Beauty & Personal CareMakeupConcealer & Foundation

Luxe Self-Adjusting Color-Changing Foundation (Light-to-Medium Skin Tones, All Types) - Moisture-Boosting…

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Sold: 1,417
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Price: $31.19
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Updated Oct 21, 2026

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8 videos, 3 products

Usual openingResult first3 of 8 videos

Hook length5.5 sTypical

Deal mentioned at4:101 of 8 videos

Asks to buy at2:422 of 8 videos

Video length1:18Typical

6:412.1M views

Result first3.5 s hook

“So me and my husband have been sleeping in separate bedrooms for the past two years.”

Script breakdown30 parts

0:00HookSo me and my husband have been sleeping in separate bedrooms for the past two years.
0:04DemoAnd on our 12 year anniversary last month, we got into a taxi together after dinner, and halfway there, his phone buzzed. His buddy texted him about…
0:15EvidenceAnd the only reason I didn't completely lose it sitting there in the back of that taxi was because of what my sister had told me earlier that day.…
0:23DemoI'd actually convinced myself that this anniversary would be different. That maybe he'd try, maybe he'd remember. And so I spent two hours getting…
0:38EvidenceBottles everywhere. I've been buying them for years.
0:40DemoBut none of them actually did what they promised to do.
0:43EvidenceAnd none of them actually worked for my dry, mature skin. Every single one looked fake or washed out after some time. I called my sister in a panic…
0:54DemoI look so tired. I don't even feel like me anymore.
0:56EvidenceYou see, my sister's a dermatologist.
0:58DemoShe spent, like, 18 years in Korea working in cosmetic labs, so she knows everything about skin. And she said, stop. I'm coming over right now, and…
1:26EvidenceI'm standing there holding this white cream, thinking, my sister has officially lost her mind. But I squeeze some out anyway and started blending it…
1:36DemoStarted matching. Not kind of matching, exactly matching. I looked in the mirror. I look like myself. Not fake, not washed up. Not like I was…
2:00ProblemHe just responded in one word answers, even though he knows I hate that.
2:04DemoAnd halfway through the appetizer, he finally looked at me, and he said, you look different. And I said, what do you mean? And he said, I don't…
3:33EvidenceI didn't respond. I called my sister instead. And she said, so how is it? And I said, what is that stuff? How does it work? And my sister laughed,…
3:42DemoI spent 18 years in Korea working in cosmetic formulation labs, and the technology we use there, we call it PH adaptive response technology. And I…
4:10Call to actionAnd she said, because if your foundation works perfectly all day, you buy one bottle and you're done for a month.
4:15DemoBut if it turns orange and look fake or washed up by two PM, if it settles into your lines, if it separates and looks like a mask, you keep…
4:25ProblemIt's way more profitable to sell you a problem than a solution.
4:28DemoAnd I sat with that for a minute, and I said, so Korean labs just make it better?
4:32EvidenceAnd my sister said, we've been using this technology for 15 years.
4:35DemoIt's not new. There it's just normal. But western beauty companies won't use it. They made a business decision not to. And I said, then where did…
5:09EvidenceInstead, I said, I'm using a foundation that actually worked, and I'm getting divorced. She laughed, then realized I was serious, and she said,…
5:26DemoI didn't even realize how bad it was until you just said that. We stood there in the frozen food aisle, two women, both in marriages, where we…
5:36EvidenceI told her about my sister and about the PH technology, about how western companies won't use it because it works too well.
5:43DemoAnd I said, they make more money selling you problems than solutions. She wrote down the name Looked it up on her phone right there. And?
5:50OfferAnd she said, Lux Foundation says they're almost sold out.
5:53DemoAnd I said, yeah, they do small batches. Anna said they can't scale it because the technology is expensive to license. She ordered one in the…
6:25ProblemYou stop buying 12 bottles of foundation hoping one of them will make you visible again. Because the problem was never that you weren't beautiful…
6:36DemoAnd once you see it again, you realize you never needed his validation in the first place. The links in the description if you need it.

taimqbfjtr7Jan 28

Luxe Adjustable Tint Color-Matched Concealer & Foundation…

1:23316k views

Result first8.3 s hook

“There are two foundations that I really love for my elderly skin, and this is the one I've been using lately”

Script breakdown5 parts

0:01HookThere are two foundations that I really love for my elderly skin, and this is the one I've been using lately
0:09Demoand I just love the way it feels on my face. It's called Lux and it's a color changing, so it goes on white and as you rub it into your face, you…
1:14Call to actionI'll put a link below.
1:15EvidenceGive it a try because I have been super happy with this.
1:22Call to actionClick the link below.

Maureen O’GradyMar 18

Women's Luxe 64g Adjustable Tint Concealer & Foundation…

3:2321k views

Statement10.3 s hook

“I'm back. I'm trying a comparison with one foundation that I've done on this side on my previous video.”

Script breakdown2 parts

0:01HookI'm back. I'm trying a comparison with one foundation that I've done on this side on my previous video.
0:11DemoNow this side has more age spots so this side is a bigger challenge but this is supposed to be one of the best so we're gonna try it and see how it…

Karejj0501Jun 6

SMOOCHE Color Changing Foundation - Makeup Products…

1:136.1k views

Statement7.8 s hook

“So when this one came out of the tube, bright white, I thought, no way is this gonna work.”

Script breakdown6 parts

0:00HookSo when this one came out of the tube, bright white, I thought, no way is this gonna work.
0:08EvidenceI am 57 menopause. Well, it changed my skin, and every foundation I owned stopped working overnight.
0:16DemoHonestly, I was about to give up on the whole thing. So when this one came out of the tube, bright white, honestly expected a complete mess. But…
1:00EvidenceAt this point in my life, a foundation that works with my skin instead of fighting it.
1:05DemoWell, that's the whole thing I'm after.
1:07EvidenceAnd this one from Lux, it does exactly what I've been looking for, and it does it beautifully.

Luxe Cosmetics ShopAug 27

Women's Luxe 64g Adjustable Tint Concealer & Foundation…

0:434.4k views

Question1.9 s hook

“Worth it or waste of money?”

Script breakdown5 parts

0:00HookWorth it or waste of money?
0:02EvidenceHey everyone, welcome back to TG Reviews!
0:06DemoToday we're taking a quick look at the Lux Color Changing Foundation, the one you've probably seen all over beauty ads where it goes on white and…
0:23ProblemThe idea sounds great, especially if you struggle with picking the right foundation shade online. They also promote it as vegan, cruelty free, and…
0:34DemoSo it's marketed as both makeup and skincare in one product. But here's the realistic part everyone's skin tone and undertone are different.

Modern Living Store🛍️🛒May 31

Women's Luxe 64g Adjustable Tint Concealer & Foundation…

0:482.8k views

Result first2.6 s hook

“I've had two different people tell me about this.”

Script breakdown2 parts

0:00HookI've had two different people tell me about this.
0:03DemoSo we're gonna give it a try and see what you've got. Luck. Cause sometimes, let's be honest, I'm 51. I put on some foundation and it looks worse…

Luxe Cosmetics ShopSep 7

Women's Luxe 64g Adjustable Tint Concealer & Foundation…

1:251.2k views

Question7.5 s hook

“Is anyone else so tired of ordering a foundation only to find out that it is not the colour you thought it was and it doesn't match your face?”

Script breakdown9 parts

0:00HookIs anyone else so tired of ordering a foundation only to find out that it is not the colour you thought it was and it doesn't match your face?
0:08DemoThis is Lux's white foundation that goes on white and matches your skin tone and texture perfectly.
0:14EvidenceYou have got to see this. I am 37, so my skin has definitely matured.
0:19DemoJust so you know, I do not have any foundation on, but, yes, I did put some mascara on. So I'm gonna show you exactly how this blends in, goes on…
0:59EvidenceMy skin is so glowy right now.
1:02DemoThis is just incredible. I am so impressed.
1:05EvidenceAnd it has matched my skin tone beautifully.
1:08DemoLike, I love that it's a lighter coverage, personally, if I like that you can still see some of my freckles. Um, but this might be for, like, a good…
1:23EvidenceI'm sold. I love it.

Luxe Cosmetics ShopOct 7

Luxe Adjustable Tint Color-Matched Concealer & Foundation…

0:261.1k views

Question1.6 s hook

“I know you see that, right?”

Script breakdown2 parts

0:00HookI know you see that, right?
0:02DemoLook at the insane coverage that this foundation gives me. Show you how easily this covers my redness. It is so lightweight and breathable. Takes…

SARAH ESPOSITOOct 16

Luxe Adjustable Tint Color-Matched Concealer & Foundation…

Hooks that opened them

“So me and my husband have been sleeping in separate bedrooms for the past two years.”Result first3.5 sWatch2.1M views
“There are two foundations that I really love for my elderly skin, and this is the one I've been using lately”Result first8.3 sWatch316k views
“I'm back. I'm trying a comparison with one foundation that I've done on this side on my previous video.”Statement10.3 sWatch21k views
“So when this one came out of the tube, bright white, I thought, no way is this gonna work.”Statement7.8 sWatch6.1k views
“Worth it or waste of money?”Question1.9 sWatch4.4k views
“I've had two different people tell me about this.”Result first2.6 sWatch2.8k views
“Is anyone else so tired of ordering a foundation only to find out that it is not the colour you thought it was and it doesn't match your face?”Question7.5 sWatch1.2k views
“I know you see that, right?”Question1.6 sWatch1.1k views