Beauty & Personal CareMakeupMascara

tarte x @itsmaureenkelly lash cocktail - tartelette tubing mascara & primer

Rated 4.540,320 reviewsSold by Tarte CosmeticsOfficial shop

No Score yetA product gets a Score after 4 weeks of review history.

Sold
504,680
Sold per day
+208
Price
$36.40
50% off
New reviews
324
7 days
Video views
61M
41 videos
Creators
28
Found so far

Updated Oct 21, 2026

Videos selling this

Top 12 of 41
Usual openingStatement8 of 18 videos
Hook length5.2 sTypical
Deal mentioned at0:0812 of 18 videos
Asks to buy at0:2610 of 18 videos
Video length0:43Typical
Play videoNo. 10:5461M views
Statement2.6 s hook
“Of course I can do the other eye in front of y'all.”
Script breakdown3 parts
  1. 0:00HookOf course I can do the other eye in front of y'all.
  2. 0:03DemoI will even remove the makeup from it first. You can see this one has completely bare lashes nothing attached this one I already did the primer. I…
  3. 0:48OfferYou're gonna get the primer and the regular mascara just for the price of the primer on its own. Have any questions? Let me know.
Play video0:46163k views
Question1.6 s hook
“Hey, what you doing?”
Script breakdown4 parts
  1. 0:00HookHey, what you doing?
  2. 0:02EvidenceI bought that tarte stuff. Look, the primer stuff, it works. I didn't think it would. You know, I wore lash extensions for years.
  3. 0:10DemoYears. And then I was like, I'm about to do my natural lash thing, girl, this primer. Anyway, I got the black. No, no, I got the brown mascara. I'm…
  4. 0:38Call to actionI'mma link it. Look, it looks good. Look, i'mma call you back and let you know if I made it or not, okay? Get this. Bye.
Play video1:025.4k views
Statement8.9 s hook
“This is not gonna be one of those videos where I tell you, do not buy this thing, and then give you a list of all the good things about the product, and then at the end it just say,”
Script breakdown8 parts
  1. 0:00HookThis is not gonna be one of those videos where I tell you, do not buy this thing, and then give you a list of all the good things about the product,…
  2. 0:09Offerthere's just a sale. And so that's why I'm taking back. No, I genuinely have a bone to pick with this brand. I'm being serious.
  3. 0:16EvidenceI've been using the black tart tubing mascara for about a year now, and I wanted brown, and I got brown.
  4. 0:27DemoTell me why the texture is. It's not anywhere close to the black.
  5. 0:34EvidenceAnd don't mind my eyelashes right now, I'm wearing it, but I cried a lot today, so that's why they look like that.
  6. 0:39DemoBut for the girls that like to wear brown tart, you better fix this, because this is. No, not it.
  7. 0:46Call to actionBut I'm gonna have the link to the black because it actually does work.
  8. 0:51OfferAnd I know that they're gonna be doing crazy sales for all the holidays and Black Friday, so restock on the black, but the brown just isn't up to…
Play video0:194.9k views
Result first4 s hook
“The results are insane. That they are just giving this mascara away for free right now.”
Script breakdown4 parts
  1. 0:00HookThe results are insane. That they are just giving this mascara away for free right now.
  2. 0:04DemoWhen you buy the Tarlet Tubing primer blows my mind. Like, hello! They do feel like this white primer beefs things up a notch. You just go in, coat…
  3. 0:14EvidenceFree tarlet tubing mascara, and here is the freaking results.
  4. 0:17OfferLike, this is a deal too good to pass up.
Play video0:243.7k views
Statement7.1 s hook
“As I suffer from shiny object syndrome, no matter how many different to be mascaras I try, I always end up right back here at target.”
Script breakdown4 parts
  1. 0:00HookAs I suffer from shiny object syndrome, no matter how many different to be mascaras I try, I always end up right back here at target.
  2. 0:07Call to actionYou click that cart, you will see that right now is the most amazing time to stop back up on these. Right now you can get their bundle that has both…
  3. 0:17EvidenceHands down, this has been the only one that has truly worked wonders for me.
  4. 0:22Call to actionI'm gonna link this down below so you can check it out.
Play video0:561.2k views
Result first11.5 s hook
“Holy long lashes. I love having long eyelashes, but I do not like dealing with the glue that comes with lash strips or, like, the fallout of my eyelashes that comes with lash extension.”
Script breakdown5 parts
  1. 0:00HookHoly long lashes. I love having long eyelashes, but I do not like dealing with the glue that comes with lash strips or, like, the fallout of my…
  2. 0:12DemoSo I've just been using this tart tubing primer and mascara. The whole point of the primer is to make your lashes look longer and thicker than they…
  3. 0:37OfferI love using both of these together, and so I always just I both of them on the bundle deal that Tarte has where you can get the primer and then it…
  4. 0:46DemoIf I went anywhere else to buy both of these, it would cost me twice as much.
  5. 0:50EvidenceI get people asking me all the time if my lashes are natural, and I do not blame them. I mean, look at that before and after.
Play video0:521.1k views
Question2.7 s hook
“What's up? YouTube, YouTube, YouTube, YouTube.”
Script breakdown2 parts
  1. 0:00HookWhat's up? YouTube, YouTube, YouTube, YouTube.
  2. 0:03DemoOkay, today we're gonna be trying, um, this. This lash stuff. You see, I don't have no fucking lashes, so. Alright, first things first. Curler.…
Play video0:391.1k views
Statement10.8 s hook
“I used to not be able to wear mascara because my eyes were too small so every time like my bottom lashes would always hit my under eye like that fold right there”
Script breakdown4 parts
  1. 0:00HookI used to not be able to wear mascara because my eyes were too small so every time like my bottom lashes would always hit my under eye like that…
  2. 0:11Evidenceso I used to never be able to use mascara because it would just smudge but recently I've been using tubing mascara um I think you can use any kind I…
  3. 0:21Demoto use and I have not had any issues with smudging especially underneath my eyes tubing mascara is also really great because it's easy to take off
  4. 0:31Evidenceit kind of just peels off of your eyelashes but yeah tubing mascara just tried it out been trying it out for a little bit game changer
charSep 29
Play video1:271k views
Offer first10 s hook
“I ran and added these two to my car because look at my lashes I got two of these this is Tarte but if I said I would just pay for one it wasn't a limited time sale but you got the tube and primer”
Script breakdown5 parts
  1. 0:00HookI ran and added these two to my car because look at my lashes I got two of these this is Tarte but if I said I would just pay for one it wasn't a…
  2. 0:10Demoand then the tube and mascara but the way Tarte did my lashes oh my goodness okay we're gonna do the other side and I'm so excited I feel like the…
  3. 0:31Evidencenow because that's the primer did you see the end results I'm not gonna lie that primer stuff does dry really quickly I'm gonna clean it up at the…
  4. 0:42Demoand really make these lashes pop and people gonna be thinking oh she got her lashes on she got individually lashes do she got a strip no girl I got…
  5. 1:13Call to actionif y'all don't hurry up and go run and put tart in your cart right now that limited time so that they got on this right now you basically getting…
HookProblemDemoEvidenceOfferCall to action

Creators selling thisCreators on the videos found so far. There may be more.

28 found

Hooks that opened the top videos

  • “Of course I can do the other eye in front of y'all.”Statement2.6 sWatch61M views
  • “Hey, what you doing?”Question1.6 sWatch163k views
  • “This is not gonna be one of those videos where I tell you, do not buy this thing, and then give you a list of all the good things about the product, and then at the end it just say,”Statement8.9 sWatch5.4k views
  • “The results are insane. That they are just giving this mascara away for free right now.”Result first4 sWatch4.9k views
  • “As I suffer from shiny object syndrome, no matter how many different to be mascaras I try, I always end up right back here at target.”Statement7.1 sWatch3.7k views
  • “Holy long lashes. I love having long eyelashes, but I do not like dealing with the glue that comes with lash strips or, like, the fallout of my eyelashes that comes with lash extension.”Result first11.5 sWatch1.2k views
  • “What's up? YouTube, YouTube, YouTube, YouTube.”Question2.7 sWatch1.1k views
  • “I used to not be able to wear mascara because my eyes were too small so every time like my bottom lashes would always hit my under eye like that fold right there”Statement10.8 sWatch1.1k views
  • “I ran and added these two to my car because look at my lashes I got two of these this is Tarte but if I said I would just pay for one it wasn't a limited time sale but you got the tube and primer”Offer first10 sWatch1k views
  • “Honestly, before I started using Tarte's tubing primer I did not get the hype.”Statement4.1 sWatch1k views

Sales

Sold per dayLighter bars are averages over several days.

tarte x @itsmaureenkelly lash cocktail - tartelette tubing mascara & primer: sold per day

Total sold

tarte x @itsmaureenkelly lash cocktail - tartelette tubing mascara & primer: total sold

Price

tarte x @itsmaureenkelly lash cocktail - tartelette tubing mascara & primer: price

New reviews

tarte x @itsmaureenkelly lash cocktail - tartelette tubing mascara & primer: new reviews per day
Last 7 days
324
Since Sep 26
2,075
Verified buyers
100%
Sold per review
13

Mascara

Rank by units sold
#2
Of 661 products
Price against the category
127% higher
Median $16.02

Selling about as much

Tarte CosmeticsOfficial shop

Sold
8,496,865
Products
167
Followers
2,359,160
Videos
4,578
Rating
4.5
Reviews
434,902

All products from this shop

Ratings

  • 5 30,205 76%
  • 4 3,035 8%
  • 3 2,148 5%
  • 2 1,305 3%
  • 1 2,808 7%

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