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The Ordinary Retinol 0.5% in Squalane, Intermediate Retinol Serum for the Face That Is Anti-Aging and Skin Smoothing, 1 Fl Oz

Beauty & Personal CareSkincareSerums & Essences

The Ordinary Retinol 0.5% in Squalane, Intermediate Retinol Serum for the Face That Is Anti-Aging and Skin…

Rated 4.8508 reviewsSold by The Ordinary StoreOfficial shop

No Score yetA product gets a Score after 4 weeks of review history.

Compare with competitorsOpen on TikTok Shop
Sold
6,447
Sold per day
+2
Price
$14.29
New reviews
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Updated Oct 21, 2026

How similar products are sold

3 videos, 3 products
Usual openingQuestion1 of 2 videos
Hook length3.3 sTypical
Deal mentioned at0:462 of 2 videos
Asks to buy at1:231 of 2 videos
Video length0:55Typical
Play video0:239.1M views
Question2.4 s hook
“Looking for a skin routine for textured, blemish prone skin?”
Script breakdown4 parts
  1. 0:00HookLooking for a skin routine for textured, blemish prone skin?
  2. 0:03DemoHere's four steps we recommend. Start with a glowing cleanser to remove makeup and dirt while still hydrating the skin.
  3. 0:07OfferThen either niacinamide 10% plus CINC 1% serum to target dryness, dullness and signs of congestion. Pair it with our Azealic Acid Suspension 10% to…
  4. 0:16DemoFinish your routine with our natural moisturizing factors plus hyaluronic acid that works with your skin to support its natural hydration barrier.…
The Ordinary StoreOct 27
The Ordinary Squalane Cleanser, Facial Cleansing Balm and…
Play video1:26429 views
Statement4.1 s hook
“Okay. I think I tan too much in the summer or something.”
Script breakdown7 parts
  1. 0:00HookOkay. I think I tan too much in the summer or something.
  2. 0:04DemoI already have, like, lines on my head, so I got retinol. It says that it helps with, like, fine lines and dark spots and everything.
  3. 0:12EvidenceI got this one. It's the ordinary brand. I've heard, like, great reviews on it. Comes in a glass bottle, so we're gonna try it out, use it at night.…
  4. 0:23DemoIt says you can use water based creams before you put it on and then heavier creams after. I've never used retinol before, so I wanna do my forehead…
  5. 0:52EvidenceIt says to use it twice a week for best results. And do some of my cheek. I got this brand because all the ingredients were healthy. I'm gonna do…
  6. 1:23Call to actionI'm also gonna put the link to this below.
  7. 1:25OfferIt's on sale right now and it got off TikTok shop.
sillygworllOct 25
The Ordinary Retinol 1% in Squalane, High-Strength Retinol…

Hooks that opened them

  • “Looking for a skin routine for textured, blemish prone skin?”Question2.4 sWatch9.1M views
  • “Okay. I think I tan too much in the summer or something.”Statement4.1 sWatch429 views

Sales

Sold per dayLighter bars are averages over several days.

The Ordinary Retinol 0.5% in Squalane, Intermediate Retinol Serum for the Face That Is Anti-Aging and Skin Smoothing, 1 Fl Oz: sold per day

Total sold

The Ordinary Retinol 0.5% in Squalane, Intermediate Retinol Serum for the Face That Is Anti-Aging and Skin Smoothing, 1 Fl Oz: total sold

Price

The Ordinary Retinol 0.5% in Squalane, Intermediate Retinol Serum for the Face That Is Anti-Aging and Skin Smoothing, 1 Fl Oz: price

Serums & Essences

Rank by units sold
#197
Of 776 products
Price against the category
54% lower
Median $31.20

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The Ordinary StoreOfficial shop

Sold
3,600,417
Products
106
Followers
400,744
Videos
3,704
Rating
4.5
Reviews
296,998

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