Beauty & Personal CareMakeup

Lash & Brow Comb/Brush

Rated 4.513 reviewsSold by e.l.f. Cosmetics

No Score yetA product gets a Score after 4 weeks of review history.

Sold
197
Sold per day
–
Price
$12.50
New reviews
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Video views
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Creators
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Updated Oct 14, 2026

How similar products are sold

8 videos, 5 products
Usual openingStatement5 of 8 videos
Hook length3.8 sTypical
Deal mentioned at0:043 of 8 videos
Asks to buy at0:101 of 8 videos
Video length0:11Typical
Play video2:311.4M views
Statement3.4 s hook
“I went to Ulta and I spent real people money, and I'm going to do a real people haul.”
Script breakdown12 parts
  1. 0:00HookI went to Ulta and I spent real people money, and I'm going to do a real people haul.
  2. 0:04OfferWhat I mean by real people haul is that this is not $500 worth of product. It's not. Because although that sounds super fun, I'm not, at this…
  3. 0:20DemoSo here is what I spent a grand total of 86 70 on, which to me, is quite the haul. I'll be putting them on as well because I got new makeup. Like,…
  4. 0:49OfferI got the little baby one cause I was scared of making them, like, I think that other concealers, like, almost $40, so I got the teeny one. Hope…
  5. 0:58DemoOh, that seems right. Yeah, I'm just gonna. I think I'm gonna put this on, and then I've got my foundation. I'm filming today, so I will be wearing,…
  6. 1:09EvidenceI've been using the Real Techniques beauty Blender for like ever.
  7. 1:12DemoI forgot what it felt like to like use the real one. Um, it's really squishy. Make it forever mixed with elf elf contour. Last two items. Um, and…
  8. 1:46EvidenceCause I have been one shiny girl. I used to hate powder, still kind of do.
  9. 1:51DemoBut I. When I'm filming my head looks so shiny. Um. And it does really make everything look kind of like blurred out, which is quite nice. This is…
  10. 2:04OfferAnd I think this is on sale for the fall sale as well.
  11. 2:06DemoSo if you wanted this, I would absolutely get it. I really like it. There we go. I really like these products. They were absolutely worth all eighty…
  12. 2:26EvidenceUm. And then I will Keep you updated on my results with the ordinary thing. Oh, and this. Ten out of ten.
The Ordinary Multi-Peptide Lash and Brow Serum…
Play video0:13485k views
Result first6.6 s hook
“I used this, and within a week, my gaps were gone. If you don't know what she's talking about, she's talking about my viral lash and brow Growth serum.”
Script breakdown3 parts
  1. 0:00HookI used this, and within a week, my gaps were gone. If you don't know what she's talking about, she's talking about my viral lash and brow Growth…
  2. 0:07DemoLook, no gaps, all growth. It is my holy grail lash.
  3. 0:11OfferAnd that you can get in TikTok shop for under $10.
Aurora Moon Cosmetics All natural lash & brow growth oil…
Play video0:14157k views
Statement4.7 s hook
“This oil is so good. I was losing my eyebrows due to stress and anxiety at school, and this oil brought them back in less than a month.”
Script breakdown3 parts
  1. 0:00HookThis oil is so good. I was losing my eyebrows due to stress and anxiety at school, and this oil brought them back in less than a month.
  2. 0:05DemoIt's amazing. If you don't know what she's talking about, she's referring to my all natural eyelash and eyebrow growth serum.
  3. 0:10Call to actionIt would. No chemicals, no synthetic hormones. All natural oils available on TikTok shop now.
Aurora Moon Cosmetics All natural lash & brow growth oil…

Hooks that opened them

  • “My search for the greatest tweezer in the world has officially ended.”Statement3.9 sWatch5.4M views
  • “Think you the shit, bitch, you not even the fuck.”Statement3.7 sWatch5.4M views
  • “I went to Ulta and I spent real people money, and I'm going to do a real people haul.”Statement3.4 sWatch1.4M views
  • “I used this, and within a week, my gaps were gone. If you don't know what she's talking about, she's talking about my viral lash and brow Growth serum.”Result first6.6 sWatch485k views
  • “This oil is so good. I was losing my eyebrows due to stress and anxiety at school, and this oil brought them back in less than a month.”Statement4.7 sWatch157k views
  • “This is the best lash and brow growth oil that you will find on TikTok Shop for under $10.”Offer first4.8 sWatch37k views
  • “Guys, please get this. This grow my lashes so much.”Statement2.7 sWatch34k views
  • “I absolutely love, love, love both products.”Result first2.4 sWatch22k views

Makeup

Rank by units sold
#10,729
Of 22,991 products
Price against the category
16% lower
Median $14.90

Selling about as much

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