Shapeshift Lengthening Volumizing Tubing Mascara - 8.5g Enhancing Mascara, 2.75x Length, Hypoallergenic…

Rated 4.538 reviewsSold by EM Cosmetics by Michelle Phan

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Updated Oct 22, 2026

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8 videos, 6 products

Usual openingStatement4 of 7 videos

Hook length4.4 sTypical

Deal mentioned at0:194 of 7 videos

Asks to buy at1:323 of 7 videos

Video length1:49Typical

3:085.9M views

Statement6.8 s hook

“New mascara is called B Structural, and it's named this for a very specific reason.”

Script breakdown10 parts

0:00HookNew mascara is called B Structural, and it's named this for a very specific reason.
0:07DemoThis mascara is not just a volumizing mascara. What's up, everybody?
0:11EvidenceHappy New Year, and welcome back to the first review of 2025.
0:16DemoNow, what is on the chopping block today? What better way to start off the New Year with the new Lady Gaga House Labs Mascara?
0:24OfferAs for $29, the House Labs by Lady Gaga B Structural Volumizing and Lengthening Mascara.
0:33DemoIt's here. Now, this is a hypoallergenic. It's volumizing, long wearing, lengthening, vegan.
0:39OfferAnd for $29, this formula made in Italy.
0:43DemoLet's see what she looks like. All right, when we take it out of the box, boom. It is all chrome, silver. Of course, we have the House Labs logo…
2:47Call to actionSo, yes, if something I love is approved and it's on the TikTok shop, baby, you can buy it right here in this video.
2:53DemoNot every time, but yes, House Labs has his mascara on the TikTok shop, so pick it up. Without further ado, the B Structural Mascara by House Labs…

Jeffree StarJan 2

HAUS LABS B Structural Volumizing + Lengthening Mascara…

0:512.7M views

Statement6.4 s hook

“If you have green, blue, or Hazel eyes and you've been using black mascara, are missing out. Black honey mascara.”

Script breakdown3 parts

0:00HookIf you have green, blue, or Hazel eyes and you've been using black mascara, are missing out. Black honey mascara.
0:06DemoThat is absolutely stunning. The color is, like, a rich brown, almost a little bit of mahogany in there. And the formula of this mascara is…
0:48EvidenceBlack honey lipstick has been popular for years, but definitely try out the Black Honey mascara.

Alli Canterbury💚Nov 5

[Clinique] High Impact Mascara | Volumizing & Lengthening…

1:371.4M views

Question4.9 s hook

“Hi there. Have you ever tried the world famous mascara formulas from jeffree star cosmetics?”

Script breakdown8 parts

0:00HookHi there. Have you ever tried the world famous mascara formulas from jeffree star cosmetics?
0:05DemoIf you haven't, have you been living under a rock? I have a tubing mascara formula and a traditional extreme waterproof. Look at the F proof…
0:56OfferThey're thirty percent off right now.
0:58DemoS you have until the weekend to snap these up. Let's get into some education.
1:02EvidenceWhat is the difference between F proof and beach proof?
1:04DemoNow this is a traditional waterproof mascara made all the way in beautiful japan. Look at that curve. This is a next level waterproof, beautiful,…
1:22OfferYes, there is an amethyst, an electric blue and of course, traditional black. Let's celebrate national lash day all week with thirty percent off…
1:32Call to actionYou can click the tiktok shop right there and snap them up. Hi, how are you

Jeffree StarFeb 19

F*** Proof Mascara - Lengthening & Volumizing Tubing Mascara

1:521M views

Statement1.5 s hook

“Lady Gaga said, happy summer!”

Script breakdown9 parts

0:00HookLady Gaga said, happy summer!
0:02OfferHere's 20% off every single item.
0:05DemoSo let's do a full face of some of my favorites. Everything on my face right now is House Labs. I'm going in with the Tritone Skin Tech Foundation…
0:15EvidenceI am engaged and doing my own makeup, so I already decided this is the foundation I'm wearing on my wedding day because it's the most beautiful,…
0:24DemoI like a really bright under eye, so I'm gonna go in with their concealer in the shade you. It covers beautifully. It's always so seamless and lasts…
1:27Call to actionIt's a really pretty pink and I'm just gonna tap it up here where I would apply blush.
1:31DemoIt's so pretty. The star of the show is her new mascara. This is the B Structural Mascara. It's formulated with a vegan B silk, so it's gonna help…
1:46EvidenceI have not seen my skin look this good in so long. I'm obsessed with all these products.
1:50Offer20% off all of House Labs products.

Hal🤍May 15

HAUS LABS B Structural Volumizing + Lengthening Mascara…

2:2738k views

Command4.4 s hook

“Listen, I've been saying it. 2025 is just gonna be the year of mascara.”

Script breakdown8 parts

0:00HookListen, I've been saying it. 2025 is just gonna be the year of mascara.
0:05DemoI have tested out 12 of them in the month of January. Let's go over which ones we loved and which ones we didn't. Starting off with the two that I…
0:13OfferThe brand new launch from L'oreal, the Paradise Big Deal. This looked amazing, but wore terribly. Oh, my god, it was all over my eyes at the end of…
0:24DemoI do love his other products, but this one just didn't do it for me. It is literally like lacquer on your eyelashes. Impossible to work with. I…
0:37EvidenceThis one was pretty good. I still have to post the review for you guys, but I have to do an end of day wear test.
0:42DemoAnd then this super interesting one from air. This is a small female owned business. Honestly, I need to do a follow up video on this because two…
1:36EvidenceI did love this mascara, although I am seeing more and more reviews that it's already dried out so I might have to do a follow up of this one. This…
1:49DemoThis is the huge extreme lash from Stila and it was pretty good. The two unknowns that I had never heard of these brands and they were top…

Kelly Rose Sarno | Lash ExpertFeb 1

HAUS LABS B Structural Volumizing + Lengthening Mascara…

0:081.8k views

Question2 s hook

“Excuse me. Do you work here?”

Script breakdown2 parts

0:00HookExcuse me. Do you work here?
0:07DemoNo, just a huge fan.

unitedbeautysupplyNov 13

Ruby Kisses Limited Edition Multi-Function Volumizing…

1:491.7k views

Statement3 s hook

“These are all the samples that I received just last week, so let's open them together.”

Script breakdown4 parts

0:00HookThese are all the samples that I received just last week, so let's open them together.
0:03DemoFirst we've got the women's first day multivitamin gummies. I've already got these in the kids for Wrangler. Franklin absolutely loves these in the…
0:59EvidenceI usually paint my nails with gel, but we'll see. Next I got these packs of unbreakable crayons. Literally unbreakable. I'm using all of my…
1:18DemoThere are two bags of sesame flavor, two bags of everything bagel seasoning, and then two bags of just regular sea salt. Have 28 grams of protein,…

🖤𝙻𝚎𝚡𝚒𝚎⚡️Jan 17

PrimeLash Mascara | Tubing formula, Hypoallergenic…

0:2914M views

Lightweight formula for soft, separated lashes waterproof wear that never quits 🔒🤩👀✨#judydoll_us…

charmingeyes_makeupAug 22

JUDYDOLL 3D Curling Eyelash Iron Mascara, Black & Brown…

Hooks that opened them

“New mascara is called B Structural, and it's named this for a very specific reason.”Statement6.8 sWatch5.9M views
“If you have green, blue, or Hazel eyes and you've been using black mascara, are missing out. Black honey mascara.”Statement6.4 sWatch2.7M views
“Hi there. Have you ever tried the world famous mascara formulas from jeffree star cosmetics?”Question4.9 sWatch1.4M views
“Lady Gaga said, happy summer!”Statement1.5 sWatch1M views
“Listen, I've been saying it. 2025 is just gonna be the year of mascara.”Command4.4 sWatch38k views
“Excuse me. Do you work here?”Question2 sWatch1.8k views
“These are all the samples that I received just last week, so let's open them together.”Statement3 sWatch1.7k views