Beauty & Personal CareMakeup

Putty Cream Bronzer

Rated 4.7106 reviewsSold by e.l.f. Cosmetics

No Score yetA product gets a Score after 4 weeks of review history.

Sold
1,103
Sold per day
–
Price
$18.48
New reviews
–
Video views
795k
1 video
Creators
–

Updated Oct 14, 2026

Videos selling this

1 video

How similar products are sold

8 videos, 5 products
Usual openingStatement5 of 8 videos
Hook length4 sTypical
Deal mentioned at0:072 of 8 videos
Asks to buy at1:564 of 8 videos
Video length1:42Typical
Play video0:335.7M views
Question2.8 s hook
“Tell me why I'm just finding out that Nora Smith is 22?”
Script breakdown4 parts
  1. 0:00HookTell me why I'm just finding out that Nora Smith is 22?
  2. 0:03DemoHer birthday is in September and Emma Chamberlain is in may. So she's a little younger than Emma Chamberlain. And also she's younger than Alex Earl.…
  3. 0:16EvidenceI know everyone has different timelines and stuff, but as a 22 year old right now I cannot imagine having like 3 kids making like 11 hour grilled…
  4. 0:23DemoHonestly I respect her so much I know some kids from my high school who are young moms and like they love that lifestyle but I will probably not get…
lucyApr 29
LYS Beauty No Limits Cream Bronzer Stick - Glowing Makeup…
Play video0:364.3M views
Statement4.3 s hook
“Tequila and tan lines. Champagne and caviar.”
Script breakdown5 parts
  1. 0:00HookTequila and tan lines. Champagne and caviar.
  2. 0:05DemoSpritz and shades. Bellinis and bikinis. This is all four shades of the new Tarte Cosmetics. Maracuja Multi Sticks. As you can see, you get a…
  3. 0:14OfferThese apply so creamy. In true Tarte fashion, they put this into a bundle with a free brush.
  4. 0:19DemoLook at how this blends out in just a couple of taps. You guys, it is so easy to use. This is really full proof. Like, you do not have to be good at…
  5. 0:34Call to actionI'll drop a link for you down below if you wanna grab. These are stunning.
KateJun 17
tarte maracuja juicy multi-stick with brush - cream blush &…
Play video3:393.2M views
Statement1.9 s hook
“I don't know how to apply this.”
Script breakdown6 parts
  1. 0:01HookI don't know how to apply this.
  2. 0:03DemoOh, well, uh. Oh, I think I did you. I think I did way too much. Okay, wait, that's super pigmented. Okay, wait, start over. I finally got the made…
  3. 0:17Evidenceand I really wanted to try this, and I'm super excited. I don't really wear makeup, so I'm super excited. I hopefully I got the right color for my…
  4. 0:27DemoI always wanted to get into makeup, but I really just didn't know what exactly to, like, get, so I feel like the curve palette is definitely…
  5. 3:19Call to actionI love this. I'm definitely gonna leave this link, though.
  6. 3:22DemoThis is super fun, and it's just so compact that you can just put it in your purse and take it everywhere with you. The Adonis. I feel like my face…
【Black Friday】Made By Mitchell Curve Case Deep 8-Pan Cream…
Play video2:021.6M views
Statement5.1 s hook
“These look fucking incredible and perfect for summer.”
Script breakdown14 parts
  1. 0:00HookThese look fucking incredible and perfect for summer.
  2. 0:05DemoThese are new from Tat. They are the bronzer duos. It comes with a cream and a powder bronzer.
  3. 0:11EvidenceThe packaging, I am absolutely obsessed. I think I'm gonna love this shade.
  4. 0:16DemoThis is brown sugar. I have a fairer skin tone. I got shade cinnamon roll for when I do self Tanner, and now I just have a skin tint on, and I…
  5. 0:49EvidenceThat is, like, the perfect bronzer. Look at the difference. It just melts into the skin.
  6. 0:55DemoIt's so creamy. Just doing the rest of the face. What a difference from what I started. Think the tone is literally perfect. This is absolutely…
  7. 1:09EvidenceBut so far, the finish of this, the tone, I love it. I went ahead and did the rest of my base.
  8. 1:15DemoNow I'm gonna add the powder bronzer just anywhere I put that cream. These Are genuinely gorgeous.
  9. 1:23EvidenceLike, the warmth this is giving my skin is perfect.
  10. 1:27DemoThe way that these just melt into the skin, it's very buildable, and I like a lot of bronzer, but I still feel like I don't look crazy with the…
  11. 1:42EvidenceI am obsessed with these. My makeup is so summery and beautiful.
  12. 1:48DemoThis is gonna be my go to summer look. Like, wow. I am so in love with this makeup right now.
  13. 1:54EvidenceIt is gorgeous. And this bronzer looks so beautiful on my skin.
  14. 2:00DemoWow, TAC, you did that
tarte macaron sculpt & bronze duo + brush - 2-in-1 cream +…
Play video3:151.3M views
Question5.3 s hook
“Has everyone seen this bride who's gone viral, trying to do her own wedding makeup and asking TikTok for advice?”
Script breakdown3 parts
  1. 0:00HookHas everyone seen this bride who's gone viral, trying to do her own wedding makeup and asking TikTok for advice?
  2. 0:05EvidenceI feel I have been summoned. I'm celebrity makeup artist and I'm here to help.
  3. 0:09DemoThis is where Hannah is currently at, which is amazing. But I have some suggestions for Lashes, Liner, under eye colour correction, and then a…
Sun Melt Natural Cream Bronzer
Play video6:56708k views
Statement1.9 s hook
“I say messy. The messier the better.”
Script breakdown19 parts
  1. 0:00HookI say messy. The messier the better.
  2. 0:02DemoAnd don't be afraid. Stay away. As bronzing, stick in the shade. Courage. And I'm gonna put on a bunch. Just want you guys to see how fun and easy…
  3. 0:12ProblemWhenever I blend this out, I hate when people are like, you're doing your makeup wrong.
  4. 0:16DemoLike, whenever I see on TikTok and they're like, replacing your blush wrong. You're doing this wrong. I immediately scroll, because there is…
  5. 1:00ProblemI just hate when people sit here and tell me that they're bad with their makeup. They don't know what they're doing. Like, vision.
  6. 1:06DemoLet me just show you how to make miracles happen, because you might as well just call me Helen Keller. I mean, the Miracle worker. What would. Which…
  7. 1:32ProblemWe're gonna blend everything extra to start blending this around and out, because this hourglass, when it dries down, it's really hard to move around.
  8. 1:41DemoAnd my makeup is going to be really cute. Ever have some time on your hands? Just play around and have fun. Well, online forget how fun makeup is…
  9. 2:21EvidenceMy daughter's gonna wake up and be like, mom, you said that you were gonna wait for me to do your makeup. I'mma let her do my eyes.
  10. 2:27DemoLast time I Went in with hourglass skin veil today. We're not. This is already, like, super full coverage. Nose. Be extra gentle. So do you see what…
  11. 3:21Call to actionWe're going to add it to the section right here.
  12. 3:25DemoWanted to just lighten up the spot a little. And here. And let me show you guys the way I'm gonna blend it out. So you guys see, I'm kind of…
  13. 3:45EvidenceI've been doing makeup for years, like, 15. Don't go. Listen to me. But it's like a trial and error. Do what you want.
  14. 3:52DemoJust want you to know that you can literally achieve whatever look. You want just by trying. This one is for my girls and guys out there who are…
  15. 5:16Call to actionAnd we're gonna just tap that under our eye. Brighten the look.
  16. 5:22DemoI feel like today I'm super tan and bronze, and I want to be a little more highlighted under my eyes. I'mma take away powder, cause I love a good…
  17. 5:33Call to actionBut what I'm gonna do, I'm gonna just tap it.
  18. 5:40DemoOh, my god. Oh, my god. Oh, my god. Oh, my God. Patrick Star. Patrick Star. Trick star. And this. Don't panic. Boom. Like. Like blush. I don't know…
  19. 6:46EvidenceAnd no matter how you decide to get to the results, you're gonna get them and they're gonna be flawless. Like this eats. Bye.
LYS Beauty No Limits Cream Bronzer Stick - Glowing Makeup…
Play video1:21665k views
Statement5.7 s hook
“Contour. Bronzer. Contour.”
Script breakdown6 parts
  1. 0:00HookContour. Bronzer. Contour.
  2. 0:07DemoBronzer. Your contour is gonna go where you want to add more definition to your face. Okay? So underneath the bronzer, this is going to be cool…
  3. 0:29EvidenceIgnore the fact that I should put my hair in clips. Now. Bronzer.
  4. 0:33DemoWe don't always want to look like a corpse, so this is gonna help bring a little bit of life to us. I want you to think of looking in the sun. If…
  5. 1:07EvidenceThat is the difference between contour and bronzer. And I mean, just look at them. Warmth. Non warmth. This is like a five dollar cool tone. Contour…
  6. 1:17DemoAnd then this is a bronzer from Lys in The shade courage
KCApr 4
LYS Beauty No Limits Cream Bronzer Stick - Glowing Makeup…
Play video1:04264k views
Offer first3.6 s hook
“You guys, the best of the best cream bronzers are finally back in stock.”
Script breakdown10 parts
  1. 0:00HookYou guys, the best of the best cream bronzers are finally back in stock.
  2. 0:04DemoI'm freaking out right now. I finally got my hands finally on the shade harmony. You need absolutely no skill to use this product. That practically…
  3. 0:12EvidenceI've been using the shade courage because that's all I could find.
  4. 0:14DemoTook me months to get my hand on this. I don't know why it's been out of stock for so long. So if I were you, I would run.
  5. 0:20Call to actionI would run and grab this if you've been meaning to try. Are you kidding me right now? This is crazy.
  6. 0:24DemoNot been in the sun since October, so we're definitely gonna need some for my forehead. Without any editing, I'm gonna show you how easily this…
  7. 0:49EvidenceJust because it's drastically different than my skin tone, has that stopped me from using it? Absolutely not. I've been using it non stop.
  8. 0:53OfferWhatever is left on the brush, I'm Just gonna do on my nose. Seriously don't know how much longer they're gonna be in stock, and I'm pretty sure…
  9. 1:00Call to actionGo get that now.
  10. 1:01DemoLove the way harmony looks, but I also love courage. Which one do you guys like better?
LYS Beauty No Limits Cream Bronzer Stick - Glowing Makeup…

Hooks that opened them

  • “Tell me why I'm just finding out that Nora Smith is 22?”Question2.8 sWatch5.7M views
  • “Tequila and tan lines. Champagne and caviar.”Statement4.3 sWatch4.3M views
  • “I don't know how to apply this.”Statement1.9 sWatch3.2M views
  • “These look fucking incredible and perfect for summer.”Statement5.1 sWatch1.6M views
  • “Has everyone seen this bride who's gone viral, trying to do her own wedding makeup and asking TikTok for advice?”Question5.3 sWatch1.3M views
  • “I say messy. The messier the better.”Statement1.9 sWatch708k views
  • “Contour. Bronzer. Contour.”Statement5.7 sWatch665k views
  • “You guys, the best of the best cream bronzers are finally back in stock.”Offer first3.6 sWatch264k views

Makeup

Rank by units sold
#4,938
Of 22,947 products
Price against the category
24% higher
Median $14.90

Selling about as much

More from this shop

Report a wrong numberRequest removalHow we measure