Beauty & Personal CareMakeup

Lash Beats Lengthening Mascara

Rated 4.6117 reviewsSold by e.l.f. Cosmetics

No Score yetA product gets a Score after 4 weeks of review history.

Sold
1,535
Sold per day
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Price
$13.50
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Updated Oct 14, 2026

How similar products are sold

8 videos, 6 products
Usual openingStatement4 of 7 videos
Hook length5.8 sTypical
Deal mentioned at0:072 of 7 videos
Asks to buy at0:203 of 7 videos
Video length0:37Typical
Play video1:15361k views
Statement1.7 s hook
“Normalize saying what products you're using.”
Script breakdown10 parts
  1. 0:00HookNormalize saying what products you're using.
  2. 0:02DemoOkay, here are my products for today. This is all I have on my skin. Seglow Super Gel. This is warm glow. They have a tinted one that I also like,…
  3. 0:10EvidenceAnd I have the Merit bronzer that I have already put on, but I love this one. It's just a little stick, so you just put it wherever you want.
  4. 0:16DemoBronze blush. This is road in the shade piggy. I usually like the shade freckle, I think, but we're doing piggy today. Obsessed with this tart lip…
  5. 0:25EvidenceThis is mixed berries. They also just came out with lip stains, and I need to try those. And we have summer Fridays bear sand. I love these glosses.…
  6. 0:36DemoToday we have Kosis. Put it under the eyes, and I have not been sleeping, literally, at all, and then I'm, like, breaking out down here, so.
  7. 0:43EvidenceSo blend it out with this same brush that I posted about, like, yesterday. That is literally so good, and I use it for everything. Then we're gonna…
  8. 0:55DemoFor my brows, I have brow gel on the Anastasia Brow Freeze Gel. This is my light two minute makeup for today. I think I have the beauty filter on.…
  9. 1:08EvidenceI have my hair slick back, and then I'm wearing this cute set from skims. It's cute, but see through.
  10. 1:13DemoBut I don't care. Anyways, this is my look for today.
MERIT Clean Lash Lengthening Tubing Mascara
Play video0:37278k views
Statement6.9 s hook
“I do not own a black lipstick no I don't I never have and I don't know why I always use black eyeshadow”
Script breakdown2 parts
  1. 0:00HookI do not own a black lipstick no I don't I never have and I don't know why I always use black eyeshadow
  2. 0:09Demobut that's not cute I have black eyeshadow from oh I use black eyeshadow from the Morphe 25A palette and then I used the Nyx Lip IV this is in the…
My Amazing Lashes Mascara - Volume and Length - Lengthening…
Play video4:1368k views
Result first5.8 s hook
“I have to work a music festival today, and I can't want to. I worked all night Friday night.”
Script breakdown16 parts
  1. 0:00HookI have to work a music festival today, and I can't want to. I worked all night Friday night.
  2. 0:06DemoI got home at, like, 12.
  3. 0:08EvidenceI got back up at 6 to take my daughter to a field trip for band, where I was at a water park with over 100 band kids for six hours, and then drove…
  4. 0:19Demoand I am dead and exhausted. And then I woke back up this morning to do this. I'm okay. It's okay. Everything's fine. I'm fine. Everything's fine.…
  5. 0:46EvidenceI've been using the chilt it moisturizer for a little over a week now, and I like it, but it's a very thin, watery consistency, which it's meant to…
  6. 1:05DemoI don't feel like it gives me everything I need.
  7. 1:08EvidenceSo as soon as it settles into my skin, I go right back over it with the whip it. And then as soon as this all settles into my skin, I genuinely feel…
  8. 1:18DemoOn their own, they're both very good products, but when used together, they're absolutely incredible, which Makes sense because they're part of the…
  9. 2:47EvidenceI shaved my legs, oiled my legs, put my lotion all over my entire body, and this is completely dried into my skin.
  10. 2:53DemoLike, the color is not budging, it's not going anywhere, but it feels like oil. Like, my lips feel super moisturized and hydrated. I like this a…
  11. 3:32EvidenceSo I'm wearing my shapewear as, like, a bra underneath whatever the tank top is, cause I have no idea what it looks like. I have no idea what kind…
  12. 3:39DemoI haven't seen them yet, so I have no idea what To prepare for. So I'm wearing this under it. I fucking love this thing. It's literally a functional…
  13. 3:53EvidenceI love this. They are tight. Like these motherfuckers are on.
  14. 3:57DemoThey're painted on, and they look good.
  15. 4:00EvidenceIt's got a lower scoop back, so no matter what kind of shirt you wear it with, it's gonna look cute. Like, I love this motherfucker. This is my new…
  16. 4:07DemoOkay, I'm gonna go do something with this hair and leave for work, because if I don't leave now, I'm gonna be late and they're gonna kill me. Have…
FORCHICS Better Than Falsies Lash Growth Mascara…
Play video2:2738k views
Command4.4 s hook
“Listen, I've been saying it. 2025 is just gonna be the year of mascara.”
Script breakdown8 parts
  1. 0:00HookListen, I've been saying it. 2025 is just gonna be the year of mascara.
  2. 0:05DemoI have tested out 12 of them in the month of January. Let's go over which ones we loved and which ones we didn't. Starting off with the two that I…
  3. 0:13OfferThe brand new launch from L'oreal, the Paradise Big Deal. This looked amazing, but wore terribly. Oh, my god, it was all over my eyes at the end of…
  4. 0:24DemoI do love his other products, but this one just didn't do it for me. It is literally like lacquer on your eyelashes. Impossible to work with. I…
  5. 0:37EvidenceThis one was pretty good. I still have to post the review for you guys, but I have to do an end of day wear test.
  6. 0:42DemoAnd then this super interesting one from air. This is a small female owned business. Honestly, I need to do a follow up video on this because two…
  7. 1:36EvidenceI did love this mascara, although I am seeing more and more reviews that it's already dried out so I might have to do a follow up of this one. This…
  8. 1:49DemoThis is the huge extreme lash from Stila and it was pretty good. The two unknowns that I had never heard of these brands and they were top…
LASH LACQUER - EYELASH MASCARA - Beauty Mascara…
Play video0:31852 views
Statement4.9 s hook
“The Lash Serum mascara that actually is going to nourish your lashes while also giving you length.”
Script breakdown6 parts
  1. 0:00HookThe Lash Serum mascara that actually is going to nourish your lashes while also giving you length.
  2. 0:05DemoThey call this better than falsies. It is so good. It's from four chicks.
  3. 0:08EvidenceI've been using their lash serum for a very long time, as you see. Look at the length that gives me on even the bottom lashes.
  4. 0:14DemoAbsolutely love this. And it's not clumpy, it's not heavy, it doesn't freaking bother your lashes all day. And the best part is the fact that it has…
  5. 0:27Call to actionI'm gonna go ahead and link this below if you wanna check it out.
  6. 0:29DemoNot to mention, look at that brush. Anyway, that links about my name.
FORCHICS Better Than Falsies Lash Growth Mascara…
Play video0:214 views
Statement9.2 s hook
“Policies no go. Usually I would spend at least 10 minutes putting on eyelashes, but today I did my eyelashes in two minutes using this 4 chicks 2 in 1 mascara.”
Script breakdown3 parts
  1. 0:00HookPolicies no go. Usually I would spend at least 10 minutes putting on eyelashes, but today I did my eyelashes in two minutes using this 4 chicks 2 in…
  2. 0:09DemoSo now instead of fighting with glue and eyelashes to get them off my finger, I apply this and two minutes later I'm walking out the door with with…
  3. 0:20Call to actionI link this in the yellow card.
FORCHICS Better Than Falsies Lash Growth Mascara…

Hooks that opened them

  • “Normalize saying what products you're using.”Statement1.7 sWatch361k views
  • “I do not own a black lipstick no I don't I never have and I don't know why I always use black eyeshadow”Statement6.9 sWatch278k views
  • “Deals for you! Days up to 25% off sitewide selected items on sale, plus Free Shipping!”Offer first5.8 sWatch91k views
  • “I have to work a music festival today, and I can't want to. I worked all night Friday night.”Result first5.8 sWatch68k views
  • “Listen, I've been saying it. 2025 is just gonna be the year of mascara.”Command4.4 sWatch38k views
  • “The Lash Serum mascara that actually is going to nourish your lashes while also giving you length.”Statement4.9 sWatch852 views
  • “Policies no go. Usually I would spend at least 10 minutes putting on eyelashes, but today I did my eyelashes in two minutes using this 4 chicks 2 in 1 mascara.”Statement9.2 sWatch4 views

Makeup

Rank by units sold
#4,160
Of 22,947 products
Price against the category
9% lower
Median $14.90

Selling about as much

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