Beauty & Personal CareMakeupConcealer & Foundation

tarte shape tape powder foundation & brush duo - medium coverage, natural matte finish + foundation brush for…

Rated 4.51,212 reviewsSold by Tarte CosmeticsOfficial shop

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38 reviews this week, 32 last week

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Sold: 18,176
Sold per day: +58
Price: $58.50
New reviews: 34
Video views: 3.8M
Creators: 5

Updated Oct 27, 2026

Videos selling this

6 videos

Usual openingStatement5 of 6 videos

Hook length3.6 sTypical

Deal mentioned at0:393 of 6 videos

Asks to buy at0:365 of 6 videos

Video length0:54Typical

No. 11:073.7M views

Statement2.1 s hook

“Fine. And this little, like, wrinkle, wrinkle is.”

Script breakdown6 parts

0:00HookFine. And this little, like, wrinkle, wrinkle is.
0:04DemoYeah. Am I old?
0:06EvidenceBecause someone said that this powder is crazy, and I didn't know if that meant good or bad, so I bought it. It is a shape tape powder from Tarte.…
0:16DemoHoly shit. This is no filter, anything. Did you just see? Look from here to here. I was not expecting that. I'm gonna say, I think that when the…
0:33OfferYou get the brush, too, like, in. In the little bundle.
0:38DemoYeah. That is dang good. This is the shade 16 N. Okay, let's do a little on the forehead. See where the shine. And this little, like, wrinkle.…

KCApr 1

1:4664k views

Statement4.7 s hook

“Just watch this. Wait, that just covered that.”

Script breakdown5 parts

0:00HookJust watch this. Wait, that just covered that.
0:05DemoCan you even tell there's nothing right here? And there's foundation right here. Tarte just decided to drop a brand new face tape pressed powder…
0:24EvidenceJust watch this. Okay, look at that. I'm in medium tan neutral and it literally all can see it matches my skin tone perfectly. I love it because…
0:39Call to actionJust gonna do is tap it into the skin.
0:41DemoAnd I didn't believe them when they said this was gonna be hydrating. Y'all, it feels like there's nothing on. It is not drying out. Like, look how…

Lindsay Just Another ExTeacherFeb 13

0:553.2k views

Statement1.9 s hook

“I wanna erase the wrinkles, shine, texture.”

Script breakdown5 parts

0:00HookI wanna erase the wrinkles, shine, texture.
0:02DemoHere's what matches this part of my face. See how blurred it looks? All I need to do is use this. It's basically like a filter in a freaking powder.…
0:36Call to actionI'll go ahead and link it down below. I'm using the shade 16 in N now. It's a really good deal, too, so I'll link it because you get a free makeup…
0:43OfferIt's usually like 30 something bucks on its own for only $5 in this discounted bundle. And you get free shipping, so great savings. Just a wonderful…
0:51DemoIf you're looking for something to really blur texture that doesn't feel dry, heavy, and cakey, just try this out.

KCOct 17

0:271.1k views

Command3.8 s hook

“Look at this. A pressed powder that actually minimizes the look of pores and texture.”

Script breakdown5 parts

0:00HookLook at this. A pressed powder that actually minimizes the look of pores and texture.
0:04DemoThat's unheard of. Just watch this. Are you kidding? All of the coverage, but all of that blur. Unlike most pressed powders that are gonna seep into…
0:17Call to actionWhen you buy this, you're getting the brush with it.
0:19ProblemCompletely sworn off pressed powders before trying this because I hated the way that it steeped into my fine lines and pores. It was cakey, it was…
0:26DemoDon't swear off pressed powders until you've tried this one.

JessOliverOct 22

0:40648 views

Statement5.9 s hook

“I'm really not feeling all of these pores and shine and texture today, so I'm gonna go in with this Tart Press Foundation.”

Script breakdown4 parts

0:00HookI'm really not feeling all of these pores and shine and texture today, so I'm gonna go in with this Tart Press Foundation.
0:06DemoAnd just look at this. You see the way that. That just instantly blurred out the liquid pores? Like, you can literally see a straight line going…
0:31Call to actionI'm wearing the shade 22M, but they have a ton of different shades, so I'm gonna link it in case you guys wanna look through.
0:34DemoBut if you're looking for an amazing mattifying, blurring setting powder with coverage, this press foundation is Chef's Kiss.

JaidenOct 18

0:53635 views

Statement3.4 s hook

“Matify, blur, hydrate, and smooth.”

Script breakdown5 parts

0:00HookMatify, blur, hydrate, and smooth.
0:04EvidenceLook at the difference. This is from tart, and it's their Shape Tape face powder. You don't have to wear this over makeup.
0:09DemoI'm just wearing this over their BB Blur BB cream. But you can wear this by itself, and it will just mattify and blur those pores. The best part is…
0:49Call to actionLove this bundle. I'm gonna link it.
0:51DemoI got the shade light medium neutral.

AmyOct 23

HookProblemDemoEvidenceOfferCall to action

Creators selling this

5 found

KC@bishuwish
Followers
257k
Videos
2
Views
3.7M
Likes
14k
Latest
Oct 17
3.7M 3.2k
Also sells
+17 more
Lindsay Just Another ExTeacher@stroudsimplysouthern
Followers
19k
Videos
1
Views
64k
Likes
204
Latest
Feb 13
64k
Also sells
JessOliver@joliolioliver
Followers
39k
Videos
1
Views
1.1k
Likes
9
Latest
Oct 22
1.1k
Also sells
+4 more
Jaiden@jaidenplamondon
Followers
18k
Videos
1
Views
648
Likes
5
Latest
Oct 18
648
Also sells
+3 more
Amy@gemini_amy
Followers
21k
Videos
1
Views
635
Likes
0
Latest
Oct 23
635
Also sells
+3 more

Hooks that opened the top videos

“Fine. And this little, like, wrinkle, wrinkle is.”Statement2.1 sWatch3.7M views
“Just watch this. Wait, that just covered that.”Statement4.7 sWatch64k views
“I wanna erase the wrinkles, shine, texture.”Statement1.9 sWatch3.2k views
“Look at this. A pressed powder that actually minimizes the look of pores and texture.”Command3.8 sWatch1.1k views
“I'm really not feeling all of these pores and shine and texture today, so I'm gonna go in with this Tart Press Foundation.”Statement5.9 sWatch648 views
“Matify, blur, hydrate, and smooth.”Statement3.4 sWatch635 views