Beauty & Personal CareMakeupPowder

silky BLUR TRANSLUCENT LOOSE SETTING POWDER

Rated 4.835 reviewsSold by essence cosmetics

No Score yetA product gets a Score after 4 weeks of review history.

Sold
570
Sold per day
+2.7
Price
$12.94
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Updated Oct 21, 2026

How similar products are sold

8 videos, 3 products
Usual openingStatement6 of 8 videos
Hook length4.7 sTypical
Deal mentioned at0:353 of 8 videos
Asks to buy at0:434 of 8 videos
Video length2:52Typical
Play video9:13849k views
Command3.5 s hook
“Get ready with me as I answer commonly asked questions about my adoption.”
Script breakdown26 parts
  1. 0:00HookGet ready with me as I answer commonly asked questions about my adoption.
  2. 0:04DemoFirst thing people normally ask is, how old was I when I was adopted? And do I remember being in the orphanage? No, I don't. I was 9 months old when…
  3. 1:04EvidenceWell, halfway through the adoption process, my parents naturally became pregnant with my sister. My mom ended up giving Birth to her two months…
  4. 1:21DemoNext question I get is, how did I know I was adopted? Or when did my parents tell me I was adopted? Well, I'm a transracial adoptee, which means I…
  5. 1:36EvidenceBut I think I first recognized that I was different, um, when I was, like, two or three. My mom remembers we were in the car, and I asked her, why…
  6. 1:50DemoAnd she remembers that being, like, a really profound moment because she didn't realize I was old enough to kind of, like, recognize we were…
  7. 2:09EvidenceAnd although I am the only adopted person in my family, um, I do have one uncle who is adopted, but he's, like, way older, so I'm only talking…
  8. 2:20Demoaround my age. Um, it was something that was always celebrated. So we always celebrated my adoption day. We would always do something really special…
  9. 2:46EvidenceSo this is nothing against my sister. This is all something I did.
  10. 2:49DemoI was very jealous that she wasn't adopted, and I was, although it's not true in my mind, I always viewed her as lucky, because for me, my…
  11. 3:07EvidenceUm, and it really, like, elevated those fears because my sister looks identical to my parents.
  12. 3:13DemoSo if you look at any of our family photos, she is a literally a carbon copy of both of them.
  13. 3:19EvidenceUm, and so growing up, I would constantly hear how much my sister looked like my parents and all that. And because we were close in age, people…
  14. 3:28DemoSo I always had a fear that I Was going to be left, even though that wasn't true.
  15. 3:33ProblemAnd unfortunately, because I was a kid, I ended up taking a lot of that anger and frustration out on her.
  16. 3:38DemoSo we really didn't have the best relationship when we were younger. Um, and it wasn't until we got to, like, high school, college, that we really…
  17. 5:18EvidenceWe don't want to do this. Um, and our parents did not push us, but my mom and dad were always very open if I was curious.
  18. 5:25DemoBut it was honestly me choosing not to explore that side. Um, and again, I really wasn't interested in even talking about my adoption until, like,…
  19. 5:33EvidenceNext question is, why or how did my dad move to China? Well, my dad worked for a company that allowed their employees to put, like, two to three…
  20. 5:48DemoAnd so he got the opportunity to submit this list, I guess. Um, and he put three countries down. And I honestly, at this Point. Forget the other two…
  21. 6:43EvidenceAnd almost immediately, my mom was like, hold on, wait here.
  22. 6:47DemoAnd she went into her closet, and turns out she had been making a scrapbook, um, for me to potentially give to my birth parents if I ever found them…
  23. 7:01EvidenceUm, and from there, we ended up doing a DNA test, which was a huge thing to begin with, because my mom was very nervous about, you know, me doing a…
  24. 7:12DemoAnd this was, you know, Years ago. Um, and she was very worried with what would happen with my data, which unfortunately is very relevant because we…
  25. 7:25EvidenceAnd once my dad got the opportunity to move to China, that's when we were like, okay, that's our sign. We need to do an in person search.
  26. 7:33DemoAnd this obviously naturally leads into the sequel of have I found them yet? And why am I even looking for my birth parents to begin with? So number…
Translucent Loose Talc-Free Setting Powder Ultra-Blur…
Play video2:45813k views
Problem first6.9 s hook
“My fellow pale people, part of the reason your bronzer doesn't look good and you struggle to use it is because it's too dark.”
Script breakdown12 parts
  1. 0:00HookMy fellow pale people, part of the reason your bronzer doesn't look good and you struggle to use it is because it's too dark.
  2. 0:07OfferThis is the perfect time to illustrate this, because Nick's just came out with this bronzer that I'm loving right now. Their butter bronzer is 10…
  3. 0:19DemoThis is buttercup all buttered up and butter biscuit. And you can see why if I chose this one, it is going to look muddy, because as soon as I put…
  4. 0:44EvidenceI think this one might be a little too similar to my skin tone, so I'm gonna choose this second, second shade, and I'll show you how to put it on.
  5. 0:51DemoFirst off, if I was going to put on a powder bronzer on a dewy base, it's going to grab and not blend. So I would need to do a very light dusting of…
  6. 1:06EvidenceSo this is when I want my skin to look sun kissed and not just have the bronzer on my cheeks.
  7. 1:11DemoOrder to create a diffused look, I like a big, fluffed out brush. If you're using a dense brush, an angled brush, that is going to concentrate the…
  8. 1:20Call to actionSo this is the BK Beauty 1:04, and I'm going to just roll it on the bronzer to get it coated and then tap it off to get rid of the excess. Okay, so…
  9. 1:31DemoI take the brush, and wherever I touch first has the most product. I like that being the cheek. So very lightly, I will sweep back and forth across…
  10. 2:36EvidenceI went to like three stores before I bought it on TikTok shop myself.
  11. 2:39OfferAgain, only 10 bucks.
  12. 2:41DemoSolid winner. Next 10 out of 10. Okay, y'all let me know if you have any questions below.
Translucent Loose Talc-Free Setting Powder Ultra-Blur…
Play video2:58269k views
Statement7.6 s hook
“So the first step I like to start out with is a toner on fresh dry skin.”
Script breakdown14 parts
  1. 0:04HookSo the first step I like to start out with is a toner on fresh dry skin.
  2. 0:12EvidenceI've been perfecting my makeup routine for the past couple of weeks and I think I finally found what works for me.
  3. 0:20DemoWhat's pissing me off is I just had an allergic reaction. It's just interfering with what I have going on right now, which is on my fucking makeup.…
  4. 0:30EvidenceI'm using the topicals hydrating moisturizer and the ELF power grip primer.
  5. 0:35OfferCause i'm a cheap hoe. Shout out to all the cheapos.
  6. 0:39DemoI'm not to a place yet where i'm spending sixty dollars on a foundation. You gonna get this fit me. I'm really thinking about getting my brows. I…
  7. 0:58OfferI usually use this elf. This is like, again, i'm a cheap hoe. The ELF insta brow pencil.
  8. 1:04DemoBut I wanna go for a softer look on the brows. Today. NYX professional makeup micro brow pencil. I got me a brand new concealer. This was in creamy…
  9. 1:33OfferWhen the flash turns on, does that flash come out? Fleet, please edit me out. Please, please.
  10. 1:38DemoFace student matte and poreless primer. The fit me. And imma just set her a bit. For eyeshadow, i'm gonna use the juvias place and warrior. The…
  11. 2:37OfferCause they have. If you get the cheap ones, you're a cheapo from like ross.
  12. 2:42DemoThey have like ones that's two different textures.
  13. 2:44EvidenceNow i'm using a wet and wild pinch me pink blush.
  14. 2:49OfferSometimes you gotta be kind of careful with cheap blushes cuz they come off a little chalky.
KheumaniFeb 28
Laura Mercier Translucent Loose Setting Powder…
Play video6:02234k views
Statement7.4 s hook
“My little sister sent me this Bratz doll picture and I want to show her how to recreate it.”
Script breakdown10 parts
  1. 0:00HookMy little sister sent me this Bratz doll picture and I want to show her how to recreate it.
  2. 0:08DemoSo first of all, I'm taking it some brow gel. My brows are already pretty thin, so smushing them together like this is not gonna be a dramatic…
  3. 0:20EvidenceAfter I set it with powder, I'm using my NYX Lift and snatch brow pen.
  4. 0:25DemoI'm trying to give it sort of an arch, but nothing too harsh and obviously keeping it them razor thin. Optional is carving them out with concealer.…
  5. 0:53EvidenceThe smell is so nostalgic to me, and my girlfriend got it for free cause she works at Ulta, but I used it years ago.
  6. 1:01DemoAnd then I'm taking a Mac Studio Fix Foundation. This is, believe it or not, one of the darker shades of foundation I have, and I just want this KVD…
  7. 1:19Call to actionSo don't be afraid to tap out with your finger, especially with a formula like this that is matte.
  8. 1:26DemoThe warmth of your finger can help diffuse and melt it into the skin.
  9. 1:30OfferNow This Laura Mercier Loose Blurring Powder, a very good high end powder, but if you're looking for something more affordable, try the wet n Wild…
  10. 1:41DemoNow, this blush palette in the shade attention seeker. I know that's right. Literally feel like the Bratz dolls wearing this blush. And the…
autumnSep 16
Translucent Loose Talc-Free Setting Powder Ultra-Blur…
Play video1:33153k views
Statement3.8 s hook
“This is a very important PSA for folks who have dry skin or mature skin.”
Script breakdown4 parts
  1. 0:00HookThis is a very important PSA for folks who have dry skin or mature skin.
  2. 0:04DemoIf you are trying to find a powder, do not buy powders that are labeled as baking powders, like this Huda 1 or this one from one size. Don't worry,…
  3. 0:22EvidenceI use these powders on those skin types all the time.
  4. 0:25DemoBut on dry skin, when you get up close, it is so drying, it really turns your skin into the Sahara Desert, which is not great for dry skin or mature…
Laura Mercier Mini Translucent Loose Talc-Free Setting…
Play video6:0131k views
Statement5.5 s hook
“Hey, y'all do my makeup with me with only products that I got from the TikTok shop.”
Script breakdown2 parts
  1. 0:00HookHey, y'all do my makeup with me with only products that I got from the TikTok shop.
  2. 0:06DemoObviously, you can get them in, like, Ulta, Sephora, and makeup stores, but I just wanna. I thought it would be fun to do with the stuff that I got…
Laura Mercier Translucent Loose Setting Powder…
Play video2:0023k views
Statement1.9 s hook
“Hey y'all come to the game with me and my biggest OP.”
Script breakdown8 parts
  1. 0:00HookHey y'all come to the game with me and my biggest OP.
  2. 0:02DemoI'm from Baltimore, she from Atlanta, so this shit really meant something to me. Y'all see I already got my purple pins in my hair. You know what…
  3. 0:08Call to actionI'm just now getting my voice back from this game, so bear with me. And before y'all ask, if you watching on TikTok, i'mma link the curler and most…
  4. 0:16DemoI just wanted to do something real light and Uber Uber cute. If you know where I got that from, you funny as fuck. But. But I don't know. I was…
  5. 0:44Call to actionEvery time y'all click my story, you see me out with a hooker.
  6. 0:46DemoHow I'm update y'all like, just give me a little bit of time, please. Like, I'm outside more than a motherfucking mayor. I'mma Call you out this…
  7. 1:06EvidenceAdd my stickers, cut my hair out, and I'm ready to go. Yep, all that. All that. Who? You know, really bad to the bone. I got my stickers and my…
  8. 1:13DemoAnd this purse. If I feel like updating my storefront, you can find it there. If not, find it your damn self. I don't know, I'm just playing. But…
Laura Mercier Translucent Loose Setting Powder…

Hooks that opened them

  • “Get ready with me as I answer commonly asked questions about my adoption.”Command3.5 sWatch849k views
  • “My fellow pale people, part of the reason your bronzer doesn't look good and you struggle to use it is because it's too dark.”Problem first6.9 sWatch813k views
  • “So the first step I like to start out with is a toner on fresh dry skin.”Statement7.6 sWatch269k views
  • “My little sister sent me this Bratz doll picture and I want to show her how to recreate it.”Statement7.4 sWatch234k views
  • “This is a very important PSA for folks who have dry skin or mature skin.”Statement3.8 sWatch153k views
  • “The powder, especially in Fiji with the humidity is crazy.”Statement3.5 sWatch45k views
  • “Hey, y'all do my makeup with me with only products that I got from the TikTok shop.”Statement5.5 sWatch31k views
  • “Hey y'all come to the game with me and my biggest OP.”Statement1.9 sWatch23k views

Sales

Sold per dayLighter bars are averages over several days.

silky BLUR TRANSLUCENT LOOSE SETTING POWDER: sold per day

Total sold

silky BLUR TRANSLUCENT LOOSE SETTING POWDER: total sold

Price

silky BLUR TRANSLUCENT LOOSE SETTING POWDER: price

Powder

Rank by units sold
#118
Of 675 products
Price against the category
24% lower
Median $16.99

Selling about as much

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