Beauty & Personal CareMakeupEyeliner & Lipliner

Stay & Play Gel Eyeliner

Rated 4.4160 reviewsSold by essence cosmetics

No Score yetA product gets a Score after 4 weeks of review history.

Sold
1,451
Sold per day
+2.6
Price
$6.49
New reviews
–
Video views
107k
1 video
Creators
1
Found so far

Updated Oct 21, 2026

Videos selling this

1 video

Creators selling thisCreators on the videos found so far. There may be more.

1 found

How similar products are sold

2 videos, 2 products
Usual openingStatement1 of 2 videos
Hook length9 sTypical
Deal mentioned at1:301 of 2 videos
Asks to buy at1:192 of 2 videos
Video length3:43Typical
Play video6:02234k views
Statement7.4 s hook
“My little sister sent me this Bratz doll picture and I want to show her how to recreate it.”
Script breakdown10 parts
  1. 0:00HookMy little sister sent me this Bratz doll picture and I want to show her how to recreate it.
  2. 0:08DemoSo first of all, I'm taking it some brow gel. My brows are already pretty thin, so smushing them together like this is not gonna be a dramatic…
  3. 0:20EvidenceAfter I set it with powder, I'm using my NYX Lift and snatch brow pen.
  4. 0:25DemoI'm trying to give it sort of an arch, but nothing too harsh and obviously keeping it them razor thin. Optional is carving them out with concealer.…
  5. 0:53EvidenceThe smell is so nostalgic to me, and my girlfriend got it for free cause she works at Ulta, but I used it years ago.
  6. 1:01DemoAnd then I'm taking a Mac Studio Fix Foundation. This is, believe it or not, one of the darker shades of foundation I have, and I just want this KVD…
  7. 1:19Call to actionSo don't be afraid to tap out with your finger, especially with a formula like this that is matte.
  8. 1:26DemoThe warmth of your finger can help diffuse and melt it into the skin.
  9. 1:30OfferNow This Laura Mercier Loose Blurring Powder, a very good high end powder, but if you're looking for something more affordable, try the wet n Wild…
  10. 1:41DemoNow, this blush palette in the shade attention seeker. I know that's right. Literally feel like the Bratz dolls wearing this blush. And the…
autumnSep 16
Stila Eyes For Play - Liqua-Play Eye Shadow + Stay All Day…
Play video1:23519 views
Result first10.6 s hook
“this is like one of my favourite makeup tips I've ever Learned online and this is a little bit a lot of it outside of my recipe content but I wanted to share it um just in case”
Script breakdown5 parts
  1. 0:00Hookthis is like one of my favourite makeup tips I've ever Learned online and this is a little bit a lot of it outside of my recipe content but I wanted…
  2. 0:11Demoyou're interested in trying it so I obviously have brown eyes and I was notorious for black eyeliner like a lot of it but I Learned for brown eyes…
  3. 0:52Evidenceso if you have brown eyes um try it I use this Stella I hope I said that right plumful um I love it it also stays on very well and you know I'm not…
  4. 1:11Demoanymore either um which if I would have told myself this a couple years ago I'd be like no freaking way I was addicted
  5. 1:19Call to actionto black eyeliner like addicted to it okay but yeah I don't know check it out
Stila Stay All Day® Smudge & Set Waterproof Gel Eye Liner…

Hooks that opened them

  • “My little sister sent me this Bratz doll picture and I want to show her how to recreate it.”Statement7.4 sWatch234k views
  • “this is like one of my favourite makeup tips I've ever Learned online and this is a little bit a lot of it outside of my recipe content but I wanted to share it um just in case”Result first10.6 sWatch519 views

Sales

Sold per dayLighter bars are averages over several days.

Stay & Play Gel Eyeliner: sold per day

Total sold

Stay & Play Gel Eyeliner: total sold

Price

Stay & Play Gel Eyeliner: price

Eyeliner & Lipliner

Rank by units sold
#239
Of 720 products
Price against the category
47% lower
Median $12.20

Selling about as much

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