Beauty & Personal CareMakeup

Lash Princess Slim Brush Mascara

Rated 4.635 reviewsSold by essence cosmetics

No Score yetA product gets a Score after 4 weeks of review history.

Sold
256
Sold per day
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Price
$11.94
New reviews
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Updated Oct 14, 2026

How similar products are sold

8 videos, 6 products
Usual openingResult first3 of 7 videos
Hook length5.1 sTypical
Deal mentioned at0:193 of 7 videos
Asks to buy at1:202 of 7 videos
Video length0:42Typical
Play video0:514.7M views
Offer first3.2 s hook
“Apparently the price of this mascara hasn't gone up in 10 years.”
Script breakdown8 parts
  1. 0:00HookApparently the price of this mascara hasn't gone up in 10 years.
  2. 0:03OfferIn this economy for this to still be four 99 is a huge deal. Girlies who know know the Essence.
  3. 0:09DemoLash Princess False Lash Effect mascara.
  4. 0:11EvidenceI've been buying this since I was a broke as a joke college kid all the way up till now. Because when you see how quick and easy it is to get the…
  5. 0:24DemoSo when I do want a little bit more of that night out false lash effect. You could go in with more coats. And the way that this just looks on the…
  6. 0:37OfferIt's literally cheaper than a cup of coffee nowadays.
  7. 0:40DemoAre you kidding? Mascara is just a makeup staple. Even if you don't wear face makeup. Everybody needs a good mascara.
  8. 0:46OfferLook at this one and how affordable it is. You are looking for a mascara that gives luxury at a budget price point. This is for you.
lexSep 25
Lash Princess False Lash Mascara 3 pack
Play video2:41404k views
Result first9.6 s hook
“ranking all the lash glues I've tried so far at the very bottom is gonna have to be falscara but in their defence it was like five years ago and I was brand new to clusters”
Script breakdown5 parts
  1. 0:00Hookranking all the lash glues I've tried so far at the very bottom is gonna have to be falscara but in their defence it was like five years ago and I…
  2. 0:10Demosecond glue I ever tried was Lilac Street and I wouldn't say it was bad but it was kind of expensive and I was new to clusters and I felt like it…
  3. 1:32Problemthen my top two kisslilly and fowendia and honestly deciding which one is better is so hard I don't think if you get either of them you're going to…
  4. 1:43Demofirst and she's just really that girl honestly it was the first glue I got over a week out of and it held the curl so well like I think Kit Kat is…
  5. 2:31Call to actionso long cause they didn't like have a heavy band I'll link my favourites in the orange shopping cart if you choose to use my link I would really…
KEYYOU Waterproof Lash Bond & Seal 10ml with Mascara Brush…
Play video0:20216k views
Statement5.1 s hook
“I'm constantly getting cluster allegations because of this combo right here. I just started using this a week ago.”
Script breakdown3 parts
  1. 0:00HookI'm constantly getting cluster allegations because of this combo right here. I just started using this a week ago.
  2. 0:05EvidenceI'm already seeing results. But this, as you can see, I've been using it forever.
  3. 0:10Call to actionSo. Yeah, go get you some babe lash and some false lash effect by essence. It's in a yellow shopping cart below if you want cluster allegations, too.
lash princess false lash effect mascara waterproof 3 pack…
Play video0:3378k views
Problem first4.5 s hook
“Like, I can listen to Cardi's music like it's no issue.”
Script breakdown2 parts
  1. 0:02HookLike, I can listen to Cardi's music like it's no issue.
  2. 0:08DemoEven though I'll be for her and she call me a stupid bitch, whatever, I don't care. I'm still listening to her music cause it's good. But it's not…
lash princess false lash mascara
Play video0:4262k views
Result first9.6 s hook
“I've had a lot of people ask me what kind of mascara I use, and I'm not, like, a makeup artist or anything like that, so I'm just gonna show you what I use and try this and see if I can do it.”
Script breakdown6 parts
  1. 0:00HookI've had a lot of people ask me what kind of mascara I use, and I'm not, like, a makeup artist or anything like that, so I'm just gonna show you…
  2. 0:10DemoAnd I put, like, a lot of coats on. I think that, to me, is, like, the secret to thicker eyelashes, is coat those puppies up.
  3. 0:23EvidenceBut, like, there's the difference. There's before, there's after. Haha.
  4. 0:29DemoI look like a hunk today. But I'll do the other eye, and then I'll show you both. This is what it is. It's a lash princess.
  5. 0:35OfferIt's, like, I think under $10. And there it is.
  6. 0:40EvidenceThat's my mascara. I got it linked if you'd like.
BettyGApr 28
lash princess curl mascara
Play video0:403.4k views
Result first8.8 s hook
“I'm gonna put a whole face of makeup by essence down here I've used a lot of their products call me out that there are low cost alternatives that are really really good well”
Script breakdown3 parts
  1. 0:00HookI'm gonna put a whole face of makeup by essence down here I've used a lot of their products call me out that there are low cost alternatives that…
  2. 0:09Demothis Essence Lash Princess mascara was my go to for so long my 17 year old still uses it and at one point me and my two daughters were using this one
  3. 0:19Offerand we had a lot of them because we would leave them in the car different rooms of the house things like that we each had our own so these are just…
Lash Princess False Lash Mascara 3 pack
Play video0:53123 views
Statement4.1 s hook
“I'm going to try this mascara from essence.”
Script breakdown2 parts
  1. 0:01HookI'm going to try this mascara from essence.
  2. 0:05DemoThis is Lash Princess. It's been a hot minute since I've put this on. I have just put this on, but let's put the. You can see my eyelashes look like…
lash princess false lash mascara

Hooks that opened them

  • “Apparently the price of this mascara hasn't gone up in 10 years.”Offer first3.2 sWatch4.7M views
  • “ranking all the lash glues I've tried so far at the very bottom is gonna have to be falscara but in their defence it was like five years ago and I was brand new to clusters”Result first9.6 sWatch404k views
  • “I'm constantly getting cluster allegations because of this combo right here. I just started using this a week ago.”Statement5.1 sWatch216k views
  • “Like, I can listen to Cardi's music like it's no issue.”Problem first4.5 sWatch78k views
  • “I've had a lot of people ask me what kind of mascara I use, and I'm not, like, a makeup artist or anything like that, so I'm just gonna show you what I use and try this and see if I can do it.”Result first9.6 sWatch62k views
  • “I'm gonna put a whole face of makeup by essence down here I've used a lot of their products call me out that there are low cost alternatives that are really really good well”Result first8.8 sWatch3.4k views
  • “I'm going to try this mascara from essence.”Statement4.1 sWatch123 views

Makeup

Rank by units sold
#9,663
Of 23,008 products
Price against the category
20% lower
Median $14.90

Selling about as much

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