The Balm Collection

Rated 4.5347 reviewsSold by The Ordinary StoreOfficial shop

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Sold: 3,705
Sold per day: +1.3
Price: $24.70
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Updated Oct 22, 2026

How similar products are sold

8 videos, 4 products

Usual openingStatement7 of 8 videos

Hook length3.3 sTypical

Deal mentioned at0:107 of 8 videos

Asks to buy at0:288 of 8 videos

Video length0:33Typical

0:443.9M views

Statement1.6 s hook

“If you cheat on your man, keep scrolling.”

Script breakdown8 parts

0:00HookIf you cheat on your man, keep scrolling.
0:02DemoIf you don't, this is for you specifically if he has a beard. This is from Viking Revolution, and it is literally the best thing.
0:08EvidenceI'm so excited to give this to my husband this year.
0:10DemoThis comes with the beard bombs, and they absolutely smell amazing. This kit came with coffee and whiskey, spiced vanilla and sandalwood. It comes…
0:29EvidenceIngredients for Viking Revolution are absolutely amazing, and I'm confident that it's not gonna break my husband's face out. There's no allergies to…
0:36DemoIf your husband does or your man does have allergies to coconut oil, don't get these for him because there is coconut oil.
0:41OfferThanks! A great gift and it's an amazing deal.
0:43Call to actionI'm gonna put it in the orange part so you can grab one, too.

Samantha lyn 💍Dec 4

Viking Revolution Ultimate Beard Care Collection - Includes…

0:34479k views

Statement9.1 s hook

“Oh, Burt's Bees just dropped this cutie little bag, and not only does it look just like their lip balms, it is full of them, too!”

Script breakdown5 parts

0:01HookOh, Burt's Bees just dropped this cutie little bag, and not only does it look just like their lip balms, it is full of them, too!
0:10OfferThis bundle comes with a little bag plus seven lip balms.
0:13DemoYou're gonna get wheat, Mandarin, Original, Watermelon, Cucumber, Mint, strawberry, vanilla bean, and sweet peach. Plus this, like, super cute…
0:25EvidenceI am absolutely obsessed with all things Burt's Bees.
0:28Call to actionIf you want to get your hands on this limited edition bundle, I'll go ahead and link it for you below so you can grab it while it's still in stock.

Lauren Your Mom FriendApr 13

Burt's Bees Lip Balm Gift Set with Exclusive Zipper Pouch…

0:4417k views

Statement3.7 s hook

“Ain't no way this is a lip balm. It's winter, and your lip definitely gonna get dry.”

Script breakdown5 parts

0:00HookAin't no way this is a lip balm. It's winter, and your lip definitely gonna get dry.
0:04DemoThis is a glass tinted lip balm that I got because it's pink. Listen, it's tinted, right? Ain't no way this is a lip balm. So pretty. It's giving…
0:29Call to actionIt's winter time, so y'all definitely can go grab one of these. I'm going to blend the ice. Shopping cart. It's a lip balm.
0:34DemoIt's giving lipstick, it's giving lip gloss.
0:37Call to actionY'all definitely need to go get one of these. I'mma link it below in the iron. Shopping cart. This is so cute. Bye.

NiyaJan 4

[TOCOBO Official] Lip Balm Collection (16 variations)…

0:1910k views

Statement2 s hook

“Wish I didn't buy this Ultimate Beard kit.”

Script breakdown3 parts

0:00HookWish I didn't buy this Ultimate Beard kit.
0:02DemoIt's not because of the matching oils and balms. You need that or the boars hair brush. That's what spreads the balm. Not because of the wooden…
0:12OfferIt's because I paid full price, and they're selling it for that. Don't make the same mistake I made. This one is just gonna sell out.

keepit_rolandAug 24

Viking Revolution Ultimate Beard Care Collection - Includes…

0:147.1k views

Statement2.9 s hook

“This is the ultimate beard care collection from Viking Revolution.”

Script breakdown3 parts

0:00HookThis is the ultimate beard care collection from Viking Revolution.
0:03DemoAnd it has everything you need to take care of your beard. You get three beard bombs, three beard oils, a beard filling pen, a beard comb and a…
0:11Call to actionIt's on a really good deal right now if you wanna check it out. It's linked right here.

FerdieshopsOct 24

Viking Revolution Ultimate Beard Care Collection - Includes…

0:187k views

Offer first4.6 s hook

“Don't buy these separately because you can get the whole set for that price.”

Script breakdown3 parts

0:00HookDon't buy these separately because you can get the whole set for that price.
0:05DemoThis is the Ultimate Beard care collection from Viking Revolution, and it has everything you need to take care of your beard.
0:10Call to actionThree beard balms, beard oils, a beard filling pin, beard comb, and a beard brush. This can also be the perfect gift, so if you wanna check this…

FerdieshopsOct 24

Viking Revolution Ultimate Beard Care Collection - Includes…

1:381.9k views

Statement4.6 s hook

“This is how you're gonna get an entire skincare routine that makes you glow without breaking the bank.”

Script breakdown13 parts

0:00HookThis is how you're gonna get an entire skincare routine that makes you glow without breaking the bank.
0:05DemoAnd we're talking high end skincare, y'all. And when I say glow, I mean glow.
0:09OfferLook at the glow. Now, this is Clinique's Glow Bundle valued at over 2 hundred and forty eight dollars.
0:13DemoYou can go ahead and check the orange card to see what you're actually gonna pay. Now, you're gonna get seven full size products.
0:18OfferIncluded in the bundle is a 44 dollar cleansing balm.
0:20DemoY'all, this is their take the day off cleansing balm. You apply it to your face at the end of the day and it literally melts your makeup off, but…
0:34OfferIt's valued at over $29. You're also gonna get a toner valued at over $23. A moisturizer valued at over 40. $8. Y'all, this is my favorite product…
0:43DemoIt is incredibly hydrating. Love the way that it makes my skin feel. I have really sensitive skin and none of this stuff has broken me out. A 41…
1:25Call to actionAn entire skincare routine valued at over $248 for the price that you see in that orange cart.
1:29DemoNow, this is gonna make a lot of women happy this Christmas.
1:31OfferI have no idea how long it's gonna be in stock.
1:33DemoI have no idea how long Clinique is gonna let it go for what they are. It feels like I won the lottery.
1:37Call to actionOkay, I'm gonna drop the link down below. Check it out.

Hannah Paige 🩵Oct 21

[Clinique] Complete Glow Collection | 7 products…

0:321.7k views

Statement2.2 s hook

“Someone needs to check on Clinique and make sure they're okay.”

Script breakdown5 parts

0:00HookSomeone needs to check on Clinique and make sure they're okay.
0:02OfferThis is a seven step skincare routine for that price is absolutely insane. This is a 248 dollar bundle.
0:08DemoAnd yes, these are all full size products. You get the giant tub of take the Day Off Cleansing Balm, Mild Soap Cleanser plus the Clarifying Lotion.…
0:24OfferAnd honestly, at 37 I think my skin looks pretty damn good thanks to this bundle. You can't even get this size bundle at the Clinique counter.
0:30Call to actionMake sure you grab it while it's on TikTok!

Danielle_BelowOct 20

[Clinique] Complete Glow Collection | 7 products…

Hooks that opened them

“If you cheat on your man, keep scrolling.”Statement1.6 sWatch3.9M views
“Oh, Burt's Bees just dropped this cutie little bag, and not only does it look just like their lip balms, it is full of them, too!”Statement9.1 sWatch479k views
“Ain't no way this is a lip balm. It's winter, and your lip definitely gonna get dry.”Statement3.7 sWatch17k views
“Wish I didn't buy this Ultimate Beard kit.”Statement2 sWatch10k views
“This is the ultimate beard care collection from Viking Revolution.”Statement2.9 sWatch7.1k views
“Don't buy these separately because you can get the whole set for that price.”Offer first4.6 sWatch7k views
“This is how you're gonna get an entire skincare routine that makes you glow without breaking the bank.”Statement4.6 sWatch1.9k views
“Someone needs to check on Clinique and make sure they're okay.”Statement2.2 sWatch1.7k views