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[Estée Lauder] New Double Wear Stay-In-Place Longwear Matte Foundation | 36H Waterproof Longwear | Lightweight Oil Control for Sensitive Skin

Beauty & Personal CareMakeupConcealer & Foundation

[Estée Lauder] New Double Wear Stay-In-Place Longwear Matte Foundation | 36H Waterproof Longwear…

Rated 4.411,616 reviewsSold by The Estée Lauder Store

42
SkipPeaking

Not enough momentum

73 reviews this week, 68 last week

Odds of a breakout
6%
At this Score, within 30 days
Compare with competitorsOpen on TikTok Shop
Score for Oct 23, 72 hours delayed. Get it live How it works
Sold
21,672
Sold per day
+107
Price
$67.60
New reviews
65
7 days
Video views
735k
20 videos
Creators
14
Found so far

Updated Oct 26, 2026

Videos selling this

Top 12 of 20
Usual openingStatement5 of 9 videos
Hook length4.1 sTypical
Deal mentioned at0:064 of 9 videos
Asks to buy at0:176 of 9 videos
Video length0:14Typical
Play videoNo. 15:34709k views
Statement6.5 s hook
“It's getting drier. Or still, do you have oily skin, however you want to You're noticing lines of expression all over your face if you don't know me.”
Script breakdown8 parts
  1. 0:12HookIt's getting drier. Or still, do you have oily skin, however you want to You're noticing lines of expression all over your face if you don't know me.
  2. 0:18DemoHi, I'm Karla, I am a professional makeup artist in the United States and a beauty educator. I will show you the steps I do and the quantities I use…
  3. 3:08Evidencein small you deposit, To make it look like airbrushed Liquid contour, I used this one from Rare Beauty and for liquid blush I used this one from…
  4. 3:19DemoOkay, your wet base should look like this. I'm going to teach you how to seal and with a brush like this one too. I am going to level the product I…
  5. 3:44Call to actionAt our age we can no longer afford to seal under the eye, this is an extremely sensitive area, you're going to grab a small brush, you are going to…
  6. 3:57Demodeposit very little product in this area and you will come in here. and here and here and here. With this technique, what is happening to you will…
  7. 4:51OfferI don't know if it's still for sale, but as I say, I'm putting on my blush in little taps and in extremely small amounts.
  8. 5:02DemoMaybe with my highlighter I put a little bit of regret, touching the skin so that everything becomes one in your skin and it looks like this is how…
Karla RaquelMay 15
Play video1:239.3k views
Statement2 s hook
“I put my face on at 8:00am this morning.”
Script breakdown12 parts
  1. 0:00HookI put my face on at 8:00am this morning.
  2. 0:02DemoIt's 10 o'clock at night and this is what my makeup still looks like. And you guys ask me all the time what makeup I wear, and it's this essay…
  3. 0:24EvidenceI've been wearing Mary Kay since I was 12 years old.
  4. 0:27DemoI was pretty sure that I was going to ascend into heaven wearing Mary Kay, but. But I'm a convert.
  5. 0:39EvidenceFully converted. I love it.
  6. 0:41DemoI can't say enough good things about the Estee Lauder Double wear.
  7. 0:45EvidenceI just figured I would tell you what I've been wearing lately. I've worn. This is my second bottle since converting over and I guess I'm fully…
  8. 0:56Call to actionSo I'll link it if you want one.
  9. 0:58DemoUm, I will tell you that sometimes they don't come with the pump and that I don't love. Um.
  10. 1:04Call to actionBut I will link the one on this post that has the pump.
  11. 1:07DemoAnd then this is reusable, so do with that what you will. So. Okay, I gotta go wash my face.
  12. 1:14Call to actionBut that's actually what made me think of this to tell you guys, because everybody always ask me and I forget to tell you. So. Alright, I gotta go.…
Lakeview Living- Cameron LukeOct 21
Play video0:122.2k views
Statement12 s hook
“Oily skin girlies, did you know that Estee Lauder Double Wear helps control oil and shine for more even matte finish, tap the orange cart and see what offer comes up for your shade.”
Script breakdown1 parts
  1. 0:00HookOily skin girlies, did you know that Estee Lauder Double Wear helps control oil and shine for more even matte finish, tap the orange cart and see…
JellyandStormieFINDS🗝️Oct 23
Play video0:321.4k views
Result first5.6 s hook
“If you've been a double wear person for years, you probably already know that they changed the formula.”
Script breakdown3 parts
  1. 0:00HookIf you've been a double wear person for years, you probably already know that they changed the formula.
  2. 0:06DemoBut if you haven't tried the updated version yet, there are some pretty big difference. I would say it is now lighter and more fluid with a medium…
  3. 0:27Call to actionSo if you haven't tried them yet, I'll leave it down below for you.
by Bruna BeautyOct 20
Play video0:141.4k views
Question3.2 s hook
“Have your eye on Estee Lauder Double Wear Liquid Foundation.”
Script breakdown3 parts
  1. 0:00HookHave your eye on Estee Lauder Double Wear Liquid Foundation.
  2. 0:03OfferIf you've been thinking about trying it or you're getting low on your usual shade, take a look! I've linked it below so you can check your shade and…
  3. 0:12DemoCheck whether any coupons are available for you too.
JellyandStormieFINDS🗝️Oct 24
Play video0:111.4k views
Question2.6 s hook
“Your foundations looking shiny by lunchtime?”
Script breakdown3 parts
  1. 0:00HookYour foundations looking shiny by lunchtime?
  2. 0:03DemoEstee Lauder Double Wear helps control oil for a matte finish.
  3. 0:07Call to actionCheck your shade in the orange cart. You might like the offer.
JellyandStormieFINDS🗝️Oct 23
Play video0:141.2k views
Statement7.3 s hook
“Before you squeeze the very last drop out of your double wear powder, this is your reminder to check for your shade.”
Script breakdown3 parts
  1. 0:00HookBefore you squeeze the very last drop out of your double wear powder, this is your reminder to check for your shade.
  2. 0:07DemoI've linked the liquid foundation right here.
  3. 0:10OfferTake a look at the current price and check for any coupons that you can use.
JellyandStormieFINDS🗝️Oct 24
Play video0:081.1k views
Offer first3.3 s hook
“Double wear ladies, check your shade before you restock.”
Script breakdown2 parts
  1. 0:00HookDouble wear ladies, check your shade before you restock.
  2. 0:03Call to actionTap the orange cart to see what Estee Lauder Double Wear is going for right now.
JellyandStormieFINDS🗝️Oct 23
HookProblemDemoEvidenceOfferCall to action

Creators selling thisCreators on the videos found so far. There may be more.

14 found

Hooks that opened the top videos

  • “It's getting drier. Or still, do you have oily skin, however you want to You're noticing lines of expression all over your face if you don't know me.”Statement6.5 sWatch709k views
  • “I put my face on at 8:00am this morning.”Statement2 sWatch9.3k views
  • “Oily skin girlies, did you know that Estee Lauder Double Wear helps control oil and shine for more even matte finish, tap the orange cart and see what offer comes up for your shade.”Statement12 sWatch2.2k views
  • “If you've been a double wear person for years, you probably already know that they changed the formula.”Result first5.6 sWatch1.4k views
  • “Have your eye on Estee Lauder Double Wear Liquid Foundation.”Question3.2 sWatch1.4k views
  • “Your foundations looking shiny by lunchtime?”Question2.6 sWatch1.4k views
  • “Before you squeeze the very last drop out of your double wear powder, this is your reminder to check for your shade.”Statement7.3 sWatch1.2k views
  • “Double wear ladies, check your shade before you restock.”Offer first3.3 sWatch1.1k views
  • “Today, the makeup has to be bulletproof, so let's go ahead and get ready.”Statement4.1 sWatch12 views

Sales

Sold per dayLighter bars are averages over several days.

[Estée Lauder] New Double Wear Stay-In-Place Longwear Matte Foundation | 36H Waterproof Longwear | Lightweight Oil Control for Sensitive Skin: sold per day

Total sold

[Estée Lauder] New Double Wear Stay-In-Place Longwear Matte Foundation | 36H Waterproof Longwear | Lightweight Oil Control for Sensitive Skin: total sold

Price

[Estée Lauder] New Double Wear Stay-In-Place Longwear Matte Foundation | 36H Waterproof Longwear | Lightweight Oil Control for Sensitive Skin: price

New reviews

[Estée Lauder] New Double Wear Stay-In-Place Longwear Matte Foundation | 36H Waterproof Longwear | Lightweight Oil Control for Sensitive Skin: new reviews per day
Last 7 days
65
Since Jun 25
1,056
Verified buyers
99%
Sold per review
1.9

Concealer & Foundation

Rank by units sold
#53
Of 719 products
Price against the category
247% higher
Median $19.50

Selling about as much

Wonder Snatch Full Coverage Longwear Concealer, 24H Hydration, Vegan & Cruelty Free, NYX Professional MakeupWonder Snatch Full Coverage Longwear Concealer, 24H Hydration…113 a day25,875 sold$13Liquid Filter Blurring FoundationLiquid Filter Blurring Foundation6 a day22,404 sold$44MAC Studio Fix Powder Plus FoundationMAC Studio Fix Powder Plus Foundation20 a day22,397 sold$50.70【Black Friday】2-Count Long-Lasting Solid Foundation Sticks, Waterproof and Sweatproof Lightweight Skin Tint with Silky Texture, 18 g Each, Available in 6 Shades【Black Friday】2-Count Long-Lasting Solid Foundation Sticks…16 a day21,461 sold$15.46Full Coverage Concealer Balm, Lightweight Matte Make Up, Buildable for Dark Circles & Blemishes, Waterproof Long-Lasting for Any Skin Type, Natural Look Finish Cream.#sohochicFull Coverage Concealer Balm, Lightweight Matte Make Up…83 a day20,599 sold$14.29tarte creaseless concealer™ - full coverage with a natural radiant finishtarte creaseless concealer™ - full coverage with a natural…8 a day20,406 sold$41.60

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