The Ordinary Azelaic Acid Suspension 10%, Brightening Formula for Uneven and Blemish-Prone Skin

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Updated Oct 22, 2026

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1 video

Question2.4 s hook

“Looking for a skin routine for textured, blemish prone skin?”

Script breakdown4 parts

0:00HookLooking for a skin routine for textured, blemish prone skin?
0:03DemoHere's four steps we recommend. Start with a glowing cleanser to remove makeup and dirt while still hydrating the skin.
0:07OfferThen either niacinamide 10% plus CINC 1% serum to target dryness, dullness and signs of congestion. Pair it with our Azealic Acid Suspension 10% to…
0:16DemoFinish your routine with our natural moisturizing factors plus hyaluronic acid that works with your skin to support its natural hydration barrier.…

HookProblemDemoEvidenceOfferCall to action

1 found

The Ordinary Store@theordinarystore
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“Looking for a skin routine for textured, blemish prone skin?”Question2.4 sWatch9.1M views

2 videos, 1 product

Usual openingOffer first1 of 2 videos

Hook length3.4 sTypical

Deal mentioned at0:082 of 2 videos

Video length0:37Typical

Offer first2.9 s hook

“This is our vitamin C 23% plus H A. Spheres.”

Script breakdown2 parts

0:00HookThis is our vitamin C 23% plus H A. Spheres.
0:03DemoA great vitamin C option for anyone looking to target dullness, signs of aging, and uneven skin tone. This water free formula uses direct vitamin C…

Statement3.9 s hook

“I'm in a Doopy Mood and Drunk. Elephant, I got you in my sights.”

Script breakdown8 parts

0:00HookI'm in a Doopy Mood and Drunk. Elephant, I got you in my sights.
0:04DemoWe're gonna look at their three most popular products and I'm gonna dupe all three. I don't wanna call it dupe, though, because they're actually…
0:15OfferIt's L ascorbic acid, 15%.
0:18DemoYou get two items from ordinary.
0:21OfferFirst you get the 23% L ascorbic acid.
0:24DemoExactly the same stuff, just a little higher potency. Then you get the ferulic acid with resveratrol. Now, you take just a little bit of the vitamin…
0:48EvidenceThose are the ones you use when you're pregnant, so your skin glows. But the vitamin C process, the way that it works, resveratrol actually…
0:56OfferYou saving $70. But it works better.

“This is our vitamin C 23% plus H A. Spheres.”Offer first2.9 sWatch282k views
“I'm in a Doopy Mood and Drunk. Elephant, I got you in my sights.”Statement3.9 sWatch35k views