Beauty & Personal CareMakeupBronzer & Highlighter

soft TOUCH BUTTER BRONZER

Rated 4.778 reviewsSold by essence cosmetics

No Score yetA product gets a Score after 4 weeks of review history.

Sold
873
Sold per day
+1
Price
$12.94
New reviews
–
Video views
48k
1 video
Creators
1
Found so far

Updated Oct 21, 2026

Videos selling this

1 video
Play videoNo. 14:1848k views
Statement3.7 s hook
“That is literally glass skin in a freaking powder.”
Script breakdown18 parts
  1. 0:00HookThat is literally glass skin in a freaking powder.
  2. 0:04DemoPowder is so bad. I manifested this in 2025. You guys remember me saying that 2026 is the year of powders, and I'm so freaking excited.
  3. 0:12OfferSince just came out with their soft touch line, we have a butter bronzer, a bouncy blush, and a bouncy highlighter, and they're only $6.
  4. 0:18DemoNow, I love essence, but I'm so, so picky about my powder bronzers and blushes. So let's try them all out, do an all day wear test and see how they…
  5. 1:03EvidenceLook how naturally that warmed up my skin.
  6. 1:06DemoLike, you cannot see where the product starts and ends. Here's no bronzer Here's bronzer to me. This is perfect. I'm getting so excited. I have not…
  7. 2:16Offer$6. The only downside is it only Comes in four shades and most of them are pretty vibrant.
  8. 2:20DemoI do have the most neutral one on today. Hopefully these blushes do really well and they make me a sad beige cause I love that formula. Last but…
  9. 2:39OfferI think it's interesting that the highlight and the blush are both 5 grams and they're $6 and the bronzer is literally double the size. This is 10…
  10. 2:47DemoIt could be a formulation and ingredient difference because these two are like that soft bouncy texture.
  11. 2:52OfferOr is that bronzer is your standard kind of powder, but I still feel like these should be maybe like $4 4:00am.
  12. 2:58DemoI the only one that still uses fan brushes for highlights? Mmm I'm so excited! Yeah, that was aggressive. Yeah, I know the term glass skin is so…
  13. 3:27OfferIt's Only $6. I'm tearing up.
  14. 3:29DemoWhat the fuck? Let me finish up my makeup, and we'll do an all day wear test. Okay, there we are. Full face. Done. It looks so good. It looks so good.
  15. 3:36EvidenceI'm sorry. I'm tooting my own horn, but it looks so good. I'm obsessed with this glow, and these were the easiest products in the absolute world to…
  16. 3:47DemoAll day wear test. We're going to some appointments today, running some errands, and we have a full Disney day. I'll be back in, like, 10, 12 hours.…
  17. 4:08OfferYou can see the blush, you can see the highlight, you can see the bronzer. The fact that these are $6. I'm oily. Combo.
  18. 4:14DemoI did a full day at Disney. Highly, highly, highly recommend. I'm so impressed.
HookProblemDemoEvidenceOfferCall to action

Creators selling thisCreators on the videos found so far. There may be more.

1 found

Hooks that opened the top videos

  • “That is literally glass skin in a freaking powder.”Statement3.7 sWatch48k views

How similar products are sold

2 videos, 2 products
Play video0:327k views
Statement5.2 s hook
“You wouldn't think this is this. And.”
Script breakdown4 parts
  1. 0:00HookYou wouldn't think this is this. And.
  2. 0:06DemoAnd it's very pigmented, so be careful. Oh, it literally. It could be a. It's a bronzer. It could also be your blush. It's so rich. It is absolutely…
  3. 0:21Call to actionYou guys, I would tell you, go get these.
  4. 0:26DemoThese are so just. It's ready for summer. Look.
Butter Bronzer & Contour Powder Face Makeup Palette…

Hooks that opened them

  • “You wouldn't think this is this. And.”Statement5.2 sWatch7k views

Sales

Sold per dayLighter bars are averages over several days.

soft TOUCH BUTTER BRONZER: sold per day

Total sold

soft TOUCH BUTTER BRONZER: total sold

Price

soft TOUCH BUTTER BRONZER: price

Bronzer & Highlighter

Rank by units sold
#171
Of 769 products
Price against the category
24% lower
Median $16.99

Selling about as much

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