'm using it.
1:08DemoSo I'm going to try to just pat it. That's already a noticeable difference. Going back to my tried and true, because I'm having troubles blending…
1:31Problembut that's like a deep wrinkle that might be hard to cover up.
1:34DemoThis is what it looks like when I cover both of my under eyes. It doesn't feel like I have anything on my under eyes, which is nice. There's that…
1:50Call to actionMake sure that if you are purchasing a concealer and you have mature skin from Tarte, that it is the creamy. If I can find it, I will link it. In…
2:01DemoI'm gonna have to test it out a little bit more for initial application.
2:08Call to actionbut I prefer this one. So if I can, I will try to link just this brush.
2:13DemoBut sometimes when you get the concealer, you also get a brush as well.
2:17OfferSo I'll look it and see if I can find some deals for you. Anyway, hopefully you guys appreciated this honest review on this product.
2:24DemoIt is being hyped up like crazy, particularly by women who don't have mature skin. So that's interesting. I think there's three different shades.…

PainfreebeautyOct 23

HookProblemDemoEvidenceOfferCall to action

Creators selling this

2 found

Kaley Solitro@kaleysolitro
Followers
59k
Videos
1
Views
4.1M
Likes
18k
Latest
Mar 16
4.1M
Also sells
Painfreebeauty@painfreebeauty
Followers
163k
Videos
1
Views
227
Likes
6
Latest
Oct 23
227
Also sells
+5 more

Hooks that opened the top videos

“It's back! It's back, it's back! If you've been waiting for the light medium peach color corrector from Tarte, it's back. It's so good.”Statement6.3 sWatch4.1M views
“Let's do a first impression of this new product from Tarte.”Statement3.1 sWatch227 views

How similar products are sold

5 videos, 2 products

Usual openingStatement4 of 5 videos

Hook length3.3 sTypical

Deal mentioned at0:123 of 5 videos

Asks to buy at4:282 of 5 videos

Video length1:33Typical

0:5036M views

Statement3.3 s hook

“To the girl who said that this is like an espresso shot for underneath your eyes.”

Script breakdown4 parts

0:01HookTo the girl who said that this is like an espresso shot for underneath your eyes.
0:04DemoGirl, you are not playing. This is Tarte's new Blur Concealer.
0:09OfferIn this bundle, you are also getting this brush. This brush alone retails for $30 and you can only get this bundle off of TikTok Shop. It is not…
0:18DemoI also love to use this brush to blend out my foundation. And look at that. In a matter of seconds. Looks like I got sleep. Doesn't look like I got…

Sammy CakesJun 21

tarte Big Stick Energy duo – shape tape concealer stick &…

7:36500k views

Command2.5 s hook

“Get ready with me while I answer some of y'all's questions.”

Script breakdown31 parts

0:00HookGet ready with me while I answer some of y'all's questions.
0:03DemoFor my last get ready with me, we will start off with where i'm from. I'm originally from saint bernard, louisiana. Show me whatever you want to…
0:13EvidenceThen I was taken away from my mother, um, and I had to move with my dad in Mandeville.
0:20DemoSo I went to school over there from sixth, seventh, eighth, ninth, 10th, and 11th grade. And then Hurricane Katrina hit, and then I moved over here…
0:34EvidenceSo I've been here since high school, senior year, high school.
0:40DemoI couldn't list all of the products in my last get ready with me because I had music playing in the background. So I will list them all this time.…
0:55EvidenceMy mom had a lot of issues.
0:57DemoMedical issues, which caused her to take pills, and I believe. I guess that made her become a pillhead. She used to wake me up in the middle of the…
1:29EvidenceOreo luminous Shade 9:03 I do have a half brother from my dad.
1:38DemoHe's way older than me, but he is now a she. Whatever floats her boat. We've never really had much of a relationship, so it doesn't really faze me.…
2:00EvidenceBorn this way concealer. My mom always favored my brother.
2:04DemoShe was always jealous of me.
2:07ProblemI hate to say that word because it's dumb as a parent to say that you're jealous of your child. Especially now that I'm a mom.
2:13EvidenceI am always, always proud of my kids no matter what.
2:17DemoAnd it makes me sad that parents that can be jealous of their children. Anyways, um, I just knew that she was always different, so I didn't want to…
2:56Evidenceit's crazy. My dad is still here.
2:59DemoHe's local to me. Um, I talk to him. I just don't have the best relationship with them. But it's not a bad relationship. Mark's parents have showed…
3:41EvidenceI love this stuff. Very, very,
3:47Demoabout to say coverable. Very, very, um, full coverage. And it's. I love the consistency of it. They do have fake ones on Amazon. People are…
4:09EvidenceI will share one more thing about my mom that will show you the type of person that she is.
4:14DemoSo inside of her nose, she was saying that she was waiting for me to deliver. Morgan, like, find out the day that I was gonna have her. But nobody…
4:55EvidenceI am Spanish. I look more like my mom's side of the family, which, um, are from Spain, the Canary Islands.
5:04DemoAnd it's so funny, cause over the weekend I was like, I wonder what people from the Canary Islands look like.
5:07EvidenceSo I googled people from the Canary Islands and I'm about to show you a picture, cause they look like me. My dad is like French and something, I…
5:15DemoBut I don't feel like I look anything, um, like him. My great grandma did not speak any English. She spoke all Spanish. Hold on, let me show you a…
6:23EvidenceI worked two dental office jobs, Monday through Thursday, and then another office Friday and Saturday. On the weekends that I didn't have Morgan.…
6:33DemoSo I would work on Sundays and Wednesdays. And then if they had, like, groups with the people at church that needed their kids watch, I would do…
6:51EvidenceI worked in the dental field for 16 years before I officially did TikTok and Mom Life by myself. And it's already at nine minutes long. I use…
7:02DemoComes in pink and translucent. I met Mark at a Mexican restaurant. Me and an old friend was out one night, and he was there. I already explained all…
7:29Call to actionI absolutely love it. I will link setting my face with the dibs.
7:33DemoAnd that is all I have time for today.

Valerie RogersMay 13

tarte Big Stick Energy duo – shape tape concealer stick &…

1:24109k views

Statement4.7 s hook

“This is genius. Tarte came out with their Shape Tape concealer in stick form.”

Script breakdown6 parts

0:00HookThis is genius. Tarte came out with their Shape Tape concealer in stick form.
0:05DemoThis is genius. Look at that. I'm gonna go right in and apply that under my eye.
0:12OfferThey were kind enough to send me my under eye shade as well as my skin tone shade, and right now they have a bundle that includes these two brushes.…
0:25DemoOh, I just love this Shape Tape concealer. It's just so good. Very nice for mature skin. Look how pretty that is. Let's try this one under the eye.…
0:53EvidenceThey also sent me one that just matches my skin tone, so I'm just gonna do a little bit here.
1:00DemoAnd I love using concealer for all over complexion. I just think it's so good, and it's so lightweight. Yeah, you're gonna want this brush. I…

Rancobeauty - Mature BeautyMar 11

tarte shape tape™ concealer brush

1:5927k views

Statement1.8 s hook

“Okay, another thing. You guys are not in trouble.”

Script breakdown6 parts

0:00HookOkay, another thing. You guys are not in trouble.
0:02DemoYou have been in trouble a lot lately. Um, but you guys are not in trouble. I'm just going to put this here. I'm not gonna share the comment only…
1:21ProblemLet me tell her that. I fucking hate it. Why? Why?
1:30DemoSo let's. Again, this is my fifth reminder this week. Just enjoy the vibes. Just enjoy the vibes, okay? If you like being here. Um.
1:42ProblemAnd, like, I hate to say it, but, like, this is not a forum for constructive criticism. I get it. I get it.
1:48DemoIt's. I'm sharing, and it's me kind of opting into opinions. I totally get that. But I also am allowed to say I don't like it.

trapezoidmouthOct 15

tarte Big Stick Energy duo – shape tape concealer stick &…

1:3317k views

Statement5.3 s hook

“She gave me good genetics as far as aging goes, but we both got horrible dark circles.”

Script breakdown13 parts

0:00HookShe gave me good genetics as far as aging goes, but we both got horrible dark circles.
0:05DemoI'm 39, she's 56.
0:08ProblemThis concealer, normally we hate concealers, but this one, it's so creamy and it doesn't get into your fine lines and wrinkles.
0:16DemoCause normally I feel like concealers make our under eyes look creepy, worse, and actually give away our age. I want you to watch this. Thankfully,…
0:29EvidenceLook at the difference that's gonna make in, like, two seconds. It comes with this brush, that free brush that fits perfectly. Oh, my gosh. Look at…
0:38DemoLook at, like, look what that just did. I actually look alive. I don't look like a zombie. Go closer. Show them. What?
0:44EvidenceLook at that. Look at the difference.
0:48DemoAnd then go. You see how, like, it's smooth and blurring and it doesn't settle into any of her fine lines and wrinkles and you.
0:55ProblemConcealers normally suck, and I hate them, but this one by Tarte, this is their blurring, their shape Tape blur. If you have mature skin like me.…
1:07DemoI can't believe. I can't even believe I'm gonna be 40, like, next year. You're gonna be 40? I know.
1:12Evidence39 sounds so weird, but anyways, we wanted to show you this because it works so good on both of us.
1:17DemoThis is the shade 29, and. And it just completely blurs and brightens. Like, look at That did. She took my brush. Oh, sorry. I have my own. My bad.
1:27Call to actionAnyways, we'll link it cause I think there's actually a sale going on right now, but you guys can check. Like, look, it's so. It's so good.

Priscilla ✨Oct 14

tarte Big Stick Energy duo – shape tape concealer stick &…

Hooks that opened them

“To the girl who said that this is like an espresso shot for underneath your eyes.”Statement3.3 sWatch36M views
“Get ready with me while I answer some of y'all's questions.”Command2.5 sWatch500k views
“This is genius. Tarte came out with their Shape Tape concealer in stick form.”Statement4.7 sWatch109k views
“Okay, another thing. You guys are not in trouble.”Statement1.8 sWatch27k views
“She gave me good genetics as far as aging goes, but we both got horrible dark circles.”Statement5.3 sWatch17k views