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The Ordinary Natural Moisturizing Factors + Beta Glucan, Lightweight Gel Moisturizer for All-Day Hydration

Beauty & Personal CareSkincareMoisturizers & Mists

The Ordinary Natural Moisturizing Factors + Beta Glucan, Lightweight Gel Moisturizer for All-Day Hydration

Rated 4.71,060 reviewsSold by The Ordinary StoreOfficial shop

No Score yetA product gets a Score after 4 weeks of review history.

Compare with competitorsOpen on TikTok Shop
Sold
8,335
Sold per day
+5
Price
$11.49
New reviews
–
Video views
859k
1 video
Creators
1
Found so far

Updated Oct 21, 2026

Videos selling this

1 video
Play videoNo. 10:19859k views
Statement2.2 s hook
“If you have oily skin, we have the perfect routine for you.”
Script breakdown2 parts
  1. 0:00HookIf you have oily skin, we have the perfect routine for you.
  2. 0:02DemoFirst, cleanse the skin with Glucoside Foaming Cleanser to remove oil and improve skin clarity. Then apply a few drops of niacinamide for blemish…
The Ordinary StoreJul 22
HookProblemDemoEvidenceOfferCall to action

Hooks that opened the top videos

  • “If you have oily skin, we have the perfect routine for you.”Statement2.2 sWatch859k views

How similar products are sold

4 videos, 2 products
Usual openingQuestion1 of 3 videos
Hook length3 sTypical
Deal mentioned at0:142 of 3 videos
Video length2:44Typical
Play video0:239.1M views
Question2.4 s hook
“Looking for a skin routine for textured, blemish prone skin?”
Script breakdown4 parts
  1. 0:00HookLooking for a skin routine for textured, blemish prone skin?
  2. 0:03DemoHere's four steps we recommend. Start with a glowing cleanser to remove makeup and dirt while still hydrating the skin.
  3. 0:07OfferThen either niacinamide 10% plus CINC 1% serum to target dryness, dullness and signs of congestion. Pair it with our Azealic Acid Suspension 10% to…
  4. 0:16DemoFinish your routine with our natural moisturizing factors plus hyaluronic acid that works with your skin to support its natural hydration barrier.…
The Ordinary StoreOct 27
The Ordinary Natural Moisturizing Factors + Hyaluronic…
Play video2:442.3M views
Statement3 s hook
“so we're gonna get ready really fast try to run to target before work”
Script breakdown3 parts
  1. 0:41Hookso we're gonna get ready really fast try to run to target before work
  2. 2:24Evidenceand I got my wife chocolate because good morning you guys um I don't have any oat milk
  3. 1:44Demoone of my favorites looks like real clothes definitely feels like pajamas my friends we just about have time for target I have to work in like 40…
Melody | LGBTQ+ LifestyleNov 28
The Ordinary Natural Moisturizing Factors + Hyaluronic…
Play video3:06688k views
Result first10 s hook
“I've never got an email from a brand that was basically like don't don't like promote our products um but I got this email from the ordinary and I love the ordinary um and they here's the thing I”
Script breakdown10 parts
  1. 0:00HookI've never got an email from a brand that was basically like don't don't like promote our products um but I got this email from the ordinary and I…
  2. 0:10DemoI know the ordinary team I went on a trip with them they were my first ever brand trip and like the people behind these this company is amazing per…
  3. 0:21Offerthis email was saying that they're like not into the Black Friday Cyber Monday they're like we don't subscribe to impulse shopping and like the big…
  4. 0:42Demoall year or all November not all year but all November they're like here just shop when you want get what you want have a great time and I think…
  5. 0:52OfferI'm going to go against what the email said and I am going to talk about my favorite products uh because I'm already putting them on and so that way…
  6. 1:14Demotalked about glycolic acid toner I absolutely love it this milky toner probably from this whole video like if there's something I'm like okay I need…
  7. 1:46Offerit's so good I pack this like when I travel this is one that comes with me hyaluronic acid this is the new formula that 2% plus B5 love it it's so…
  8. 1:55Demothere is not a single person that this does not work for um like it's for everybody you know um it is great for hydration it's fantastic under…
  9. 2:37Evidenceit's just it's a moisturizer like I don't know why so many moisturizers like stain my skin or irritate my skin it doesn't irritate your skin it's…
  10. 2:47Demolike fantastic under makeup to get under the bangs and that those like three make my face look and feel like I got a facial hold on look at this…
Sarah BausNov 29
The Ordinary Natural Moisturizing Factors + Hyaluronic…

Hooks that opened them

  • “Looking for a skin routine for textured, blemish prone skin?”Question2.4 sWatch9.1M views
  • “so we're gonna get ready really fast try to run to target before work”Statement3 sWatch2.3M views
  • “I've never got an email from a brand that was basically like don't don't like promote our products um but I got this email from the ordinary and I love the ordinary um and they here's the thing I”Result first10 sWatch688k views

Sales

Sold per dayLighter bars are averages over several days.

The Ordinary Natural Moisturizing Factors + Beta Glucan, Lightweight Gel Moisturizer for All-Day Hydration: sold per day

Total sold

The Ordinary Natural Moisturizing Factors + Beta Glucan, Lightweight Gel Moisturizer for All-Day Hydration: total sold

Price

The Ordinary Natural Moisturizing Factors + Beta Glucan, Lightweight Gel Moisturizer for All-Day Hydration: price

Moisturizers & Mists

Rank by units sold
#109
Of 769 products
Price against the category
59% lower
Median $27.85

Selling about as much

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The Ordinary StoreOfficial shop

Sold
3,600,417
Products
106
Followers
400,744
Videos
3,704
Rating
4.5
Reviews
296,998

All products from this shop

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