Beauty & Personal CareMakeupConcealer & Foundation

tarte face tape foundation

Rated 4.512,564 reviewsSold by Tarte CosmeticsOfficial shop

No Score yetA product gets a Score after 4 weeks of review history.

Sold
136,718
Sold per day
+4
Price
$54.60
New reviews
–
Video views
3.2M
8 videos
Creators
8
Found so far

Updated Oct 21, 2026

Videos selling this

8 videos
Usual openingResult first2 of 3 videos
Hook length4.5 sTypical
Deal mentioned at0:462 of 3 videos
Asks to buy at1:023 of 3 videos
Video length1:03Typical
Play videoNo. 11:033.2M views
Result first4.5 s hook
“You know who looks airbrushed all the time, like, in the best way possible, like she looks stunning is Brooke.”
Script breakdown9 parts
  1. 0:00HookYou know who looks airbrushed all the time, like, in the best way possible, like she looks stunning is Brooke.
  2. 0:05DemoBrooke Scofield. This is so stupid. I'm doing a drunk get ready with me. Oh, if she wears foundation.
  3. 0:10EvidenceShe does wear foundation, and I'll tell you exactly what it is cause I use it. Perfect. I wanted to call her, but I don't have her number. Will you…
  4. 0:19DemoIt's tart face tape. They were not lying when they say your skin looks airbrushed using this. It's like Miss Tori Yummy recommended. It's the tart…
  5. 0:39EvidenceI don't even wear, like, foundation or anything like that, so for me to actually put this on my skin is definitely telling.
  6. 0:46DemoDefinitely covering up my red spots on my face.
  7. 0:49EvidenceBlended in so smoothly, it literally looks like I airbrushed my skin.
  8. 0:53DemoWhat the heck? This side without it, and this is the side with it on. Do you want to look like Brooke and you want to have an airbrushed face and…
  9. 1:02Call to actionGo ahead and click the link down. Below
Play video7:0414k views
Result first7.4 s hook
“Hey, guys. Okay, so many of you have asked me how I do my makeup and also my hair, so I'm gonna do a really quick video to show you guys how to do that.”
Script breakdown25 parts
  1. 0:00HookHey, guys. Okay, so many of you have asked me how I do my makeup and also my hair, so I'm gonna do a really quick video to show you guys how to do…
  2. 0:08DemoSo, as you can see, I don't have any makeup on, and I don't normally do this kind of stuff, so bear with me. But I'm gonna kind of show you guys…
  3. 0:45EvidenceI use my finger, and I just start kind of, like, putting my concealer in, just rubbing it in anywhere, trying to even out, like, little blemishes or…
  4. 0:59DemoI use the tart face tape. Okay. And this is the magic. This is actually the, um, foundation that I use. Okay. And this is a 16 and something like…
  5. 1:20Call to actionIt comes with this brush. If this stuff is available and on a deal, I'll link it below. Comes with a brush
  6. 1:31Demoand you just blend it in. I mean, look. Uh huh, uh huh. Alright, so then once I do that, I just go in and try to doctor up my eyebrows the best that…
  7. 2:15EvidenceNeutral colors. That's what I'm using. All right. I like to use that.
  8. 2:19DemoI don't care, don't judge me.
  9. 2:21EvidenceAnd I'm just gonna go in and I'm using like a neutral right here.
  10. 2:25DemoOkay, that's it. That's what I do. Sometimes I'll switch it up, but this is. This is where I'm going there. Now I got that in. All right. I'm just…
  11. 2:53EvidenceI'm using the spongy thing that comes with it. I'll use that until the thing falls off. Then once it falls off, fine, I'll use my brush. But until…
  12. 3:05DemoI put it kind of on the outside a little bit. This is what I like. You guys seem to like it. Done. Back here to my 1983 blender brush. Blending that…
  13. 4:01EvidenceNow, once I got my water line and I've got my eyeliner right, my eyes are super light and like, I don't look right if I don't have my liner on.…
  14. 4:13DemoI'm gonna take some bronzer, and I'm gonna take a little bit of that, and I'm gonna do a little bit right about here, where I want a little contour.…
  15. 5:02EvidenceOkay. I'm using the Lash Sensation, which I was sold here on. On TikTok Shop.
  16. 5:09DemoLove it, love it, love it. I'm just gonna go in here. See? I'm just doing a little bit. You'll see it's good stuff right here. I'm looking pretty…
  17. 5:26EvidenceGive me a second. Let me go blow dry my bangs, and then I'm gonna show you how I do my hair. Okay, I'm back. So now all I did was My hair is…
  18. 5:37DemoOkay. I blow dried my bangs and I just sweep them over this way. Okay. Sprayed them. This is just still wet.
  19. 5:45EvidenceI pulled my hair in a ponytail, if you. So it's just like a little bun here.
  20. 5:49DemoAll right, now here's the magic. I told you guys about this in another video, but you see what I look like? It's all good. And here is my clip in…
  21. 6:37EvidenceThank you. I love it.
  22. 6:39DemoAnd so it just makes me feel like I've pulled myself together. This is just such an easy thing to do. And you really feel complete. I really, really…
  23. 6:48EvidenceSo that's how I do my makeup, that's how I do my hair. This is what I look like. Now you've seen me both ways.
  24. 6:55Call to actionUm, I will try to link products.
  25. 6:56DemoBelow that I showed you. If it's on the TikTok shop and if you guys have any other questions, just let me know. Alright, thanks. Have a good day guys.
Play video0:32686 views
Statement1.6 s hook
“Tart Shape Tape Foundation, y'all.”
Script breakdown6 parts
  1. 0:00HookTart Shape Tape Foundation, y'all.
  2. 0:02EvidenceI tried this for the very first time today and I am so impressed with the coverage.
  3. 0:06DemoIt's phenomenal. I got shade 37N, which is a medium neutral. I'm a little more on the Tanner side. And the coverage is phenomenal.
  4. 0:12Offer7% off today, free shipping.
  5. 0:14Call to actionI'll link it here. If you haven't tried the foundation, it is so good. It doesn't feel dry and it's not caking and it is just perfection when it…
  6. 0:22DemoBlown away. I think I have a new favorite foundation. I have a lot of different foundations. Definitely at the top of my list. Almost 130,000 of…
HookProblemDemoEvidenceOfferCall to action

Creators selling thisCreators on the videos found so far. There may be more.

8 found

Hooks that opened the top videos

  • “You know who looks airbrushed all the time, like, in the best way possible, like she looks stunning is Brooke.”Result first4.5 sWatch3.2M views
  • “Hey, guys. Okay, so many of you have asked me how I do my makeup and also my hair, so I'm gonna do a really quick video to show you guys how to do that.”Result first7.4 sWatch14k views
  • “Tart Shape Tape Foundation, y'all.”Statement1.6 sWatch686 views

Sales

Sold per dayLighter bars are averages over several days.

tarte face tape foundation: sold per day

Total sold

tarte face tape foundation: total sold

Price

tarte face tape foundation: price

Concealer & Foundation

Rank by units sold
#11
Of 719 products
Price against the category
180% higher
Median $19.50

Selling about as much

Tarte CosmeticsOfficial shop

Sold
8,496,865
Products
167
Followers
2,359,160
Videos
4,578
Rating
4.5
Reviews
434,902

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