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The Ordinary Multi-Peptide Lash and Brow Serum, Peptide-Powered Formula for Thicker, Fuller Looking Lashes & Brows

Beauty & Personal CareSkincareEye Treatments

The Ordinary Multi-Peptide Lash and Brow Serum, Peptide-Powered Formula for Thicker, Fuller Looking Lashes &…

Rated 4.52,123 reviewsSold by The Ordinary StoreOfficial shop

No Score yetA product gets a Score after 4 weeks of review history.

Compare with competitorsOpen on TikTok Shop
Sold
31,257
Sold per day
+31
Price
$19.89
New reviews
–
Video views
3.6M
3 videos
Creators
3
Found so far

Updated Oct 21, 2026

Videos selling this

3 videos
Usual openingStatement2 of 2 videos
Hook length2.7 sTypical
Deal mentioned at0:041 of 2 videos
Video length1:46Typical
Play video2:311.4M views
Statement3.4 s hook
“I went to Ulta and I spent real people money, and I'm going to do a real people haul.”
Script breakdown12 parts
  1. 0:00HookI went to Ulta and I spent real people money, and I'm going to do a real people haul.
  2. 0:04OfferWhat I mean by real people haul is that this is not $500 worth of product. It's not. Because although that sounds super fun, I'm not, at this…
  3. 0:20DemoSo here is what I spent a grand total of 86 70 on, which to me, is quite the haul. I'll be putting them on as well because I got new makeup. Like,…
  4. 0:49OfferI got the little baby one cause I was scared of making them, like, I think that other concealers, like, almost $40, so I got the teeny one. Hope…
  5. 0:58DemoOh, that seems right. Yeah, I'm just gonna. I think I'm gonna put this on, and then I've got my foundation. I'm filming today, so I will be wearing,…
  6. 1:09EvidenceI've been using the Real Techniques beauty Blender for like ever.
  7. 1:12DemoI forgot what it felt like to like use the real one. Um, it's really squishy. Make it forever mixed with elf elf contour. Last two items. Um, and…
  8. 1:46EvidenceCause I have been one shiny girl. I used to hate powder, still kind of do.
  9. 1:51DemoBut I. When I'm filming my head looks so shiny. Um. And it does really make everything look kind of like blurred out, which is quite nice. This is…
  10. 2:04OfferAnd I think this is on sale for the fall sale as well.
  11. 2:06DemoSo if you wanted this, I would absolutely get it. I really like it. There we go. I really like these products. They were absolutely worth all eighty…
  12. 2:26EvidenceUm. And then I will Keep you updated on my results with the ordinary thing. Oh, and this. Ten out of ten.
Sarah BausOct 6
Play video1:008k views
Statement2 s hook
“I'm not gonna gatekeep the eyelash serum I use.”
Script breakdown2 parts
  1. 0:00HookI'm not gonna gatekeep the eyelash serum I use.
  2. 0:02DemoThis is August 26. And look how huge that bald spot is. I don't even know how this bald spot happened. It woke up one morning, eyelashes gone. Gone.…
rkmichelle8Oct 11
HookProblemDemoEvidenceOfferCall to action

Hooks that opened the top videos

  • “I went to Ulta and I spent real people money, and I'm going to do a real people haul.”Statement3.4 sWatch1.4M views
  • “I'm not gonna gatekeep the eyelash serum I use.”Statement2 sWatch8k views

Sales

Sold per dayLighter bars are averages over several days.

The Ordinary Multi-Peptide Lash and Brow Serum, Peptide-Powered Formula for Thicker, Fuller Looking Lashes & Brows: sold per day

Total sold

The Ordinary Multi-Peptide Lash and Brow Serum, Peptide-Powered Formula for Thicker, Fuller Looking Lashes & Brows: total sold

Price

The Ordinary Multi-Peptide Lash and Brow Serum, Peptide-Powered Formula for Thicker, Fuller Looking Lashes & Brows: price

Eye Treatments

Rank by units sold
#31
Of 678 products
Price against the category
5% lower
Median $20.99

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The Ordinary StoreOfficial shop

Sold
3,600,417
Products
106
Followers
400,744
Videos
3,704
Rating
4.5
Reviews
296,998

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