Beauty & Personal CareMakeup

Big Mood Volumizing Waterproof Mascara

Rated 4.247 reviewsSold by e.l.f. Cosmetics

No Score yetA product gets a Score after 4 weeks of review history.

Sold
568
Sold per day
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Price
$15.50
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Updated Oct 14, 2026

How similar products are sold

8 videos, 6 products
Usual openingStatement3 of 5 videos
Hook length2.7 sTypical
Deal mentioned at0:032 of 5 videos
Asks to buy at0:493 of 5 videos
Video length0:53Typical
Play video3:041.3M views
Result first2.9 s hook
“The before and after is so dramatic.”
Script breakdown11 parts
  1. 0:00HookThe before and after is so dramatic.
  2. 0:03DemoI have tested over 350 mascaras. It has taken me almost four years to do that for you guys. I have even organized and categorized a whole entire…
  3. 0:16EvidenceThere have been a few that have remained at number one for years at a time. Today, I'm going to introduce you to my new number one.
  4. 0:22DemoI'm going to preface this by saying that I am one of the faces of this campaign. I was hired to be a model, not to fall in love with the product…
  5. 0:33EvidenceBy dibs. This is my personal tube that I have been using since April. But for a fair review, like we always do, I'm going to open a freshie.
  6. 0:42DemoWhat makes this such a unique mascara is that you are getting both a primer and a mascara in one, but not the primer that you think it is. Here is…
  7. 1:19ProblemThis is also the formula that you want if you suffer from raccoon eyes by the end of the day, because this will help the black and the pigment stay…
  8. 1:28DemoLet's apply coat one, but of course, not before we do a sniff test. Ah, no smell. Come on in close. We're gonna do one coat of a fresh tube of this…
  9. 2:06EvidenceI am obsessed with this formula.
  10. 2:08DemoAnd as you guys know, I am a girl who really appreciates a silicone brush. I have never had a number one mascara that has been a bristle brush, but…
  11. 2:53EvidenceThis does not mean that I'm gonna stop mascara reviews, but I'm telling you right now, this is my number one, and I don't know how it's gonna be…
DIBS Beauty Double Standard Primer & Mascara Duo Cosmetics…
Play video0:221.1M views
Question2.6 s hook
“Looking for a complete package of mascaras?”
Script breakdown3 parts
  1. 0:00HookLooking for a complete package of mascaras?
  2. 0:03OfferCheck out this which, apart from being cheap, also come with two special features, one with oil avocado and another with protein, those eyelashes…
  3. 0:13Demothe other masks are made up so that those eyelashes look good as Bring extensions worn all the time. Try them, you will not repeat yourself, there…
Prosa Volumizing Thickening Mascara 3-Pack Bundles…
Play video0:28696k views
Statement2.7 s hook
“This is the product that will make you forget about falsies.”
Script breakdown5 parts
  1. 0:00HookThis is the product that will make you forget about falsies.
  2. 0:03DemoAnd your lashes will look like you've been to a beauty salon. Even if you have short lashes, it gives you sunflower lashes and easily makes your…
  3. 0:12EvidenceThis is the result. It looks like I went to get lash extensions, but I didn't. I just brushed them with this.
  4. 0:18DemoPlus, it's water and sweat resistant. I've even tested it while swimming and it doesn't smudge. I think I can't live without it anymore.
  5. 0:26Call to actionI'm leaving the link so you can find it.
lisaMay 22
GECOMO Longwear Waterproof Cosmetic Mascara - Beach Proof…
Play video9:01169k views
Statement2.3 s hook
“Um, okay, so I'm doing my makeup really fast.”
Script breakdown31 parts
  1. 0:00HookUm, okay, so I'm doing my makeup really fast.
  2. 0:02DemoI have a call to jump on here.
  3. 0:04OfferI am gonna show you some of my favourite dibs, which includes the mascara that was out of stock, and it's finally back in stock.
  4. 0:11DemoI'm so excited. It's legit the best.
  5. 0:14OfferIt's got two sides. Um, one is a primer, it's a brown primer, and it's tubing, which is amazing, so you could wear it by yourself, which is like 99%…
  6. 0:24DemoThen the other side is the black mascara. They both have different brushes, so just depends on, like, what you're looking for. Um, and then you can…
  7. 0:37Evidenceit's just so good. Like, ever since I tried it, I'm completely obsessed.
  8. 0:43DemoThey have the best stuff, and when they launch the mascara, I was like, uh, I feel like your forte is like, you know, it's the dibs sticks and the…
  9. 0:53Offerbut it's literally the best mascara I've ever used, and I have used a lot of them, so it's been sold out so many times, and now it's back, like,…
  10. 1:04Call to actionSo if you guys, um, are wanting to get it, grab it.
  11. 1:07DemoBut all throwing on my base and then I will show you kind of like, the things I use. So all the products I'm gonna be using today is 5.5 stick. I…
  12. 1:16EvidenceUm, the pressed blush, which they have, the brand new little ones, and I love them because the other ones are so big, you're never gonna run out of…
  13. 1:26DemoThe other ones you had to unscrew, and I felt like I would always, like, maybe drop the lid or whatever. So I love the new compact on that. This is…
  14. 2:49EvidenceHonestly, like, I've used a lot of brushes and this is my favorite. And I've been using these products for like three years.
  15. 3:00DemoMore than two. I'm not sure if it's quite three, but like, for a while. And I was hooked immediately.
  16. 3:07EvidenceSo I like. I dare you to try it and tell me you're not obsessed.
  17. 3:10DemoIt's just so, so good. So blends really easy. You don't have to put a lot of muscle into this. And I love the shade of this. Another shade, if…
  18. 5:05Call to actionYou can't be 20% off. But only for 48 hours, so run. I add it to, like, my nose, chin. I just want to look, like,
  19. 5:18Demoflushed and pretty with color. And then I. This is where I add the setting spray on. I can literally not get enough of this. This. I love the size…
  20. 5:40EvidenceIt's so good, and it works really well.
  21. 5:42DemoI am gonna use the primer side. This is what it looks like. It's brown, and it honestly is just so good. I love the brush on this. It does such a…
  22. 6:02EvidenceI actually didn't even realize it, which is so sad that I've been linking it, and it's just gone, so that sucks. But I am so excited that it's back.
  23. 6:10OfferIt just restocked, so, um, that's how I, like, say, stock up. Get as many as you can.
  24. 6:19DemoAnd even, like, the brown, like, this is just the primer. It's so freaking good. Just the primer. So that's why I'm like, you can use this alone.…
  25. 6:52OfferBut 97% of the time, I'm just using the primer.
  26. 6:57DemoSo it's only when I, like, do extra glam that I'll add on black mascara. But it's so good. Brown mascara on or brown primer on both sides. Black…
  27. 7:09Problemand It's hard to do in the phone.
  28. 7:15DemoSo this is gonna help with length and volume on top of what the primer already does. So it just like so good. Literally speaks for itself. I…
  29. 8:41EvidenceBut it's so good. Alright, this is the look. Straighten my hair.
  30. 8:46DemoI need to curl it, but it's just so good. It gives you like such a beautiful, dewy but not like greasy look.
  31. 8:54OfferAnd it just blends so Well, so if you've never tried dibs, you need it. If you've already tried dibs, you need to restock.
DIBS Beauty Double Standard Primer & Mascara Duo Cosmetics…
Play video0:53720 views
Statement3.8 s hook
“Everybody always ask me how I get my lashes this long, and clearly it's not natural.”
Script breakdown5 parts
  1. 0:00HookEverybody always ask me how I get my lashes this long, and clearly it's not natural.
  2. 0:04DemoIt's an illusion. So let me show you how I do it. This is Carslane's Lifting and Lengthening Mascara.
  3. 0:08EvidenceBoth sides are curled, but look at the difference between this side and this side. It's almost in my eyebrow. Thick side gives you more of a full…
  4. 0:14DemoThis side separates lashes so they don't all clump together. Usually go in with the thick side first and just get a ton of product on there. Start…
  5. 0:49Call to actionIf you want the perfect lift and fullness, I will leave it in the orange shopping cart below. But, like, guys.
CARSLAN Big Eyes Lenthening Mascara, Dual Side Brush For…

Hooks that opened them

  • “The before and after is so dramatic.”Result first2.9 sWatch1.3M views
  • “Looking for a complete package of mascaras?”Question2.6 sWatch1.1M views
  • “This is the product that will make you forget about falsies.”Statement2.7 sWatch696k views
  • “Um, okay, so I'm doing my makeup really fast.”Statement2.3 sWatch169k views
  • “Everybody always ask me how I get my lashes this long, and clearly it's not natural.”Statement3.8 sWatch720 views

Makeup

Rank by units sold
#6,836
Of 22,947 products
Price against the category
4% higher
Median $14.90

Selling about as much

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