Beauty & Personal CareHaircare & Styling

Temporary 1-Step Gray Hair & Beard Root Touch-Up Stick, Blendable Natural Concealer, Instant Coverage…

Rated 3.9155 reviewsSold by FortuneSoft

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Sold: 1,398
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Price: $9.99
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Updated Oct 19, 2026

How similar products are sold

8 videos, 6 products

Usual openingStatement6 of 7 videos

Hook length6.8 sTypical

Deal mentioned at1:092 of 7 videos

Asks to buy at1:174 of 7 videos

Video length0:56Typical

2:029.7M views

Statement11 s hook

“this is for all my grey girls looking to precisely cover up all this grey regrowth without making a trip to the salon you are anything like me you know that if you are grey and your hair grows fast”

Script breakdown6 parts

0:00Hookthis is for all my grey girls looking to precisely cover up all this grey regrowth without making a trip to the salon you are anything like me you…
0:11Evidencethat 10 days out you start looking like this but Style Edit has created a pencil that gives you a precise root touch up just in the areas where you…
0:23Demothis is just absolutely genius especially when you don't need as much cover up so I have already done this side and look at how beautiful this…
1:34Evidenceonly is my hair not grey but it just looks so much fuller because I was able to like colour in those like thinning areas so much product in this
1:44Demothis will last you forever I mean that's a lot the pencil and the powder I won't need to get my colour done for at least another five or six weeks
1:54Call to actionthis is on sale now only on TikTok Shop for $22 other retailers are selling it for that I'm telling you grab it now before it sells out

Your_Mane_GirlJul 7

Style Edit Root Touch Up Stick – Instant Gray Root…

0:283.8M views

Statement3.7 s hook

“If you have grey hair, whether on your head or beard, stop dying immediately.”

Script breakdown6 parts

0:00HookIf you have grey hair, whether on your head or beard, stop dying immediately.
0:04DemoChemical hair dyes damage your hair follicles over time.
0:07Call to actionWhen greys pop up, just grab this grey hair concealer stick, glide it on and all greys are completely covered.
0:13EvidenceMade with one hundred percent natural plant extracts, it's gentle on skin and lasts for months per stick.
0:18DemoI used to dye my greys every month, but now I haven't dyed them in half a year. Try this grey coverage comb today! Available in black and brown!
0:25OfferSpecial offer plus free shipping right now, so seize the big discount and order today!

Bloom TroveFeb 4

20ml Temporary One‑Time Hair Color Touch‑Up Stick, Easy…

2:34279k views

Statement10.4 s hook

“I've gotten so many questions since I did the video on my new way to cover my gray, which makes me feel really good cause that means I'm not alone in hating the way gray hair makes me look and feel.”

Script breakdown10 parts

0:00HookI've gotten so many questions since I did the video on my new way to cover my gray, which makes me feel really good cause that means I'm not alone…
0:11DemoSo I'm gonna answer the top questions that I had. The size. It's literally almost the size of a lip gloss. So you can take it anywhere you go, you…
0:22EvidenceAnd then you're gonna stop somewhere, you're like, dang, I have gray hair. Or for a photo, just dab on really quick. It works great.
0:29DemoA lot of people had to ask me like, oh, how does it feel? You can definitely feel it. I have some on right now. You can definitely feel it. However,…
1:00EvidenceI'll show you some really white areas so that you can see how it works. Sweat proof and it's waterproof.
1:08DemoSo in order to take it off you Literally have to massage your shampoo through it, and you'll see it come out just like you do the spray. I promise…
1:17EvidenceI've used them all. I've been gray on top of my head since I was, like, 31. It's gotten worse. Yes, but since 31.
1:24DemoSo here you see how much gray. This is how much gray hair I have in the crease that I showed you right now. Another thing I like about this that is…
2:30Call to actionIf you're gonna buy it, why not buy it for me?
2:32DemoBecause sharing is caring. Thank you.

ItsDeeAgainDec 12

Color & Conceal Root Touch-Up, Hairline Filler & Gray Hair…

1:222.6k views

Statement4.9 s hook

“I have so many samples. So open a couple things that I got from TikTok Shop this week.”

Script breakdown6 parts

0:00HookI have so many samples. So open a couple things that I got from TikTok Shop this week.
0:05DemoFirst off, I got some black hair shampoo.
0:08ProblemAnd if you hate dying your hair every single month, but you still want it to look super black, get you a black hair shampoo.
0:16DemoLuckily I got sent two of them, so I'm gonna go ahead and test out both of them. I also got more glycolic acid and I literally run through this…
0:31EvidenceIt works amazing. I got the bombest smelling candle ever.
0:36DemoThis is grapefruit and sea salt and I kid you not, it smells so, so fresh. This perfume. Let me not even get started on this perfume. This smells so…

therealnimzayApr 12

MJDMJD Hair Dye Shampoo 5-in-1, Instant Hair & Beard Color…

0:29552 views

Statement1.4 s hook

“This is the root concealer.”

Script breakdown4 parts

0:00HookThis is the root concealer.
0:02DemoYour girls completely white headed. So see that? I'm gonna shake it. We're gonna put some on there. You see the. See that? Love that for me.
0:16EvidencePerfect. It extends, and I don't want to get my hair done as often.
0:19DemoNow what I do is I let this dry, and then I'll kind of brush through it. I'm gonna let it dry first. So in the meantime, I'm gonna drop her below…

justsimplymarlana🌷Oct 11

Style Edit Root Concealer Touch Up Spray – Instant Gray…

0:56414 views

Problem first11.7 s hook

“I'm gonna make this so easy for you to fix this problem. Guys, if you have not tried the style edit root touch up products,”

Script breakdown4 parts

0:00HookI'm gonna make this so easy for you to fix this problem. Guys, if you have not tried the style edit root touch up products,
0:12Demoyou don't know what you're missing. There is easy as can be. There are sprays and it'll completely cover those roots. Look at that. There's colours…
0:39Call to actionNo matter which of these style edit products you choose, they are all incredible and they are all so easy to use, so I dropped them right here into…
0:50DemoGrab yourself some style edit today, save yourself some money having to run back to the hairdresser all the time for root touch up.

Jackie TBMay 1

Style Edit Root Touch Up Stick – Instant Gray Root…

0:569 views

Statement6.8 s hook

“If you don't like the sprays for root touch UPS, um, I recommend this product,”

Script breakdown3 parts

0:01HookIf you don't like the sprays for root touch UPS, um, I recommend this product,
0:08Evidencewhich I use on these here, and you can just colour them in, see how it works there. I really like this. I got this colour, dark brown.
0:24DemoYou can see how it's covering up those grays I have on the sides there. Highly recommend this. Also, this is by Style. Edit get it zoomed in there.…

happyshopperOct 21

Style Edit Root Touch Up Stick – Instant Gray Root…

0:152.5k views

3-Color Quick Touch-Up Hair & Beard Dye Stick, Covers Hair, Waterproof, Long-Lasting, Natural Finish,…

Three ButterflyApr 30

3-Color Quick Touch-Up Hair & Beard Dye Stick, Hair Root…

Hooks that opened them

“this is for all my grey girls looking to precisely cover up all this grey regrowth without making a trip to the salon you are anything like me you know that if you are grey and your hair grows fast”Statement11 sWatch9.7M views
“If you have grey hair, whether on your head or beard, stop dying immediately.”Statement3.7 sWatch3.8M views
“I've gotten so many questions since I did the video on my new way to cover my gray, which makes me feel really good cause that means I'm not alone in hating the way gray hair makes me look and feel.”Statement10.4 sWatch279k views
“I have so many samples. So open a couple things that I got from TikTok Shop this week.”Statement4.9 sWatch2.6k views
“This is the root concealer.”Statement1.4 sWatch552 views
“I'm gonna make this so easy for you to fix this problem. Guys, if you have not tried the style edit root touch up products,”Problem first11.7 sWatch414 views
“If you don't like the sprays for root touch UPS, um, I recommend this product,”Statement6.8 sWatch9 views