Beauty & Personal CareMakeupMakeup Base and Primers

Jelly Grip Hydrating Primer

Rated 4.551 reviewsSold by essence cosmetics

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Sold: 557
Sold per day: +1.3
Price: $12.94
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Updated Oct 21, 2026

How similar products are sold

8 videos, 5 products

Usual openingQuestion4 of 7 videos

Hook length3.1 sTypical

Deal mentioned at1:013 of 7 videos

Asks to buy at0:256 of 7 videos

Video length0:56Typical

1:04179k views

Question1.5 s hook

“So you know how we all love a grip primer?”

Script breakdown5 parts

0:00HookSo you know how we all love a grip primer?
0:02DemoThey made one for under our eyes. This is the Essence Jelly Grip under Eye Primer Stick. Our concealer is not about to go anywhere. Of course, I…
0:25Call to actionAnd then I'm just going to take my finger and blend it out and kinda just tap it in like an eye cream. The more you tap it out, you can feel the…
0:35DemoI feel like my concealer is about to look so smooth and hydrated. First, let me get my foundation. I'm gonna apply my concealer now. So far it's…
1:01OfferIt's from essence. So you know, it's affordable and for five bucks, I think it's definitely worth A try.

Amber V CruzOct 10

jelly GRIP undereye primer stick

1:4727k views

Statement1.9 s hook

“So cars and has a new product on the market.”

Script breakdown6 parts

0:00HookSo cars and has a new product on the market.
0:02DemoI'm low key gag cause they in their duping era because this right here is the cars and black Magnet Moisturizing Primer Cream. What does that remind…
1:14Call to actionIf I remember right now, if you buy one of the full bottles of the Carslan Black Magnet Moisturizing Primer Cream, you get a mini one for free, so…
1:24DemoSo I would definitely recommend this product for people have normal leading more dry skin. Who wants to prime their skin and moisturize at the same…
1:36Call to actionAnd if you want to get you a bottle for yourself, I like it in the orange cart right here.
1:41DemoCarslan, you really becoming one of my favorite makeup brands. As recently, y'all been releasing a lot of good heat, and I'm proud of y'all.

Dee, Thee IMVU Avatar 💅🏿✨May 28

CARSLAN Black Magnet Moisturizing Primer Cream Makeup Grip…

0:5617k views

Question3.1 s hook

“Don't you understand? You're the other woman.”

Script breakdown2 parts

0:00HookDon't you understand? You're the other woman.
0:03DemoNo, you're married to me. She's the other woman. She's got a point. And I thought. I thought this is all going so well. Look, I'm sorry, but this…

Lauren ElizabethOct 12

Grip Trip Hydrating + Plumping Primer

0:184.5k views

Question3.1 s hook

“Want a smooth base that never looks cakey?”

Script breakdown3 parts

0:00HookWant a smooth base that never looks cakey?
0:03DemoMeet Carslan's Black Magnet Primer. Infused with hyaluronic acid and vitamin E, its melting texture deeply hydrates. It preps a seamless canvas so…
0:16Call to actionTap below to upgrade your base routine.

carslan_usOct 13

CARSLAN Black Magnet Moisturizing Primer Cream Makeup Grip…

0:482.1k views

Statement9.2 s hook

“This is the same as this. I don't know how I missed this, the Carslan Black Magnet Primer Moisturizing Cream is the exact same as this.”

Script breakdown6 parts

0:00HookThis is the same as this. I don't know how I missed this, the Carslan Black Magnet Primer Moisturizing Cream is the exact same as this.
0:09DemoIt even smells the same! This has been one of my favourites for a long time now, so I'm very happy to see that there is now an alternative,
0:17Offermore affordable option. Carslan just really has amazing affordable products.
0:22DemoIf you want your makeup to go on smooth like butter, you need need to add a good primer. And this is such a good option because it has oil control,…
0:37EvidenceIf you’ve purchased from Carslan before, you know, they always include a mini and I'm obsessed with the fact that they do this.
0:43Call to actionI live for a mini. If you wanna elevate your makeup, you need this primer. I'll add the link below.

Karla CelisOct 17

CARSLAN Black Magnet Moisturizing Primer Cream Makeup Grip…

0:331.6k views

Statement5.4 s hook

“Let's put on makeup. A fair warning, I'm really new at putting on makeup, and a lot of people let me know.”

Script breakdown7 parts

0:00HookLet's put on makeup. A fair warning, I'm really new at putting on makeup, and a lot of people let me know.
0:05EvidenceEvery day I get a message, your lip liner is too strong, your concealer is too bright, your eyebrows are terrible.
0:11DemoIn fairness, sometimes you guys are right.
0:13Call to actionSometimes I do put my makeup in a hurry, and I'm guilty for not blending enough. It's really a learning process for me. I literally just started…
0:21EvidenceThe one thing I do well, though, I prep my skin. Because the secret to great looking makeup is using the right products to prep your skin.
0:28DemoIt's gonna make your makeup last longer and look flawless.
0:31Call to actionMy recommendation? Car slam. The link is below.

delmyjulieOct 18

CARSLAN Black Magnet Moisturizing Primer Cream Makeup Grip…

2:241.2k views

Question3.8 s hook

“Hey, TikTok family, it's me again, and did y'all miss me?”

Script breakdown10 parts

0:05HookHey, TikTok family, it's me again, and did y'all miss me?
0:09DemoNo. Damn. Anyways, y'all, today I'm gonna be doing a short little makeup tutorial featuring Elf's new Blush Sunset duo. And this set also came with…
0:25Call to actionBeen having a Sheglam duo since I really first started makeup, so i'mma link that as well.
0:29EvidenceThen I got this brown lash serum by Ruby Kisses from the beauty supply store, and then this mascara duo.
0:36DemoY'all, I really am so bad at putting on mascara, so I'll be making a mess, so, you know, this is just me cleaning it up.
0:41EvidenceAlso from the beauty supply store, I got this Ruby Kisses concealer.
0:44DemoYeah, I need a new one for the longest, cause my door was way too light, but this one blended so perfect. Like, it was literally perfect. Um, I also…
1:16ProblemI'm gonna show y'all. Like, I'm so embarrassed. But I end up doing too much, and I could not get this orange one open for nothing.
1:23DemoYeah, I went go clean my hands, everything. I still can open it, so I just gave up. But this is me putting on too much. Y'all can see all over my…
2:22Call to actionAnd don't forget to click the shopping link. Bye!

diariesoftee101Jun 5

【FREE SHIPPING】SHEGLAM Good Grip Hydrating Primer Lock'd In…

0:07907 views

trying the new @espoir USA makeup primer with their cushion foundation that has been my go to whenever I…

MoniqueApr 19

[Espoir Official][NEW] Makeup Bonding Primer | Hydrating…

Hooks that opened them

“So you know how we all love a grip primer?”Question1.5 sWatch179k views
“So cars and has a new product on the market.”Statement1.9 sWatch27k views
“Don't you understand? You're the other woman.”Question3.1 sWatch17k views
“Want a smooth base that never looks cakey?”Question3.1 sWatch4.5k views
“This is the same as this. I don't know how I missed this, the Carslan Black Magnet Primer Moisturizing Cream is the exact same as this.”Statement9.2 sWatch2.1k views
“Let's put on makeup. A fair warning, I'm really new at putting on makeup, and a lot of people let me know.”Statement5.4 sWatch1.6k views
“Hey, TikTok family, it's me again, and did y'all miss me?”Question3.8 sWatch1.2k views