Beauty & Personal CareSkincareLip Treatments

The Lip Essential Trio

Rated 4.5336 reviewsSold by The Ordinary StoreOfficial shop

No Score yetA product gets a Score after 4 weeks of review history.

Sold
7,242
Sold per day
+19
Price
$51.22
New reviews
–
Video views
5.5k
6 videos
Creators
6
Found so far

Updated Oct 21, 2026

Videos selling this

6 videos
Usual openingOffer first1 of 4 videos
Hook length4.9 sTypical
Deal mentioned at0:063 of 4 videos
Asks to buy at1:193 of 4 videos
Video length1:19Typical
Play video1:141.5k views
Offer first11.6 s hook
“well the ordinary did all of us a favor when they saw that we were using their volufiline on our lips as like a lip filler alternative cause not everybody wants to do injectables and not everybody wants to pay that…”
Script breakdown6 parts
  1. 0:00Hookwell the ordinary did all of us a favor when they saw that we were using their volufiline on our lips as like a lip filler alternative cause not…
  2. 0:12Offerprocess bundle that is specifically designed for all of us using volufiline on our lips included a lip exfoliating serum which is an absolute…
  3. 0:23Evidencelike with any other skincare product if you don't ever exfoliate your face your skincare is not going to perform as well same thing goes for your…
  4. 0:34Demofour months you will want to use the volufiline now there's this highly highly concentrated it is specifically for targeted plumping this is not a…
  5. 0:55Evidenceas the perfect sealant over the volufiline I like to use this on top these three together are just like an absolute dream team and they definitely…
  6. 1:06Offerand I know that there are a lot of people that do wanna use this as a filler alternative so if you're gonna do that I would definitely go with the…
Play video0:57694 views
Problem first3.5 s hook
“One thing I hate more than dry skin is dry lips.”
Script breakdown7 parts
  1. 0:00HookOne thing I hate more than dry skin is dry lips.
  2. 0:04DemoNow, ever since I was a kid, I had dry cracked up lips. Like even now, I don't know if you guys can see, it's like really, really ashy and dry.
  3. 0:11EvidenceBut I've been starting to use moisturizer for the lips.
  4. 0:15DemoAnd of course, I had to go to that one brand that was most reviewed on the TikTok shop. This is by ordinary. Now, look, I do not take all of these.…
  5. 0:31EvidenceI mean, honestly, for me, this is a game changer. Look, I got it on right now and look at this. It's shining, glowing.
  6. 0:37DemoNever been moisturized like this before with like regular lip balm. So don't tell me nothing. Now, if you're a guy and you're wondering about this,…
  7. 0:51Call to actionIf you want to get your hands on them before they sell out, look, I'll leave orange shopping cart down below. If it's available, it's available.
Play video1:26591 views
Statement4.1 s hook
“Nobody wants to kiss you if you have dry, crackly, icky lips.”
Script breakdown5 parts
  1. 0:00HookNobody wants to kiss you if you have dry, crackly, icky lips.
  2. 0:04DemoSo let me tell you exactly how to not have that and have the very most kissable lips. You are first going to put some of this on your lips. This is…
  3. 0:28OfferBut this volufiline has 92%. Can see it right there on the front. And let's see this 5%. So we're gonna put this on our lips.
  4. 0:37DemoYou can put it on, on your finger or however you want. But I just thought it like this and it comes out fast, so beware. But oh, it feels great.…
  5. 1:19Call to actionIt's. It's linked below, and the last time I checked, they were running low. One of their bundles is already out of stock, so if you grab it, grab…
Play video1:246 views
Question5.7 s hook
“When you own hundreds of dollars in Korean skincare, why do you keep coming back to the ordinary?”
Script breakdown9 parts
  1. 0:00HookWhen you own hundreds of dollars in Korean skincare, why do you keep coming back to the ordinary?
  2. 0:06OfferBecause expensive doesn't always mean better, and affordable doesn't mean ineffective.
  3. 0:11DemoThe ordinary is just one of those brands that proves you can get quality ingredients and effective formulas without spending a fortune. These are…
  4. 0:30OfferAnd it starts off with the PHA 5% exfoliating lip serum. This is going to gently exfoliate those dry, flaky lips. Then you get one of the volufiline…
  5. 0:41DemoThis is a targeted serum for a visibly fuller looking pout. I also use this under my eyes. And then the squalane amino acid lip balm. This is for…
  6. 1:02OfferAnd then the one I purchased the most from these three, the Caffeine Solution 5% plus E G C G.
  7. 1:08DemoThis helps reduce the appearance of puffiness and dark circles under the eyes. And a little goes a long way with this one.
  8. 1:15OfferAll three are different and differently priced. All affordable, all effective, all made with great ingredients.
  9. 1:22Call to actionI'll link them in the cart if you want to try one. Or all
HookProblemDemoEvidenceOfferCall to action

Creators selling thisCreators on the videos found so far. There may be more.

6 found

Hooks that opened the top videos

  • “well the ordinary did all of us a favor when they saw that we were using their volufiline on our lips as like a lip filler alternative cause not everybody wants to do injectables and not everybody wants to pay that…”Offer first11.6 sWatch1.5k views
  • “One thing I hate more than dry skin is dry lips.”Problem first3.5 sWatch694 views
  • “Nobody wants to kiss you if you have dry, crackly, icky lips.”Statement4.1 sWatch591 views
  • “When you own hundreds of dollars in Korean skincare, why do you keep coming back to the ordinary?”Question5.7 sWatch6 views

Sales

Sold per dayLighter bars are averages over several days.

The Lip Essential Trio: sold per day

Total sold

The Lip Essential Trio: total sold

Price

The Lip Essential Trio: price

Lip Treatments

Rank by units sold
#67
Of 730 products
Price against the category
223% higher
Median $15.84

Selling about as much

The Ordinary StoreOfficial shop

Sold
3,600,417
Products
106
Followers
400,744
Videos
3,704
Rating
4.5
Reviews
296,998

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