
Beauty & Personal CareMakeupConcealer & Foundation
Color Changing Face Foundation - Hydrating, Non-Toxic Cream with SPF 15, Buildable Coverage, 30ml, 24-Month…
No Score yetA product gets a Score after 4 weeks of review history.
- Sold
- 108
- Sold per day
- +0
- Price
- $18.98 14% off
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Updated Oct 19, 2026
How similar products are sold
8 videos, 5 productsUsual openingStatement4 of 8 videos
Hook length5.7 sTypical
Deal mentioned at1:105 of 8 videos
Asks to buy at1:058 of 8 videos
Video length1:15Typical
Statement3.8 s hook
“Korean Foundation versus American Foundation.”Script breakdown7 parts
- 0:01HookKorean Foundation versus American Foundation.
- 0:05DemoThis is the cover cream color changing foundation stick by L'oreal. And it's gonna leave your skin looking so hydrated and dewy.
- 0:13EvidenceEvery time I use this on my acne scars, on my pimples, it literally makes it look so blurred out.
- 0:18DemoSo if you have dark spots or pimples like me, this completely covers it up.
- 0:22EvidenceAnd I even have a really bad breakout right here, and every time I use it, like, it just literally disappears.
- 0:28DemoBecause this is a Korean foundation stick, they actually put collagen and volufiline, which is skincare, in a foundation. Look at that coverage.…
- 1:04Call to actionI'm gonna link this one down below for you.
heytheredalilaJun 25
[ELROEL Official Store] ELROEL Blanc Cover Cream Stick V…Result first4.5 s hook
“You know who looks airbrushed all the time, like, in the best way possible, like she looks stunning is Brooke.”Script breakdown9 parts
- 0:00HookYou know who looks airbrushed all the time, like, in the best way possible, like she looks stunning is Brooke.
- 0:05DemoBrooke Scofield. This is so stupid. I'm doing a drunk get ready with me. Oh, if she wears foundation.
- 0:10EvidenceShe does wear foundation, and I'll tell you exactly what it is cause I use it. Perfect. I wanted to call her, but I don't have her number. Will you…
- 0:19DemoIt's tart face tape. They were not lying when they say your skin looks airbrushed using this. It's like Miss Tori Yummy recommended. It's the tart…
- 0:39EvidenceI don't even wear, like, foundation or anything like that, so for me to actually put this on my skin is definitely telling.
- 0:46DemoDefinitely covering up my red spots on my face.
- 0:49EvidenceBlended in so smoothly, it literally looks like I airbrushed my skin.
- 0:53DemoWhat the heck? This side without it, and this is the side with it on. Do you want to look like Brooke and you want to have an airbrushed face and…
- 1:02Call to actionGo ahead and click the link down. Below
sydscurlsssNov 4
tarte face tape foundationResult first3.5 s hook
“So me and my husband have been sleeping in separate bedrooms for the past two years.”Script breakdown30 parts
- 0:00HookSo me and my husband have been sleeping in separate bedrooms for the past two years.
- 0:04DemoAnd on our 12 year anniversary last month, we got into a taxi together after dinner, and halfway there, his phone buzzed. His buddy texted him about…
- 0:15EvidenceAnd the only reason I didn't completely lose it sitting there in the back of that taxi was because of what my sister had told me earlier that day.…
- 0:23DemoI'd actually convinced myself that this anniversary would be different. That maybe he'd try, maybe he'd remember. And so I spent two hours getting…
- 0:38EvidenceBottles everywhere. I've been buying them for years.
- 0:40DemoBut none of them actually did what they promised to do.
- 0:43EvidenceAnd none of them actually worked for my dry, mature skin. Every single one looked fake or washed out after some time. I called my sister in a panic…
- 0:54DemoI look so tired. I don't even feel like me anymore.
- 0:56EvidenceYou see, my sister's a dermatologist.
- 0:58DemoShe spent, like, 18 years in Korea working in cosmetic labs, so she knows everything about skin. And she said, stop. I'm coming over right now, and…
- 1:26EvidenceI'm standing there holding this white cream, thinking, my sister has officially lost her mind. But I squeeze some out anyway and started blending it…
- 1:36DemoStarted matching. Not kind of matching, exactly matching. I looked in the mirror. I look like myself. Not fake, not washed up. Not like I was…
- 2:00ProblemHe just responded in one word answers, even though he knows I hate that.
- 2:04DemoAnd halfway through the appetizer, he finally looked at me, and he said, you look different. And I said, what do you mean? And he said, I don't…
- 3:33EvidenceI didn't respond. I called my sister instead. And she said, so how is it? And I said, what is that stuff? How does it work? And my sister laughed,…
- 3:42DemoI spent 18 years in Korea working in cosmetic formulation labs, and the technology we use there, we call it PH adaptive response technology. And I…
- 4:10Call to actionAnd she said, because if your foundation works perfectly all day, you buy one bottle and you're done for a month.
- 4:15DemoBut if it turns orange and look fake or washed up by two PM, if it settles into your lines, if it separates and looks like a mask, you keep…
- 4:25ProblemIt's way more profitable to sell you a problem than a solution.
- 4:28DemoAnd I sat with that for a minute, and I said, so Korean labs just make it better?
- 4:32EvidenceAnd my sister said, we've been using this technology for 15 years.
- 4:35DemoIt's not new. There it's just normal. But western beauty companies won't use it. They made a business decision not to. And I said, then where did…
- 5:09EvidenceInstead, I said, I'm using a foundation that actually worked, and I'm getting divorced. She laughed, then realized I was serious, and she said,…
- 5:26DemoI didn't even realize how bad it was until you just said that. We stood there in the frozen food aisle, two women, both in marriages, where we…
- 5:36EvidenceI told her about my sister and about the PH technology, about how western companies won't use it because it works too well.
- 5:43DemoAnd I said, they make more money selling you problems than solutions. She wrote down the name Looked it up on her phone right there. And?
- 5:50OfferAnd she said, Lux Foundation says they're almost sold out.
- 5:53DemoAnd I said, yeah, they do small batches. Anna said they can't scale it because the technology is expensive to license. She ordered one in the…
- 6:25ProblemYou stop buying 12 bottles of foundation hoping one of them will make you visible again. Because the problem was never that you weren't beautiful…
- 6:36DemoAnd once you see it again, you realize you never needed his validation in the first place. The links in the description if you need it.
taimqbfjtr7Jan 28
Luxe Adjustable Tint Color-Matched Concealer & Foundation…Command6.8 s hook
“don't get ready because you don't have time look I'm coming to teach the cream four in one I can fix it in a minute and you'll see why.”Script breakdown5 parts
- 0:00Hookdon't get ready because you don't have time look I'm coming to teach the cream four in one I can fix it in a minute and you'll see why.
- 0:07Demothis is not just a moisturizer it will moisturize you is cream but also a friend when you do this with your fingers she changes color your ph gives…
- 0:27Evidenceit changes color you can use the amount you want I'm going to wear it because I'm going to the gym but I even wear it to parties, my friend.
- 0:34Call to actionI love it because in this little boat which in fact is supereconomic you can check it out down there.
- 0:39Demoyou will find eh sparkling cream you are going to find s p f of fifty you will also find makeup primer as if it were not enough makeup all that…
🌸 Flor Caraveo 🌸May 4
OBOSkincove 4-in-1 Tinted Sunscreen Moisturizer Cream…Statement2.8 s hook
“I got into an argument with a brand rep on set last year.”Script breakdown9 parts
- 0:00HookI got into an argument with a brand rep on set last year.
- 0:03DemoShe didn't like what I said about their foundation. I stand by every word. She was promoting a foundation as the number one choice for mature skin.…
- 0:18EvidenceI've been applying foundation for 15 years.
- 0:20DemoI didn't apply it wrong. The formula was wrong. That day I went home and rated every foundation I'd ever used on women over 50 from the most…
- 0:45OfferEstee Lauder, double wear, four out of 10. Luxury price and full coverage promise.
- 0:49DemoBut she was designed for a 30 year old face. On skin that's past 50, she dries out, clings to texture and makes every fine line look deeper. By…
- 1:56EvidenceThat's the difference, not technique, formula.
- 1:59DemoOver 100,000 women have already made the switch. This is the only foundation that makes their skin look younger.
- 2:04Call to actionAnd this is up to 60% off right now, 30 days, completely risk free, full refund if it doesn't match your skin. Tap below.
SmoocheMay 14
SMOOCHE Color Changing Liquid Foundation for Fair to Light…Result first7.4 s hook
“Hey, guys. Okay, so many of you have asked me how I do my makeup and also my hair, so I'm gonna do a really quick video to show you guys how to do that.”Script breakdown25 parts
- 0:00HookHey, guys. Okay, so many of you have asked me how I do my makeup and also my hair, so I'm gonna do a really quick video to show you guys how to do…
- 0:08DemoSo, as you can see, I don't have any makeup on, and I don't normally do this kind of stuff, so bear with me. But I'm gonna kind of show you guys…
- 0:45EvidenceI use my finger, and I just start kind of, like, putting my concealer in, just rubbing it in anywhere, trying to even out, like, little blemishes or…
- 0:59DemoI use the tart face tape. Okay. And this is the magic. This is actually the, um, foundation that I use. Okay. And this is a 16 and something like…
- 1:20Call to actionIt comes with this brush. If this stuff is available and on a deal, I'll link it below. Comes with a brush
- 1:31Demoand you just blend it in. I mean, look. Uh huh, uh huh. Alright, so then once I do that, I just go in and try to doctor up my eyebrows the best that…
- 2:15EvidenceNeutral colors. That's what I'm using. All right. I like to use that.
- 2:19DemoI don't care, don't judge me.
- 2:21EvidenceAnd I'm just gonna go in and I'm using like a neutral right here.
- 2:25DemoOkay, that's it. That's what I do. Sometimes I'll switch it up, but this is. This is where I'm going there. Now I got that in. All right. I'm just…
- 2:53EvidenceI'm using the spongy thing that comes with it. I'll use that until the thing falls off. Then once it falls off, fine, I'll use my brush. But until…
- 3:05DemoI put it kind of on the outside a little bit. This is what I like. You guys seem to like it. Done. Back here to my 1983 blender brush. Blending that…
- 4:01EvidenceNow, once I got my water line and I've got my eyeliner right, my eyes are super light and like, I don't look right if I don't have my liner on.…
- 4:13DemoI'm gonna take some bronzer, and I'm gonna take a little bit of that, and I'm gonna do a little bit right about here, where I want a little contour.…
- 5:02EvidenceOkay. I'm using the Lash Sensation, which I was sold here on. On TikTok Shop.
- 5:09DemoLove it, love it, love it. I'm just gonna go in here. See? I'm just doing a little bit. You'll see it's good stuff right here. I'm looking pretty…
- 5:26EvidenceGive me a second. Let me go blow dry my bangs, and then I'm gonna show you how I do my hair. Okay, I'm back. So now all I did was My hair is…
- 5:37DemoOkay. I blow dried my bangs and I just sweep them over this way. Okay. Sprayed them. This is just still wet.
- 5:45EvidenceI pulled my hair in a ponytail, if you. So it's just like a little bun here.
- 5:49DemoAll right, now here's the magic. I told you guys about this in another video, but you see what I look like? It's all good. And here is my clip in…
- 6:37EvidenceThank you. I love it.
- 6:39DemoAnd so it just makes me feel like I've pulled myself together. This is just such an easy thing to do. And you really feel complete. I really, really…
- 6:48EvidenceSo that's how I do my makeup, that's how I do my hair. This is what I look like. Now you've seen me both ways.
- 6:55Call to actionUm, I will try to link products.
- 6:56DemoBelow that I showed you. If it's on the TikTok shop and if you guys have any other questions, just let me know. Alright, thanks. Have a good day guys.
Sunny 😎Jun 30
tarte face tape foundationStatement9.3 s hook
“please just throw your foundation away because what do you mean that this is filled with these tiny little foundation beads and the white part is actually skincare ingredient this is the L'oreal Blanc”Script breakdown6 parts
- 0:00Hookplease just throw your foundation away because what do you mean that this is filled with these tiny little foundation beads and the white part is…
- 0:09EvidenceCoverage Cream Stick and it has something in it called volufiline and what that does is it works with the lipid fats in your skin to create a…
- 0:21Call to actionon their face because they want the volufiline to actually do its job if you see anyone talking about this saying it's actual magic and that it…
- 0:32Evidenceshade this one's the 200 and this is gonna be the 2:02 color let me show you the difference so the 200 for me is way more compatible with my skin…
- 0:55Demostick when I want a full coverage makeup routine and I find that it does not settle into my lines which I really appreciate yeah that looks way…
- 1:03Call to actionespecially when they throw it at the price that they have right now I will have it down below for you so you could check which one is best for you…
Amber MarieOct 16
[ELROEL Official Store] ELROEL Blanc Cover Cream Stick V…Statement10.5 s hook
“If you want to catfish your face in 30 seconds, and you don't want anyone to know that you have redness, acne scars, or panda eyes, my Korean model friend put me onto this,”Script breakdown7 parts
- 0:00HookIf you want to catfish your face in 30 seconds, and you don't want anyone to know that you have redness, acne scars, or panda eyes, my Korean model…
- 0:11Demoand I'm not gonna say anything. Just watch. Oh, my gosh, I look so good every single time.
- 0:18EvidenceAnd that was my face before, and now this is my skin. So whatever you do, listen to all those girls on here telling you to throw away that cakey…
- 0:28Demoif you want to walk around looking like an actual beauty filter, then you need to use this color changing foundation stick that starts white and…
- 1:03EvidenceMy skin has never looked like this with regular cakey foundation.
- 1:06Call to actionSo if you want glass like skin, I'm gonna link this one down below.
- 1:10OfferI did see it's on sale right now through this weekend, and When I got mine, it was not that price. So if I were you, I would run
heytheredalilaOct 25
[ELROEL Official Store] ELROEL Blanc Cover Cream Stick V…Hooks that opened them
- “Korean Foundation versus American Foundation.”Statement3.8 sWatch3.3M views
- “You know who looks airbrushed all the time, like, in the best way possible, like she looks stunning is Brooke.”Result first4.5 sWatch3.2M views
- “So me and my husband have been sleeping in separate bedrooms for the past two years.”Result first3.5 sWatch2.1M views
- “don't get ready because you don't have time look I'm coming to teach the cream four in one I can fix it in a minute and you'll see why.”Command6.8 sWatch984k views
- “I got into an argument with a brand rep on set last year.”Statement2.8 sWatch117k views
- “Hey, guys. Okay, so many of you have asked me how I do my makeup and also my hair, so I'm gonna do a really quick video to show you guys how to do that.”Result first7.4 sWatch14k views
- “please just throw your foundation away because what do you mean that this is filled with these tiny little foundation beads and the white part is actually skincare ingredient this is the L'oreal Blanc”Statement9.3 sWatch3.2k views
- “If you want to catfish your face in 30 seconds, and you don't want anyone to know that you have redness, acne scars, or panda eyes, my Korean model friend put me onto this,”Statement10.5 sWatch2.2k views
Sales
Sold per dayLighter bars are averages over several days.
Total sold
Price
Concealer & Foundation
- Rank by units sold
- #488 Of 719 products
- Price against the category
- 3% lower Median $19.50
Selling about as much
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Clay Base Colored Clay Under Eye Concealer - Hydrating…105 sold$30.94
YOUNG VISION High Coverage Moisturizing Hydrating Liquid…2 a day105 sold$3.83