Beauty & Personal CareMakeupMakeup Sets

Smooth & Set Duo- Foundation Stick & Setting Powder

Rated 5.02 reviewsSold by essence cosmetics

No Score yetA product gets a Score after 4 weeks of review history.

Sold
39
Sold per day
+0.3
Price
$16.87
New reviews
–
Video views
1.8k
1 video
Creators
1
Found so far

Updated Oct 20, 2026

Videos selling this

1 video
Play videoNo. 12:061.8k views
Statement2.5 s hook
“Let's do a full face today with essence.”
Script breakdown8 parts
  1. 0:00HookLet's do a full face today with essence.
  2. 0:03DemoGoing to start with the foundation stick. So I think most people put essence in the drugstore category, and I would normally agree, but hear me out.…
  3. 0:26OfferYou could expect to spend, you know, anywhere from 10 to 15 dollars, maybe even more on most of their products nowadays.
  4. 0:36DemoI hope you saw how amazingly easily that blended. Now the baby got bronze. But essence, though. Essence, you can still get really great, reliable…
  5. 1:14OfferSo yeah, if you're wanting great products at even less than drugstore pricing, Essence. Essence is the real deal.
  6. 1:25Call to actionYou will definitely want to check them out.
  7. 1:28DemoRound it out with the Flawless Trio Loose Setting Powder. So this has three colors for correcting various issues, and you can actually move this…
  8. 1:56OfferThis is the final look. All of this for less than $6. A product you cannot beat essence, quality and price.
HookProblemDemoEvidenceOfferCall to action

Hooks that opened the top videos

  • “Let's do a full face today with essence.”Statement2.5 sWatch1.8k views

How similar products are sold

7 videos, 5 products
Usual openingStatement3 of 4 videos
Hook length2.7 sTypical
Deal mentioned at0:051 of 4 videos
Asks to buy at0:463 of 4 videos
Video length1:30Typical
Play video1:064.7M views
Question3.1 s hook
“Covergirl, are you even trying to hide it at this point?”
Script breakdown11 parts
  1. 0:00HookCovergirl, are you even trying to hide it at this point?
  2. 0:03DemoCovergirl just dropped two brand new products.
  3. 0:05OfferPut them in a bundle that you can customize for your own specific shades.
  4. 0:09DemoThis is their brand new Bronzing Glow Serum.
  5. 0:11OfferVery similar to two very high end products, but not a similar price tag.
  6. 0:16DemoHonestly, identical quality, if not better. What's really cool about this is one side you have a wand to get a more precise application, and then on…
  7. 0:37EvidenceI'm wearing the shade Light Medium and then this is their brand new Baked Luminous Finishing Powder.
  8. 0:41DemoAnd just like their iconic Baked Luminous Bronzer and blush that went absolutely viral earlier this year, it's the same type of formula. It's…
  9. 0:59OfferThis bundle Is totally customizable to whatever shades that you want to get.
  10. 1:03Call to actionI'll put the link for you down below.
  11. 1:04OfferYou're getting it at a really good price too because it's bundled on TikTok Shop.
JeselleMay 19
COVERGIRL Sun & Sculpt Bronzing Glow Serum + Baked Luminous…
Play video2:082.8k views
Statement7.9 s hook
“Okay, so clearly, I'm in the middle of doing my makeup, so not too much, but I remembered that coastal sent over their new setting powders along with their little puff.”
Script breakdown6 parts
  1. 0:00HookOkay, so clearly, I'm in the middle of doing my makeup, so not too much, but I remembered that coastal sent over their new setting powders along…
  2. 0:08DemoSo I was like, this is the perfect time to try it out. I have two of the shades. I have the shades buttery and peachy. I think I wanna go in with.…
  3. 0:37Call to actionI'm gonna go in with the Kosas Puff, and I'm just gonna tap the inside of the top, and then this is what the powder looks like on the puff.
  4. 0:44DemoI'm gonna press it onto the back of my hand and melt it into the puff before we go directly into the under eye. I'm a little scared. Trying new…
  5. 1:20EvidenceCan we see the difference? I definitely think it's a little blurry.
  6. 1:24DemoIt kind of has, like, that luminous feel to it, kind of, to me from looking on camera. Okay, so we could totally stop here, but I'm gonna go a…
Kosas Cloud Set Translucent Buttery Finish Loose Powder…
Play video0:48377 views
Statement2.3 s hook
“Covergirl came out with their Bronzing Glow Serum.”
Script breakdown3 parts
  1. 0:00HookCovergirl came out with their Bronzing Glow Serum.
  2. 0:02DemoI got the shade 60 in dark, and let me tell you something. On a day that I need a right bronzer, this is gonna be good. I love the fact that they do…
  3. 0:46Call to actionI'm gonna link this combo down below. Covergirl, you doing anything
COVERGIRL Sun & Sculpt Bronzing Glow Serum + Baked Luminous…
Play video1:54370 views
Statement2.1 s hook
“New makeup. So I'm gonna do my makeup routine.”
Script breakdown9 parts
  1. 0:00HookNew makeup. So I'm gonna do my makeup routine.
  2. 0:02ProblemPrime my face with the pores no more by Doctor Brandt.
  3. 0:05DemoIt's a matte finish. It feels like velvety, but it fills in your pores and any wrinkles. This is what I'll use almost all the time. It's the Super…
  4. 0:33EvidenceThis is the Covergirl True Blend, Sun and sculpt. I got shade medium, and I used the wand. But where I'll put my contour, I use this other day. It's…
  5. 0:50DemoNow I blend it with B K. Beauty's 1:09 Brush makeup.
  6. 0:54EvidenceVery much. I love it, but it over stimulates me so bad.
  7. 0:56DemoNow I'm gonna blend my concealer in with my B K. Beauty a 5:06. Make my eyes look a little bit better. Now I'm Gonna set my face with the, um, skin…
  8. 1:17EvidenceBeauty spiced chai. I love this stuff. The Maybelline Express Brow. I forgot. Blush.
  9. 1:23DemoThe Milani Sparkling Rose. And now we curl my lashes with the hooded, um. Jenny Pattinken Eyelash Curler. It's for hooded eyes, and it makes such a…
COVERGIRL Sun & Sculpt Bronzing Glow Serum + Baked Luminous…

Hooks that opened them

  • “Covergirl, are you even trying to hide it at this point?”Question3.1 sWatch4.7M views
  • “Okay, so clearly, I'm in the middle of doing my makeup, so not too much, but I remembered that coastal sent over their new setting powders along with their little puff.”Statement7.9 sWatch2.8k views
  • “Covergirl came out with their Bronzing Glow Serum.”Statement2.3 sWatch377 views
  • “New makeup. So I'm gonna do my makeup routine.”Statement2.1 sWatch370 views

Sales

Sold per dayLighter bars are averages over several days.

Smooth & Set Duo- Foundation Stick & Setting Powder: sold per day

Total sold

Smooth & Set Duo- Foundation Stick & Setting Powder: total sold

Price

Smooth & Set Duo- Foundation Stick & Setting Powder: price

Makeup Sets

Price against the category
61% lower
Median $42.95

Selling about as much

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