Beauty & Personal CareMakeupConcealer & Foundation

Color Changing Foundation - SMOOCHE，Adaptive Shade-Adjusting Adjustable Tint Concealer & Foundation, 24-Hour…

Rated 4.21,117 reviewsSold by Foager Beauty

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66 reviews this week, 35 last week

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Sold: 5,918
Sold per day: +9
Price: $14.99
New reviews: 45
Video views: 21k
Creators: 1

Updated Oct 26, 2026

Videos selling this

1 video

No. 13:2321k views

Statement10.3 s hook

“I'm back. I'm trying a comparison with one foundation that I've done on this side on my previous video.”

Script breakdown2 parts

0:01HookI'm back. I'm trying a comparison with one foundation that I've done on this side on my previous video.
0:11DemoNow this side has more age spots so this side is a bigger challenge but this is supposed to be one of the best so we're gonna try it and see how it…

Karejj0501Jun 6

HookProblemDemoEvidenceOfferCall to action

Creators selling this

1 found

Karejj0501@karejj0501
Followers
9.3k
Videos
1
Views
21k
Likes
162
Latest
Jun 6
21k

Hooks that opened the top videos

“I'm back. I'm trying a comparison with one foundation that I've done on this side on my previous video.”Statement10.3 sWatch21k views

How similar products are sold

8 videos, 5 products

Usual openingStatement5 of 8 videos

Hook length3.7 sTypical

Deal mentioned at1:033 of 8 videos

Asks to buy at1:145 of 8 videos

Video length1:15Typical

1:063.3M views

Statement3.8 s hook

“Korean Foundation versus American Foundation.”

Script breakdown7 parts

0:01HookKorean Foundation versus American Foundation.
0:05DemoThis is the cover cream color changing foundation stick by L'oreal. And it's gonna leave your skin looking so hydrated and dewy.
0:13EvidenceEvery time I use this on my acne scars, on my pimples, it literally makes it look so blurred out.
0:18DemoSo if you have dark spots or pimples like me, this completely covers it up.
0:22EvidenceAnd I even have a really bad breakout right here, and every time I use it, like, it just literally disappears.
0:28DemoBecause this is a Korean foundation stick, they actually put collagen and volufiline, which is skincare, in a foundation. Look at that coverage.…
1:04Call to actionI'm gonna link this one down below for you.

heytheredalilaJun 25

[ELROEL Official Store] ELROEL Blanc Cover Cream Stick V…

6:412.1M views

Result first3.5 s hook

“So me and my husband have been sleeping in separate bedrooms for the past two years.”

Script breakdown30 parts

0:00HookSo me and my husband have been sleeping in separate bedrooms for the past two years.
0:04DemoAnd on our 12 year anniversary last month, we got into a taxi together after dinner, and halfway there, his phone buzzed. His buddy texted him about…
0:15EvidenceAnd the only reason I didn't completely lose it sitting there in the back of that taxi was because of what my sister had told me earlier that day.…
0:23DemoI'd actually convinced myself that this anniversary would be different. That maybe he'd try, maybe he'd remember. And so I spent two hours getting…
0:38EvidenceBottles everywhere. I've been buying them for years.
0:40DemoBut none of them actually did what they promised to do.
0:43EvidenceAnd none of them actually worked for my dry, mature skin. Every single one looked fake or washed out after some time. I called my sister in a panic…
0:54DemoI look so tired. I don't even feel like me anymore.
0:56EvidenceYou see, my sister's a dermatologist.
0:58DemoShe spent, like, 18 years in Korea working in cosmetic labs, so she knows everything about skin. And she said, stop. I'm coming over right now, and…
1:26EvidenceI'm standing there holding this white cream, thinking, my sister has officially lost her mind. But I squeeze some out anyway and started blending it…
1:36DemoStarted matching. Not kind of matching, exactly matching. I looked in the mirror. I look like myself. Not fake, not washed up. Not like I was…
2:00ProblemHe just responded in one word answers, even though he knows I hate that.
2:04DemoAnd halfway through the appetizer, he finally looked at me, and he said, you look different. And I said, what do you mean? And he said, I don't…
3:33EvidenceI didn't respond. I called my sister instead. And she said, so how is it? And I said, what is that stuff? How does it work? And my sister laughed,…
3:42DemoI spent 18 years in Korea working in cosmetic formulation labs, and the technology we use there, we call it PH adaptive response technology. And I…
4:10Call to actionAnd she said, because if your foundation works perfectly all day, you buy one bottle and you're done for a month.
4:15DemoBut if it turns orange and look fake or washed up by two PM, if it settles into your lines, if it separates and looks like a mask, you keep…
4:25ProblemIt's way more profitable to sell you a problem than a solution.
4:28DemoAnd I sat with that for a minute, and I said, so Korean labs just make it better?
4:32EvidenceAnd my sister said, we've been using this technology for 15 years.
4:35DemoIt's not new. There it's just normal. But western beauty companies won't use it. They made a business decision not to. And I said, then where did…
5:09EvidenceInstead, I said, I'm using a foundation that actually worked, and I'm getting divorced. She laughed, then realized I was serious, and she said,…
5:26DemoI didn't even realize how bad it was until you just said that. We stood there in the frozen food aisle, two women, both in marriages, where we…
5:36EvidenceI told her about my sister and about the PH technology, about how western companies won't use it because it works too well.
5:43DemoAnd I said, they make more money selling you problems than solutions. She wrote down the name Looked it up on her phone right there. And?
5:50OfferAnd she said, Lux Foundation says they're almost sold out.
5:53DemoAnd I said, yeah, they do small batches. Anna said they can't scale it because the technology is expensive to license. She ordered one in the…
6:25ProblemYou stop buying 12 bottles of foundation hoping one of them will make you visible again. Because the problem was never that you weren't beautiful…
6:36DemoAnd once you see it again, you realize you never needed his validation in the first place. The links in the description if you need it.

taimqbfjtr7Jan 28

Luxe Adjustable Tint Color-Matched Concealer & Foundation…

1:23316k views

Result first8.3 s hook

“There are two foundations that I really love for my elderly skin, and this is the one I've been using lately”

Script breakdown5 parts

0:01HookThere are two foundations that I really love for my elderly skin, and this is the one I've been using lately
0:09Demoand I just love the way it feels on my face. It's called Lux and it's a color changing, so it goes on white and as you rub it into your face, you…
1:14Call to actionI'll put a link below.
1:15EvidenceGive it a try because I have been super happy with this.
1:22Call to actionClick the link below.

Maureen O’GradyMar 18

Women's Luxe 64g Adjustable Tint Concealer & Foundation…

1:15315k views

Statement1.6 s hook

“Hold up, the baby moving and shii”

Script breakdown2 parts

0:01HookHold up, the baby moving and shii
0:04Demobitch. They lying. They lying. What do you mean? The fuck? They say it's supposed to change to the colour of your face. And what it doin? What the…

𝐃𝐞𝐬𝐭𝐢𝐧𝐲 𝐌𝐨𝐧𝐞𝐭Apr 18

2x TLM Colour-Changing SPF Foundation Bottles, High…

2:09117k views

Statement2.8 s hook

“I got into an argument with a brand rep on set last year.”

Script breakdown9 parts

0:00HookI got into an argument with a brand rep on set last year.
0:03DemoShe didn't like what I said about their foundation. I stand by every word. She was promoting a foundation as the number one choice for mature skin.…
0:18EvidenceI've been applying foundation for 15 years.
0:20DemoI didn't apply it wrong. The formula was wrong. That day I went home and rated every foundation I'd ever used on women over 50 from the most…
0:45OfferEstee Lauder, double wear, four out of 10. Luxury price and full coverage promise.
0:49DemoBut she was designed for a 30 year old face. On skin that's past 50, she dries out, clings to texture and makes every fine line look deeper. By…
1:56EvidenceThat's the difference, not technique, formula.
1:59DemoOver 100,000 women have already made the switch. This is the only foundation that makes their skin look younger.
2:04Call to actionAnd this is up to 60% off right now, 30 days, completely risk free, full refund if it doesn't match your skin. Tap below.

SmoocheMay 14

SMOOCHE Color Changing Liquid Foundation for Fair to Light…

1:136.1k views

Statement7.8 s hook

“So when this one came out of the tube, bright white, I thought, no way is this gonna work.”

Script breakdown6 parts

0:00HookSo when this one came out of the tube, bright white, I thought, no way is this gonna work.
0:08EvidenceI am 57 menopause. Well, it changed my skin, and every foundation I owned stopped working overnight.
0:16DemoHonestly, I was about to give up on the whole thing. So when this one came out of the tube, bright white, honestly expected a complete mess. But…
1:00EvidenceAt this point in my life, a foundation that works with my skin instead of fighting it.
1:05DemoWell, that's the whole thing I'm after.
1:07EvidenceAnd this one from Lux, it does exactly what I've been looking for, and it does it beautifully.

Luxe Cosmetics ShopAug 27

Women's Luxe 64g Adjustable Tint Concealer & Foundation…

0:434.4k views

Question1.9 s hook

“Worth it or waste of money?”

Script breakdown5 parts

0:00HookWorth it or waste of money?
0:02EvidenceHey everyone, welcome back to TG Reviews!
0:06DemoToday we're taking a quick look at the Lux Color Changing Foundation, the one you've probably seen all over beauty ads where it goes on white and…
0:23ProblemThe idea sounds great, especially if you struggle with picking the right foundation shade online. They also promote it as vegan, cruelty free, and…
0:34DemoSo it's marketed as both makeup and skincare in one product. But here's the realistic part everyone's skin tone and undertone are different.

Modern Living Store🛍️🛒May 31

Women's Luxe 64g Adjustable Tint Concealer & Foundation…

1:153.2k views

Statement9.3 s hook

“please just throw your foundation away because what do you mean that this is filled with these tiny little foundation beads and the white part is actually skincare ingredient this is the L'oreal Blanc”

Script breakdown6 parts

0:00Hookplease just throw your foundation away because what do you mean that this is filled with these tiny little foundation beads and the white part is…
0:09EvidenceCoverage Cream Stick and it has something in it called volufiline and what that does is it works with the lipid fats in your skin to create a…
0:21Call to actionon their face because they want the volufiline to actually do its job if you see anyone talking about this saying it's actual magic and that it…
0:32Evidenceshade this one's the 200 and this is gonna be the 2:02 color let me show you the difference so the 200 for me is way more compatible with my skin…
0:55Demostick when I want a full coverage makeup routine and I find that it does not settle into my lines which I really appreciate yeah that looks way…
1:03Call to actionespecially when they throw it at the price that they have right now I will have it down below for you so you could check which one is best for you…

Amber MarieOct 16

[ELROEL Official Store] ELROEL Blanc Cover Cream Stick V…

Hooks that opened them

“Korean Foundation versus American Foundation.”Statement3.8 sWatch3.3M views
“So me and my husband have been sleeping in separate bedrooms for the past two years.”Result first3.5 sWatch2.1M views
“There are two foundations that I really love for my elderly skin, and this is the one I've been using lately”Result first8.3 sWatch316k views
“Hold up, the baby moving and shii”Statement1.6 sWatch315k views
“I got into an argument with a brand rep on set last year.”Statement2.8 sWatch117k views
“So when this one came out of the tube, bright white, I thought, no way is this gonna work.”Statement7.8 sWatch6.1k views
“Worth it or waste of money?”Question1.9 sWatch4.4k views
“please just throw your foundation away because what do you mean that this is filled with these tiny little foundation beads and the white part is actually skincare ingredient this is the L'oreal Blanc”Statement9.3 sWatch3.2k views