Beauty & Personal CareMakeupConcealer & Foundation

Lifter Serum Concealer, Hydrate & Brighten, Peptides & Caffeine, Full Coverage, Maybelline New York

Rated 4.42,227 reviewsSold by Maybelline New York

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Sold: 15,381
Sold per day: +5
Price: $17.99
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Updated Oct 20, 2026

How similar products are sold

8 videos, 5 products

Usual openingStatement6 of 8 videos

Hook length3 sTypical

Deal mentioned at0:193 of 8 videos

Asks to buy at1:156 of 8 videos

Video length1:46Typical

1:412.1M views

Question1.6 s hook

“Okay, are you ready for this?”

Script breakdown6 parts

0:01HookOkay, are you ready for this?
0:02DemoDoll 10 understands that as we mature, we may need coverage. But what we don't need is the cake. This is full of peptides. They just relaunched the…
0:38Offer15% more coverage than it used to have.
0:41DemoUnderstanding that as we mature, maybe we have sun spots, rosacea. Some of us need coverage. Watch. Like, are you serious? I mean, even the redness,…
1:08EvidenceI'm using shade medium. Like, this is 48 filter free. The coverage around the eyes,
1:16Demoeverywhere is insane, but it feels like legit nothing. Cause some of us need our second skin to have more coverage than the first. Okay, I'm moving…

Erica TaylorSep 13

T.C.E Super Coverage Serum Makeup with Peptides Concealer…

2:29619k views

Statement2.5 s hook

“Call this catfish in a bottle.”

Script breakdown10 parts

0:00HookCall this catfish in a bottle.
0:03DemoI'm gonna try it so you ain't got to. The doll 10 covers everything.
0:10EvidencePeptides, serum foundation has been all over my for you page, and I ain't seen not one bad review.
0:18DemoI think that's weird. So we're gonna see if it really is as good as everybody says that it is. According to the box, it says, a little goes a long…
1:16EvidenceLook at the difference. Well, they wouldn't lie. I mean, it really covers everything.
1:23DemoThis has, like, a blurred out every single imperfection on my face. It has covered my freckles, my redness. Oh, my god. For whatever reason, in the…
1:59EvidenceI totally get why they ain't no negative reviews over the new Doll.
2:03Demo10 Super coverage, everything. It makes perfect sense now. I mean, this looks like a filter. I look like a catfish. Haha. Call this catfish in a…
2:17Call to actionI am obsessed. I'll link it for you guys for shade reference.
2:21DemoI am in shade light medium. And don't mind me if I just keep like staring at myself because I feel so pretty haha.

Cassie SaylorDec 15

T.C.E. Super Coverage Serum Foundation with Brush…

2:54114k views

Statement1.9 s hook

“All of my empties from the past 30 days.”

Script breakdown15 parts

0:00HookAll of my empties from the past 30 days.
0:02DemoAnd if I would repurchase them or if I have already. Listen, I know she's a little pricey, but the Osea body wash is insane. All of their products…
0:19OfferI already have another one, and I ordered another one, panicking, because I thought that the app was gonna go away, and I thought the deals are…
0:26DemoSo I got a couple more. So, yes, I've emptied this one. I'm already onto this one.
0:29OfferThis stuff is incredible. If you can't even afford the device, which I really think everybody should get their hands on it, because it's changed my…
0:37DemoUsing this with the medicube is absolutely heaven. Another medicube product, their Glow Booster serum is insane. If you mix both of these together…
0:59ProblemI literally. Hair glosses never work for me.
1:01EvidenceI've tried so many, and I've had To tell so many brands, like, hey, it didn't work for me, um.
1:05DemoAnd they never like that, but this one. This one works. All right. We have seen me talk about this a million times. The it cosmetics CC Nude Glow. I…
1:20EvidenceI am obsessed with this. I love all of their formulas. I love mixing all of the formulas. Like, I will mix this one with the full coverage one.…
1:29OfferYou can get two for 38 bucks instead of two for $97.
1:32Call to actionSo that'll be in the links down below.
1:34DemoIf I could recommend you one foundation that is glowy with SPF, safe for acne skin, makes your skin look like skin, but, like, so much better, like,…
2:48Call to actionAll of these products will be linked down below.
2:50OfferI love all of these products and they are all 100% repurchasing products.

Hal🤍Feb 1

Tower 28 Swipe Serum Concealer - For Sensitive Skin…

1:34101k views

Statement3.4 s hook

“Told you I was gonna share some more. Doll 10 makeup. This is the one that y'all have seen me use.”

Script breakdown2 parts

0:00HookTold you I was gonna share some more. Doll 10 makeup. This is the one that y'all have seen me use.
0:04DemoSo we have something different. This corrects everything. Liquid filter, super coverage. Serum makeup. This is the one that I had on yesterday.…

Valerie RogersJun 23

T.C.E Super Coverage Serum Makeup with Peptides Concealer…

0:474.2k views

Statement6 s hook

“The key to the perfect base is a foundation that looks and feels like skin, and this Natasha Denona one does it every time for me.”

Script breakdown5 parts

0:00HookThe key to the perfect base is a foundation that looks and feels like skin, and this Natasha Denona one does it every time for me.
0:06DemoI got the shade P3. I always just apply it right to my hand and go in with a damp beauty blender.
0:14EvidenceThis foundation's shade match to my skin is amazing, and I feel like it just goes on so lightweight, but it's still buildable. I have no beauty…
0:35DemoThis beauty blender is also Natasha Denona and is one of my favorites.
0:40Call to actionIs it up close? Look, as you can see, it just looks like my skin, but better. I will link both of these products down below.

Kayleigh | Shop FindsMay 31

Natasha Denona HY-GLAM FOUNDATION Concealer Makeup Radiant…

2:253.3k views

Statement11.2 s hook

“if you're more dry try the serum concealer from Tower 28 a lot of you guys said in my other concealer video that the other one didn't really work with your dry skin this one will”

Script breakdown9 parts

0:00Hookif you're more dry try the serum concealer from Tower 28 a lot of you guys said in my other concealer video that the other one didn't really work…
0:11Demookay this is the Tower 28 Serum Concealer I use the shade Noho I am using the flawless concealer hack I don't think I'll ever be able to do…
0:47Problemokay if you really struggle with the fine lines and everything sitting and settling
0:53Evidencethis is one that I highly recommend you try so this is the spray that I'm using this is the newest drop from them Italian Truffle Oil Honey this…
1:04Demospray it on your brush and then blend your concealer this used to be one of my favorite concealers until I found the other one but I probably will…
1:20Evidencejust cause my skin will get drier naturally but if I want a dewier finish like today I'm wearing a skin tint I prefer this concealer okay
1:36Demoso this is another one that is worth a try again if you have drier skin and you really have you know trouble with the fine lines wrinkles under the…
2:11Call to actionbut this blends beautifully so I will link this one give it a try it is really really good I have like three concealers that I swear by and this is…
2:21Demoagain it gives a more dewy finish if you're somebody that doesn't like to set down with powder this one is really really nice

Lush OctoberOct 11

Tower 28 Swipe Serum Concealer - For Sensitive Skin…

1:512.2k views

Statement2.3 s hook

“Where you place your contour matters.”

Script breakdown7 parts

0:01HookWhere you place your contour matters.
0:03EvidenceI'm using the Lake Rain Serum Boosted Skin Tint as my contour.
0:08DemoYou can use this as foundation as well. I just got it in a darker shade so I can use it as contour. And I put it right here on the top of my…
0:57Call to actionThen on the forehead, I just kind of lightly tap and pull up just a tad
1:09Demofor the nose and lip. Gonna take this. This is an elf brush. Just to give a little shadow effect right here to make it look more pouchy. And then…
1:37Call to actionAnd I'm going to go ahead and drop the orange shopping cart right down here for you. Try this as a contour, but they do have lighter shades if you…
1:48DemoIt's Amazing. It's right here.

Linda C. MacNov 20

2 Counts Serum Boosted Skin Tint, Moisturizing Solid…

0:151.8k views

Offer first3.4 s hook

“Last chance, y'all to take advantage of this crazy deal.”

Script breakdown4 parts

0:00HookLast chance, y'all to take advantage of this crazy deal.
0:04OfferThis type of sale doesn't come around often.
0:06DemoSo if you don't act quick, it will be gone before you know it. These are the last few hours you're going to regret not taking advantage.
0:13Call to actionSo tap on the shopping cart and buy, right?

FinnOct 20

Tower 28 Swipe Serum Concealer - For Sensitive Skin…

Hooks that opened them

“Okay, are you ready for this?”Question1.6 sWatch2.1M views
“Call this catfish in a bottle.”Statement2.5 sWatch619k views
“All of my empties from the past 30 days.”Statement1.9 sWatch114k views
“Told you I was gonna share some more. Doll 10 makeup. This is the one that y'all have seen me use.”Statement3.4 sWatch101k views
“The key to the perfect base is a foundation that looks and feels like skin, and this Natasha Denona one does it every time for me.”Statement6 sWatch4.2k views
“if you're more dry try the serum concealer from Tower 28 a lot of you guys said in my other concealer video that the other one didn't really work with your dry skin this one will”Statement11.2 sWatch3.3k views
“Where you place your contour matters.”Statement2.3 sWatch2.2k views
“Last chance, y'all to take advantage of this crazy deal.”Offer first3.4 sWatch1.8k views