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The Ordinary Squalane Cleanser, Facial Cleansing Balm and Hydrating Makeup Remover

Beauty & Personal CareSkincareFacial Cleansers

The Ordinary Squalane Cleanser, Facial Cleansing Balm and Hydrating Makeup Remover

Rated 4.7830 reviewsSold by The Ordinary StoreOfficial shop

No Score yetA product gets a Score after 4 weeks of review history.

Compare with competitorsOpen on TikTok Shop
Sold
9,095
Sold per day
+2.5
Price
$15.49
New reviews
–
Video views
9.1M
1 video
Creators
1
Found so far

Updated Oct 22, 2026

Videos selling this

1 video
Play videoNo. 10:239.1M views
Question2.4 s hook
“Looking for a skin routine for textured, blemish prone skin?”
Script breakdown4 parts
  1. 0:00HookLooking for a skin routine for textured, blemish prone skin?
  2. 0:03DemoHere's four steps we recommend. Start with a glowing cleanser to remove makeup and dirt while still hydrating the skin.
  3. 0:07OfferThen either niacinamide 10% plus CINC 1% serum to target dryness, dullness and signs of congestion. Pair it with our Azealic Acid Suspension 10% to…
  4. 0:16DemoFinish your routine with our natural moisturizing factors plus hyaluronic acid that works with your skin to support its natural hydration barrier.…
The Ordinary StoreOct 27
HookProblemDemoEvidenceOfferCall to action

Hooks that opened the top videos

  • “Looking for a skin routine for textured, blemish prone skin?”Question2.4 sWatch9.1M views

How similar products are sold

6 videos, 5 products
Usual openingStatement2 of 3 videos
Hook length4.1 sTypical
Deal mentioned at1:162 of 3 videos
Asks to buy at1:231 of 3 videos
Video length1:19Typical
Play video1:194.7k views
Problem first10.1 s hook
“If you're someone that has struggled with waterproof eyeliner and waterproof mascara and it never fully coming off but leaving dark circles under your eyes, look no further,”
Script breakdown6 parts
  1. 0:00HookIf you're someone that has struggled with waterproof eyeliner and waterproof mascara and it never fully coming off but leaving dark circles under…
  2. 0:10Demobecause this DDG Oat Milk Cleansing Balm is the easiest, gentlest way to take off all your makeup.
  3. 0:16EvidenceI'm on a full body detox right now, so my skin is currently healing, therefore, I cannot put any makeup on my face.
  4. 0:23DemoBut what I can do is put waterproof mascara on my hand, let it dry, and show you guys just how good this product works. When it's first open up the…
  5. 1:06OfferAnd right now, this cleansing balm is on sale for a limited time on TikTok Shop for just under $20 a bottle.
  6. 1:12DemoKnowing that you can remove a full Face of makeup in just 15 seconds with this product will have you buying it time and time again.
BriaApr 3
[ddg Official Shop] ddg Hydrating Cleansing Balm Makeup…
Play video1:26429 views
Statement4.1 s hook
“Okay. I think I tan too much in the summer or something.”
Script breakdown7 parts
  1. 0:00HookOkay. I think I tan too much in the summer or something.
  2. 0:04DemoI already have, like, lines on my head, so I got retinol. It says that it helps with, like, fine lines and dark spots and everything.
  3. 0:12EvidenceI got this one. It's the ordinary brand. I've heard, like, great reviews on it. Comes in a glass bottle, so we're gonna try it out, use it at night.…
  4. 0:23DemoIt says you can use water based creams before you put it on and then heavier creams after. I've never used retinol before, so I wanna do my forehead…
  5. 0:52EvidenceIt says to use it twice a week for best results. And do some of my cheek. I got this brand because all the ingredients were healthy. I'm gonna do…
  6. 1:23Call to actionI'm also gonna put the link to this below.
  7. 1:25OfferIt's on sale right now and it got off TikTok shop.
sillygworllOct 25
The Ordinary Retinol 1% in Squalane, High-Strength Retinol…

Hooks that opened them

  • “If you have oily skin, we have the perfect routine for you.”Statement2.2 sWatch859k views
  • “If you're someone that has struggled with waterproof eyeliner and waterproof mascara and it never fully coming off but leaving dark circles under your eyes, look no further,”Problem first10.1 sWatch4.7k views
  • “Okay. I think I tan too much in the summer or something.”Statement4.1 sWatch429 views

Sales

Sold per dayLighter bars are averages over several days.

The Ordinary Squalane Cleanser, Facial Cleansing Balm and Hydrating Makeup Remover: sold per day

Total sold

The Ordinary Squalane Cleanser, Facial Cleansing Balm and Hydrating Makeup Remover: total sold

Price

The Ordinary Squalane Cleanser, Facial Cleansing Balm and Hydrating Makeup Remover: price

Facial Cleansers

Rank by units sold
#47
Of 768 products
Price against the category
23% lower
Median $19.99

Selling about as much

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The Ordinary StoreOfficial shop

Sold
3,600,417
Products
106
Followers
400,744
Videos
3,704
Rating
4.5
Reviews
296,998

All products from this shop

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