Lash it Loud Long Lasting Volumizing Mascara Makeup Mascara Lengthening Mascara

Rated 4.6255 reviewsSold by e.l.f. Cosmetics

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Sold: 3,193
Sold per day: +12.9
Price: $12.50
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Updated Oct 21, 2026

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8 videos, 5 products

Usual openingStatement2 of 4 videos

Hook length2.8 sTypical

Deal mentioned at0:022 of 4 videos

Asks to buy at0:352 of 4 videos

Video length1:50Typical

3:041.3M views

Result first2.9 s hook

“The before and after is so dramatic.”

Script breakdown11 parts

0:00HookThe before and after is so dramatic.
0:03DemoI have tested over 350 mascaras. It has taken me almost four years to do that for you guys. I have even organized and categorized a whole entire…
0:16EvidenceThere have been a few that have remained at number one for years at a time. Today, I'm going to introduce you to my new number one.
0:22DemoI'm going to preface this by saying that I am one of the faces of this campaign. I was hired to be a model, not to fall in love with the product…
0:33EvidenceBy dibs. This is my personal tube that I have been using since April. But for a fair review, like we always do, I'm going to open a freshie.
0:42DemoWhat makes this such a unique mascara is that you are getting both a primer and a mascara in one, but not the primer that you think it is. Here is…
1:19ProblemThis is also the formula that you want if you suffer from raccoon eyes by the end of the day, because this will help the black and the pigment stay…
1:28DemoLet's apply coat one, but of course, not before we do a sniff test. Ah, no smell. Come on in close. We're gonna do one coat of a fresh tube of this…
2:06EvidenceI am obsessed with this formula.
2:08DemoAnd as you guys know, I am a girl who really appreciates a silicone brush. I have never had a number one mascara that has been a bristle brush, but…
2:53EvidenceThis does not mean that I'm gonna stop mascara reviews, but I'm telling you right now, this is my number one, and I don't know how it's gonna be…

Kelly Rose Sarno | Lash ExpertAug 15

DIBS Beauty Double Standard Primer & Mascara Duo Cosmetics…

9:01169k views

Statement2.3 s hook

“Um, okay, so I'm doing my makeup really fast.”

Script breakdown31 parts

0:00HookUm, okay, so I'm doing my makeup really fast.
0:02DemoI have a call to jump on here.
0:04OfferI am gonna show you some of my favourite dibs, which includes the mascara that was out of stock, and it's finally back in stock.
0:11DemoI'm so excited. It's legit the best.
0:14OfferIt's got two sides. Um, one is a primer, it's a brown primer, and it's tubing, which is amazing, so you could wear it by yourself, which is like 99%…
0:24DemoThen the other side is the black mascara. They both have different brushes, so just depends on, like, what you're looking for. Um, and then you can…
0:37Evidenceit's just so good. Like, ever since I tried it, I'm completely obsessed.
0:43DemoThey have the best stuff, and when they launch the mascara, I was like, uh, I feel like your forte is like, you know, it's the dibs sticks and the…
0:53Offerbut it's literally the best mascara I've ever used, and I have used a lot of them, so it's been sold out so many times, and now it's back, like,…
1:04Call to actionSo if you guys, um, are wanting to get it, grab it.
1:07DemoBut all throwing on my base and then I will show you kind of like, the things I use. So all the products I'm gonna be using today is 5.5 stick. I…
1:16EvidenceUm, the pressed blush, which they have, the brand new little ones, and I love them because the other ones are so big, you're never gonna run out of…
1:26DemoThe other ones you had to unscrew, and I felt like I would always, like, maybe drop the lid or whatever. So I love the new compact on that. This is…
2:49EvidenceHonestly, like, I've used a lot of brushes and this is my favorite. And I've been using these products for like three years.
3:00DemoMore than two. I'm not sure if it's quite three, but like, for a while. And I was hooked immediately.
3:07EvidenceSo I like. I dare you to try it and tell me you're not obsessed.
3:10DemoIt's just so, so good. So blends really easy. You don't have to put a lot of muscle into this. And I love the shade of this. Another shade, if…
5:05Call to actionYou can't be 20% off. But only for 48 hours, so run. I add it to, like, my nose, chin. I just want to look, like,
5:18Demoflushed and pretty with color. And then I. This is where I add the setting spray on. I can literally not get enough of this. This. I love the size…
5:40EvidenceIt's so good, and it works really well.
5:42DemoI am gonna use the primer side. This is what it looks like. It's brown, and it honestly is just so good. I love the brush on this. It does such a…
6:02EvidenceI actually didn't even realize it, which is so sad that I've been linking it, and it's just gone, so that sucks. But I am so excited that it's back.
6:10OfferIt just restocked, so, um, that's how I, like, say, stock up. Get as many as you can.
6:19DemoAnd even, like, the brown, like, this is just the primer. It's so freaking good. Just the primer. So that's why I'm like, you can use this alone.…
6:52OfferBut 97% of the time, I'm just using the primer.
6:57DemoSo it's only when I, like, do extra glam that I'll add on black mascara. But it's so good. Brown mascara on or brown primer on both sides. Black…
7:09Problemand It's hard to do in the phone.
7:15DemoSo this is gonna help with length and volume on top of what the primer already does. So it just like so good. Literally speaks for itself. I…
8:41EvidenceBut it's so good. Alright, this is the look. Straighten my hair.
8:46DemoI need to curl it, but it's just so good. It gives you like such a beautiful, dewy but not like greasy look.
8:54OfferAnd it just blends so Well, so if you've never tried dibs, you need it. If you've already tried dibs, you need to restock.

KaleeRogersJan 14

DIBS Beauty Double Standard Primer & Mascara Duo Cosmetics…

0:0991k views

Offer first5.8 s hook

“Deals for you! Days up to 25% off sitewide selected items on sale, plus Free Shipping!”

Script breakdown2 parts

0:00HookDeals for you! Days up to 25% off sitewide selected items on sale, plus Free Shipping!
0:06Call to actionThe perfect time to stock up on your Judy doll favorites! Shop now!

Judydoll USJun 20

JUDYDOLL 3D Curling Eyelash Iron Mascara Set - Black &…

0:3627k views

Statement2.7 s hook

“This is the Venecare Long Volume Mascara.”

Script breakdown2 parts

0:00HookThis is the Venecare Long Volume Mascara.
0:03DemoIt actually comes in a pack of 2. And this is what the wand looks like. It's super easy to apply and it's smudge proof. Just look at the difference.…

VeniCareMay 12

2 Pack 4D Silk Fiber Eyelash Mascara Volumizing Makeup…

0:2914M views

Lightweight formula for soft, separated lashes waterproof wear that never quits 🔒🤩👀✨#judydoll_us…

charmingeyes_makeupAug 22

JUDYDOLL 3D Curling Eyelash Iron Mascara, Black & Brown…

0:20182k views

#fyp #foryoupage #foryourpage #fypシ゚viral #xyzbca

janae elaina hernandezJan 12

Flawless Waterproof Cylindrical Tube Mascara - Brush-On…

0:16360 views

Dibs has amazing mascara! #dibsbeauty #mascara @DIBSBEAUTY

Kelsey Boy Mamma 💙May 29

DIBS Beauty Double Standard Primer & Mascara Duo Cosmetics…

0:54344 views

DIBS Double Standard Primer & Mascara Duo - no more itty bitty lashes! @DIBSBEAUTY #dibsbeauty #mascaraduo…

Rancobeauty - Mature BeautyOct 20

DIBS Beauty Double Standard Primer & Mascara Duo Cosmetics…

Hooks that opened them

“The before and after is so dramatic.”Result first2.9 sWatch1.3M views
“Um, okay, so I'm doing my makeup really fast.”Statement2.3 sWatch169k views
“Deals for you! Days up to 25% off sitewide selected items on sale, plus Free Shipping!”Offer first5.8 sWatch91k views
“This is the Venecare Long Volume Mascara.”Statement2.7 sWatch27k views